High Point University Survey Research Center Polls North Carolina Residents On U.S. Census

HIGH POINT, N.C., April 21, 2010 – The Survey Research Center at High Point University wanted to find out just what folks in North Carolina thought about the current U.S. Census – was it worth the government’s money; was it asking reasonable questions? The poll found that most felt the census was well worth the money and was not overly intrusive.

According to the results, Dr. Martin Kifer, director of the Survey Research Center, says, “A majority of North Carolinians see the value in the U.S. Census, and they have confidence in it.”

In fact, of the 428 adults polled, the substantial majority believed being counted by the U.S. Census was very important and worth the money it cost to conduct the survey.

Strong majorities of North Carolinians say that:

? It is very important for them and their families to be counted in the U.S. Census (62 percent).
? The government has good reasons for to ask each of the questions on the Census (56 percent).
? The Census is worth the money the government is spending on it (57 percent).

“It is a vote of confidence that the majority of North Carolinians say that being counted by the U.S. Census is very important for them,” Kifer says. “Most people say that the Census questions are necessary ? not intrusive ? and that this constitutionally mandated count is not a waste of money.”

In addition, an overwhelming majority (83 percent) of the respondents reported seeing television advertisements in recent weeks encouraging citizens to return their census questionnaire forms.

Some respondents did have some concerns about the confidentiality of their information, but a near majority (50 percent) said that they believe the Census Bureau will keep information about them confidential rather than sharing with other government agencies such as the Internal Revenue Service.

The High Point University Survey Research Center fielded the survey from April 11-15.  The responses came from 428 adults with landline telephones in North Carolina selected by a Random Digit Dial (RDD) method giving the survey a margin of sampling error of approximately 5 percentage points. 

Full results from the survey can be found at the Survey Research Center Web site, http://src.highpoint.edu/ , or from Dr. Martin Kifer, the center?s director, at mkifer@highpoint.edu or 336-841-9333.

At High Point University, every student receives an extraordinary education in an inspiring environment with caring people. HPU, located in the Piedmont Triad region of North Carolina, is a liberal arts institution with 3,700 undergraduate and graduate students from 50 countries and 44 states at campuses in High Point and Winston-Salem. It is ranked by US News and World Report No. 5 among comprehensive universities in the South and No. 1 in its category among up-and-coming schools. Forbes.com ranks HPU in the top 6 percent among “America’s Best Colleges.” HPU was included in The Chronicle of Higher Education’s “Great Colleges to Work For” 2009 listings. The university offers 68 undergraduate majors, 40 undergraduate minors and seven graduate degree programs. It is accredited by the Commission of Colleges of the Southern Association of Colleges and Schools, and is a member of the NCAA, Division I and the Big South Conference. Visit High Point University on the Web at http://www.highpoint.edu/ or on http://twitter.com/highpointu.

Chris Dudley

Vice President for Administration


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