With the rapid growth and application of social media, it is important that employees who use social media either as part of their job, or in a personal capacity, are aware of High Point University’s expectations regarding social media engagement. We invite HPU faculty, staff and students who are considering establishing or have already started a social media site as a University representative to contact the Office of Communications for advice, support and promotion, as appropriate.

The office can help you to establish your goals, build a social media plan, learn about do’s and don’ts, select the appropriate social media tool to support your goals, promote your site, and otherwise navigate through the process of establishing and maintaining a social media presence.


Social Media Guidelines

The High Point University Office of Communications has developed a set of social media guidelines for all faculty, staff and students who wish to maintain High Point University social media accounts.

With the rapid growth and application of social media, it is important that faculty, staff and students who use social media either as part of their job, or in a personal capacity, are aware of High Point University’s expectations regarding social media engagement. High Point University has published social media guidelines that can be found here.

We ask anyone posting from a social media account as an HPU representative familiarize themselves with our standards. People considered HPU social media representatives include anyone who is an administrator or contributor to Facebook pages that are titled with “High Point University” or anyone with a personal Facebook profile used to contribute to private groups and often include “HPU” in the “name” of the person.

If you plan on creating a social media account for your department or college please submit a request through the Office of Communications request form below. Kaylee Billings, Director of Content Development, will carefully review your request and help you decide which social media outlets best fit your needs.

It is a REQUIREMENT that Office of Communications representatives be added as an ADMINISTRATOR on your HPU Facebook page. You will also be required to share the passwords for any HPU related social media accounts. This allows us to remove individual administrators from the site if/when they leave the university, unpublish your account in the event of an emergency, etc. No posts will be made on your behalf without your consent.

The Office of Communications will review all university related social media accounts periodically to be certain the High Point University brand is being maintained and all outlined guidelines are being followed. If social media accounts become inactive or do not follow guidelines established by the HPU Office of Communications, they will be discontinued. Keep in mind that participating in social media is much more time-consuming than many people anticipate. To maintain a presence that measures up to HPU standards, page administrators should be checking the page and responding to questions, posts and messages within 48 hours. Administrators should also be posting often to encourage participation and to stay relevant to users. If faculty members are not able to dedicate time to this endeavor, we encourage them to rethink the creation of a social media presence for their department or set up a meeting to discuss their options with the Office of Communications.

Click here to view the HPU Social Media Guidelines


Social Media Requests