Survey Research Center

Welcome to HPU’s Survey Research Center

The High Point University Survey Research Center (SRC) conducts high quality public affairs and social science research using a variety of qualitative and quantitative methods. Student work and ideas are at the core of the SRC’s approach to pursuing interdisciplinary research projects and communicating its findings to the public. The SRC’s High Point University Poll surveys people in North Carolina and beyond about crucial public affairs issues and reports the results as a public service. The Center also supports faculty and student professional development by managing and consulting on collaborative student-faculty research projects.

The Survey Research Center is based in the Nido R. Qubein School of Communication building on High Point University’s campus. All together the Center has 42 stations equipped with Sensus and WinCati systems. Martin J. Kifer is the Center’s Director and Brian McDonald is its Assistant Director. If you have questions about the Center, you can contact us at 336-841-9333 or

The HPU Poll reports methodological details in accordance with the standards set out by AAPOR’s Transparency Initiative, and the HPU Survey Research Center is a Charter Member of the Initiative. For more information, click here.

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HPU Poll: In the News

HPU Poll: No Significant Change in NC Approval Ratings for President or Views on…
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HPU Poll: North Carolinians Plan to Avoid Shopping on Thanksgiving and Black Fri…
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HPU Poll: Most NC Residents Prefer to Watch Movies at Home, Not Theaters
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  • Compare Pres Obama disapproval in Fall 2010 (first year of ): 52% AND 71 percent in NC said country headed… ,
  • Also on new New Pres Trump approval rating same at 33% (disapprove = 54%), Country direction wrong = 65%… ,
  • Also on same poll: 75% will NOT shop Friday after T'giving. 22% will. Last year (2016) Not shop = 78%, Will shop… ,
  • is back for the holidays: NCians split on where they will do most holiday shopping (bricks and mortar stor… ,
  • graphic shows NC consumer sentiment index over time. Time series starts in spring 2010, two polls per year. ,