{"id":4556,"date":"2022-10-17T15:06:18","date_gmt":"2022-10-17T19:06:18","guid":{"rendered":"https:\/\/www.highpoint.edu\/ooc\/?page_id=4556"},"modified":"2023-10-24T08:40:33","modified_gmt":"2023-10-24T12:40:33","slug":"wordmarks","status":"publish","type":"page","link":"https:\/\/www.highpoint.edu\/ooc\/branding\/wordmarks\/","title":{"rendered":"Wordmarks"},"content":{"rendered":"<h2 class=\"p1\">Legacy Wordmark<\/h2>\n<p>High Point University is recognized by our name. Therefore, the words \u201cHigh Point University\u201d must appear on all forms of communication and merchandise and be the leading visual. When referring to the university, always use the full name \u201cHigh Point University\u201d and never use \u201cHigh Point\u201d without including \u201cUniversity\u201d as it may be misinterpreted as the city of High Point. Further, the HPU logo should not be used without High Point University. Further, the Panther&#8217;s Head should not be used without High Point University,<\/p>\n<p class=\"p1\">The High Point University wordmark or name cannot be adjusted or used in new logo\/wordmark iterations. This includes any graphic\/content that HPU creates, that may be displayed on apparel\/posters or any other medium. Any club, department, office, or other subsidiaries of High Point University can only be displayed alongside HPU with the traditional \u201cLogo for schools, colleges, departments\u201d wordmark.<\/p>\n<p class=\"p1\">High Point University should appear on all university communications and be the leading visual. This may be through the use of the requirements of the one-line or two-line traditional wordmark, or through an alternative font selection that is clearly legible and more suitable for the audience.<\/p>\n<p class=\"p1\">If using the one-line or two-line university wordmark it must fit the minimum size requirements and have appropriate white space to set it apart. These logos may be used in primary brand colors. Additionally, the traditional wordmark must also always display the \u201cThe Premier Life Skills University\u201d tagline as shown.<\/p>\n<p class=\"p2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-985 size-full\" src=\"https:\/\/www.highpoint.edu\/ooc\/files\/2015\/08\/Screen-Shot-2015-08-27-at-5.09.27-PM.png\" alt=\"Screen Shot 2015-08-27 at 5.09.27 PM\" width=\"286\" height=\"232\" \/><\/p>\n<p class=\"p2\"><a href=\"https:\/\/www.highpoint.edu\/ooc\/files\/2015\/08\/Screen-Shot-2015-08-27-at-5.09.20-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-986\" src=\"https:\/\/www.highpoint.edu\/ooc\/files\/2015\/08\/Screen-Shot-2015-08-27-at-5.09.20-PM.png\" alt=\"Screen Shot 2015-08-27 at 5.09.20 PM\" width=\"265\" height=\"191\" \/><\/a><\/p>\n<hr \/>\n<h2>Innovation Wordmark Use<\/h2>\n<p>This logo is a modern take on the Traditional wordmark. Initially created for the magazine, it has grown in popularity due to its fun and bold style. This logo is most commonly used on posters, billboards, wall graphics, and magazine. There are both one-line and two-line options and must include the \u201cThe Premier Life Skills University\u201d tagline. This wordmark can be used in any color.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Legacy Wordmark High Point University is recognized by our name. Therefore, the words \u201cHigh Point University\u201d must appear on all forms of communication and merchandise and be the leading visual&#8230;.<\/p>\n","protected":false},"author":8690,"featured_media":0,"parent":2079,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_hpuaeo_plugin_post_data":"","_hpuaeo_plugin_meta_tags":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-4556","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wordmarks - Office of Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.highpoint.edu\/ooc\/branding\/wordmarks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wordmarks\" \/>\n<meta property=\"og:description\" content=\"Legacy Wordmark High Point University is recognized by our name. Therefore, the words \u201cHigh Point University\u201d must appear on all forms of communication and merchandise and be the leading visual....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.highpoint.edu\/ooc\/branding\/wordmarks\/\" \/>\n<meta property=\"og:site_name\" content=\"Office of Communications\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-24T12:40:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.highpoint.edu\/ooc\/files\/2015\/08\/Screen-Shot-2015-08-27-at-5.09.27-PM.