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HPU Poll: Most North Carolinians Celebrate Halloween, but Spend $50 or Less on it

10.29.2013
In: News

HIGH POINT, N.C., Oct. 29, 2013 – A recent HPU Poll finds that almost two-thirds (64 percent) of North Carolina residents say they will celebrate the Halloween holiday in some way, and of those, a majority plan to spend as much or more than they did last year.

The poll found that a 59 percent majority of celebrants say they will spend about the same amount as last year and only about one in five (19 percent) say they will spend more than last year.

For those who will celebrate, they say they plan to spend an average of $65 total, which includes money spent on costumes, decorations, and candy. Seventy percent of celebrants say they will be spending $50 or less on the holiday.

“This data shows that plenty of North Carolinians are in the Halloween spirit this time of year,” says Dr. Sadie Leder Elder, associate director of the HPU Poll and assistant professor of psychology. “We also found that most people will not be increasing the amount they spend on the holiday this year. The consistency from last year to this year is…spooky!”

All Adults – Celebrate Halloween

Do you celebrate the Halloween holiday?

Yes – 64 percent
No – 35
(Refuse) – 1

(All adult (North Carolina resident) sample surveyed Sept. 22 – 26, 2013, n = 447 and margin of sampling error approximately = +/- 4.7 percent)

Adults Who Celebrate – Average Spending

Some people spend a lot of time and money celebrating the Halloween holiday, others do not celebrate much at all.

Altogether how much money would you say you will spend this year on Halloween, including things like costumes, decorations, candy to give out, and food and drinks?

Average (Mean) – 65 dollars

$50 or less – 70 percent
More than $50 – 30 percent

(This question reports responses from only those adults who said they celebrate the Halloween holiday and responded to the average spending question, n = 282, margin of sampling error is approximately 5.8 percent. Full sample is all adult (North Carolina resident) surveyed Sept. 22 – 26, 2013, n = 447 and margin of sampling error approximately = +/- 4.7 percent.)

Adults Who Celebrate – Spend More or Less on Halloween than Last Year

Would you say that is more or less than last year?

More – 19 percent
About the same – 59
Less – 22
Refuse – 1

(This question reports responses from only those adults who said they celebrate the Halloween holiday and responded to the average spending question, n = 282, margin of sampling error is approximately 5.8 percent. Full sample is all adult (North Carolina resident) surveyed Sept. 22 – 26, 2013, n = 447 and margin of sampling error approximately = +/- 4.7 percent.)

The most recent survey was fielded by live interviewers at the High Point University Survey Research Center calling on Sept. 22 – 26. The responses from a sample of all North Carolina counties came from 447 adults with landline or cellular telephones. The Survey Research Center contracted with Survey Sampling International to acquire this sample. The full sample for this survey has an estimated margin of sampling error of approximately 4.7 percentage points. For smaller subsamples, such as the subsample of adults who celebrate Halloween, the estimated margin of sampling error is greater. The data are weighted toward population estimates for cellular and landline telephone use, age, gender and race. In addition to sampling error, factors such as question wording and other methodological choices in conducting survey research can introduce additional error into the findings of opinion polls.

Further results and methodological details from the most recent survey and past studies can be found at the Survey Research Center website at http://src.highpoint.edu/

Dr. Martin Kifer, assistant professor of political science, serves as the director of the HPU Poll, and Dr. Sadie Leder Elder, assistant professor of psychology, serves as the associate director of the HPU Poll.

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