HPU to Feature Bestselling Author, Marketing Pioneer Seth Godin


High Point University HPU Seth Godin MarektingHIGH POINT, N.C., Feb. 25, 2013 – Bestselling author and marketing pioneer Seth Godin will headline High Point University’s 2012-2013 Spring Cultural Enrichment Series when he visits the HPU campus on March 13 for two events.

The first event, “A Conversation with HPU President Nido R. Qubein,” is a question and answer session that will be held at 4:30 p.m. in the Hayworth Fine Arts Center. He will also deliver a presentation to HPU students, faculty, staff and guests at 7 p.m. in the Hayworth Fine Arts Center. A limited number of complimentary tickets are available for the general public by contacting 336-841-9209 or RSVP by March 8.

Godin, author of “Purple Cow,” “Poke the Box” and “Linchpin: Are You Indispensable?” was named one of the top 21 speakers for the 21st century by Successful Meetings magazine. He draws his speeches on his best-selling books and years of changing the landscape of marketing to bring audiences of all kinds to their feet.

He focuses his writing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything. He has written 14 books that have been translated into more than 36 languages, every one of which has been a best-seller. Godin has also founded several companies, including Yoyodyne, which pioneered permission marketing, and Squidoo, which is among the 100 most visited websites in the United States.

Godin, whose personal blog can be accessed by simply typing “Seth” in Google, joins an impressive lineup of previous thought leaders who have visited campus, including Steve Forbes, Malcolm Gladwell, Former First Lady Laura Bush, Bill Cosby and Coca-Cola Company Chairman and CEO Muhtar Kent.

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