Open only to selected High Point University students
If you have any questions about the application process please email Dr. Virginia McDermott at email@example.com.
The BA to MA program in Strategic Communication is a selective and demanding option that allows students pursuing an undergraduate degree at High Point University to complete an undergraduate degree in any major and a Master’s Degree in Strategic Communication within a five-year time frame. Students can complete an undergraduate major, apply for admission into the MA program in their junior year, begin taking graduate-level courses in their senior year, and complete their MA in their 5th year.
Our MA program in strategic communication focuses on three areas: public relations, health communication, and political communication. The program provides students the skills to design, develop, implement, and evaluate communication campaigns. By communication campaigns, we mean a plan designed to address a problem—a health risk behavior, an image or credibility problem, or any communication issues that exist. Graduates from our program will have the skills to enter into a variety of careers, including careers as communication strategists for organizations, political groups, universities, and non-profits; campaign managers; political consultants; marketing researchers; public relations executives; and any other career that involves analyzing audiences and creating messages.
Students interested in the BA to MA program should meet with Dr. Virginia McDermott (firstname.lastname@example.org), Associate Dean of the Nido R. Qubein School of Communication, by the beginning of their junior year. Students apply directly to High Point University Graduate School and NQSC faculty review all applications. This program is open to all majors.
Current HPU students intending to apply for admission to the Bachelors to Masters program have the option to apply in the Fall or Spring for upcoming undergraduate semester. Students apply to the graduate portion of the program the semester prior to their completion of their undergraduate degree.
Apply to the Office of Graduate Admissions
- Completed Online application. When starting your application, please indicate your entering term (the semester you are no longer an undergraduate student) as the semester after graduation. For most BA to MA students, this will be the summer term after you graduate.
- Essay/personal statement about interest in the program and goals for the degree (1-2 pages)
- Three recommendation letters from High Point University professor’s
- An official transcript from all colleges attended other than High Point University. *Note: The Office of Graduate Admissions will request your High Point University transcript for you once application is submitted.
- Professional resume
- 3.0 GPA is required for consideration for admission.
Exceptions to any admission requirement may be considered under special circumstances
||Masters of Arts
||6:00 pm – 9:00 pm
|Admission Enrollment Classification:
B.A. to M.A. (35 semester hours)
Students in the Strategic Communication Master’s Degree program focus on one of three areas: Health Communication, Public Relations, or Political Communication. In addition to taking core courses in strategic communication, research methods, and communications technology, each student also takes two courses in their focus area.
Senior Year Courses (9 Credits)
- COM 4996/5000 – Contemporary Strategic Communication
- COM 4997/5002 – Persuasion and Media Effects
- COM 4998/5100 – Research Methods
Core Courses (5 Credits)
- COM 5005 – Practicum in Strategic Communication
- COM 5900 – Strategic Communication Project
Methods (3 Credits)
Choose one course from the following:
- COM 5110 – Qualitative Methods and Analysis
- COM 5120 – Quantitative Methods and Analysis
- COM 5130 – Mixed Methods and Analysis
Technology (6 Credits)
Choose two courses from the following:
- COM 5200 – Message Design and Production
- COM 5210 – Video and Audio Production
- COM 5220 – Current Trends in Communication Technology
- COM 5250 – Topics in Technology for Strategic Communication
Choose two courses from one of the following concentration areas:
- COM 5300 – Health Communication Research and Strategies
- COM 5310 – Culture and Health Communication
- COM 5320 – Interpersonal Health Communication
- COM 5330 – Health Communication Campaigns
- COM 5350 – Topics in Health Communication
- COM 5400 – Public Relations Research and Strategies
- COM 5410 – International and Intercultural Public Relations
- COM 5420 – Crisis Communication
- COM 5430 – Public Relations Campaigns
- COM 5450 – Topics in Public Relations
- COM 5500 – Contemporary Political Campaigns
- COM 5510 – Politics and the Media
- COM 5550 – Topics in Political Communication
Electives (6 credits)
To satisfy their elective requirements, students may, with the approval of the appropriate program directors and the student’s program of study committee:
- complete any other 5000- or 6000-level Strategic Communication courses not already used to satisfy a program requirement;
- any 5000- or 6000-level courses taught outside the School of Communication.