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HPU Hosts Social Media Symposium for Home Furnishings Industry During Market

03.1.2011

HIGH POINT, N.C., March 1, 2011 – High Point University’s International School of Home Furnishings and Design is sponsoring an Internet marketing symposium for students and home furnishings industry officials. The event will take place from 9 a.m. to 4 p.m. on April 7 in the Francis Auditorium in the Phillips School of Business.

Brian Thornfelt, general merchandise manager for e-commerce giant CSN.com, will serve as the keynote speaker. Lisa Foote, president of Minneapolis-based MixMobi.com will present an overview of mobile marketing, along with typical costs and benefits. She’ll share mobile marketing techniques that manufacturers and retailers can start trying immediately. Leslie Carothers, president of the Kaleidoscope Partnership, will explain how manufacturers and retailers can work cost efficiently with national and local interior designers and design bloggers to drive traffic to websites and into local retail stores.

A four-member panel of industry professionals including two retailers and two manufacturers will present their real world case studies of how they are using social media marketing to build their businesses.

The symposium is designed to help companies engage their customers, create brand loyalty and drive sales, says Dr. Richard Bennington, the Paul Broyhill Professor of Home Furnishings at HPU.

“Our hope is that this seminar will help attendees gain a competitive edge by discovering ideas, best practices and emerging trends in online advertising, optimization and social media,” said Richard Bennington, the Paul Broyhill Professor of Home Furnishings at High Point University. “Bringing these experts from around the country will allow HPU students to get a behind the scenes look at techniques being used by businesses today. A great benefit it is for them to learn how some of the tools they are already using, like Facebook and blogging, can be used to drive customers to websites and into stores.”

Seating is limited and based on a first come, first serve basis. Register online at http://www.furnishings-hpu.com/.

At High Point University, every student receives an extraordinary education in an inspiring environment with caring people. HPU, located in the Piedmont Triad region of North Carolina, is a liberal arts institution with over 4,200 undergraduate and graduate students from 51 countries and 46 states at campuses in High Point and Winston-Salem. It is ranked by US News and World Report at No. 3 among Regional Colleges in the South. Forbes.com ranks HPU in the top 7 percent among “America’s Best Colleges.” Parade Magazine lists HPU in the top 25 private schools in the nation. The university offers 50 undergraduate majors, 42 undergraduate minors and 14 graduate degree programs. It is accredited by the Commission of Colleges of the Southern Association of Colleges and Schools, and is a member of the NCAA, Division I and the Big South Conference. Visit High Point University on the Web at highpoint.edu.

Pam Haynes

Communication Specialist

841-9055 phaynes@highpoint.edu

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