HIGH POINT, N.C., April 13, 2010 – The Knabusch Shoemaker International School of Home Furnishings and Design at High Point University recently sponsored its first seminar event, a Social Media Marketing Seminar for the home furnishings industry.
The program, which was attended by 125 professionals and HPU students, was a huge success, says Dr. Richard Bennington, professor of home furnishings at HPU.
Keynote speaker, Leslie Carothers, president of the Kaleidoscope Partnership, discussed the real time aspect of social media. She also talked about search engine optimization and how social media can help make a company make its brand name more visible when consumers are searching for product information.
Five HPU business students ? Angelo Rizzi, James Bishop, Alison Trask, Chase McIntyre and Jacqueline Petrosky – represented Generation Y and presented their views of various social media, and how these techniques can be used to establish relationships with them and their peers.
Also, a panel of social media users and experts presented their experiences and views regarding the advantages and disadvantages of using social media. The panel included Maybelline Te, of Snug Furniture; Wanda Horton, owner and designer at Interior Concepts by Wanda; Christy Brown, of Furnitureland South; Nick Iauco, of Brand Intelligence Group; and Mitch Miles, of 26.2 Group.
The Knabusch Shoemaker School was founded to honor the lives and achievements of the founders of La-Z-Boy Inc., Edward M. Knabusch and Edwin J. Shoemaker. The Knabusch Shoemaker School also publishes The Home Front, a research bulletin about the home furnishings industry, prior to each spring and fall High Point Home Furnishings Market.
At High Point University, every student receives an extraordinary education in an inspiring environment with caring people. HPU, located in the Piedmont Triad region of North Carolina, is a liberal arts institution with 3,700 undergraduate and graduate students from 50 countries and 44 states at campuses in High Point and Winston-Salem. It is ranked by US News and World Report No. 5 among comprehensive universities in the South and No. 1 in its category among up-and-coming schools. Forbes.com ranks HPU in the top 6 percent among “America’s Best Colleges.” HPU was included in The Chronicle of Higher Education’s “Great Colleges to Work For” 2009 listings. The university offers 68 undergraduate majors, 40 undergraduate minors and seven graduate degree programs. It is accredited by the Commission of Colleges of the Southern Association of Colleges and Schools, and is a member of the NCAA, Division I and the Big South Conference. Visit High Point University on the Web at http://www.highpoint.edu/ or on Twitter at http://twitter.com/highpointu
Vice President for Administration