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.highpoint.edu\/ooc\/branding\/wordmarks\/\",\"url\":\"https:\/\/www.highpoint.edu\/ooc\/branding\/wordmarks\/\",\"name\":\"Wordmarks - Office of Communications\",\"isPartOf\":{\"@id\":\"https:\/\/www.highpoint.edu\/ooc\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.highpoint.edu\/ooc\/branding\/wordmarks\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.highpoint.edu\/ooc\/branding\/wordmarks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.highpoint.edu\/ooc\/files\/2015\/08\/Screen-Shot-2015-08-27-at-5.09.27-PM.png\",\"datePublished\":\"2022-10-17T19:06:18+00:00\",\"dateModified\":\"2023-10-24T12:40:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.highpoint.edu\/ooc\/branding\/wordmarks\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.highpoint.edu\/ooc\/branding\/wordmarks\/\"]}],\"publisher\":{\"@id\":\"https:\/\/www.highpoint.edu\/#University\"}},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.highpoint.edu\/ooc\/branding\/wordmarks\/#primaryimage\",\"url\":\"https:\/\/www.highpoint.edu\/ooc\/files\/2015\/08\/Screen-Shot-2015-08-27-at-5.09.27-PM.png\",\"contentUrl\":\"https:\/\/www.highpoint.edu\/ooc\/files\/2015\/08\/Screen-Shot-2015-08-27-at-5.09.27-PM.png\",\"width\":286,\"height\":232},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.highpoint.edu\/ooc\/branding\/wordmarks\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.highpoint.edu\/ooc\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Branding\",\"item\":\"https:\/\/www.highpoint.edu\/ooc\/branding\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Wordmarks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.highpoint.edu\/ooc\/#website\",\"url\":\"https:\/\/www.highpoint.edu\/ooc\/\",\"name\":\"Office of Communications\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.highpoint.edu\/ooc\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\/\/www.highpoint.edu\/#University\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Wordmarks - Office of Communications","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.highpoint.edu\/ooc\/branding\/wordmarks\/","og_locale":"en_US","og_type":"article","og_title":"Wordmarks","og_description":"Legacy Wordmark High Point University is recognized by our name. Therefore, the words \u201cHigh Point University\u201d must appear on all forms of communication and merchandise and be the leading visual....","og_url":"https:\/\/www.highpoint.edu\/ooc\/branding\/wordmarks\/","og_site_name":"Office of Communications","article_modified_time":"2023-10-24T12:40:33+00:00","og_image":[{"url":"https:\/\/www.highpoint.edu\/ooc\/files\/2015\/08\/Screen-Shot-2015-08-27-at-5.09.27-PM.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.highpoint.edu\/ooc\/branding\/wordmarks\/","url":"https:\/\/www.highpoint.edu\/ooc\/branding\/wordmarks\/","name":"Wordmarks - Office of Communications","isPartOf":{"@id":"https:\/\/www.highpoint.edu\/ooc\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.highpoint.edu\/ooc\/branding\/wordmarks\/#primaryimage"},"image":{"@id":"https:\/\/www.highpoint.edu\/ooc\/branding\/wordmarks\/#primaryimage"},"thumbnailUrl":"https:\/\/www.highpoint.edu\/ooc\/files\/2015\/08\/Screen-Shot-2015-08-27-at-5.09.27-PM.png","datePublished":"2022-10-17T19:06:18+00:00","dateModified":"2023-10-24T12:40:33+00:00","breadcrumb":{"@id":"https:\/\/www.highpoint.edu\/ooc\/branding\/wordmarks\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.highpoint.edu\/ooc\/branding\/wordmarks\/"]}],"publisher":{"@id":"https:\/\/www.highpoint.edu\/#University"}},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.highpoint.edu\/ooc\/branding\/wordmarks\/#primaryimage","url":"https:\/\/www.highpoint.edu\/ooc\/files\/2015\/08\/Screen-Shot-2015-08-27-at-5.09.27-PM.png","contentUrl":"https:\/\/www.highpoint.edu\/ooc\/files\/2015\/08\/Screen-Shot-2015-08-27-at-5.09.27-PM.png","width":286,"height":232},{"@type":"BreadcrumbList","@id":"https:\/\/www.highpoint.edu\/ooc\/branding\/wordmarks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.highpoint.edu\/ooc\/"},{"@type":"ListItem","position":2,"name":"Branding","item":"https:\/\/www.highpoint.edu\/ooc\/branding\/"},{"@type":"ListItem","position":3,"name":"Wordmarks"}]},{"@type":"WebSite","@id":"https:\/\/www.highpoint.edu\/ooc\/#website","url":"https:\/\/www.highpoint.edu\/ooc\/","name":"Office of Communications","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.highpoint.edu\/ooc\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US","publisher":{"@id":"https:\/\/www.highpoint.edu\/#University"}}]}},"_links":{"self":[{"href":"https:\/\/www.highpoint.edu\/ooc\/wp-json\/wp\/v2\/pages\/4556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.highpoint.edu\/ooc\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.highpoint.edu\/ooc\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.highpoint.edu\/ooc\/wp-json\/wp\/v2\/users\/8690"}],"replies":[{"embeddable":true,"href":"https:\/\/www.highpoint.edu\/ooc\/wp-json\/wp\/v2\/comments?post=4556"}],"version-history":[{"count":0,"href":"https:\/\/www.highpoint.edu\/ooc\/wp-json\/wp\/v2\/pages\/4556\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.highpoint.edu\/ooc\/wp-json\/wp\/v2\/pages\/2079"}],"wp:attachment":[{"href":"https:\/\/www.highpoint.edu\/ooc\/wp-json\/wp\/v2\/media?parent=4556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}