HPU Poll: 18 Percent of NC Residents Plan to See Fifty Shades of Grey Movie

HIGH POINT, N.C., Feb. 10, 2015 – The HPU Poll finds that 18 percent of North Carolina residents plan on seeing the “Fifty Shades of Grey” movie while it is in the theaters. Thirteen percent have read at least one of the “Fifty Shades” books.

As part of her ongoing research on romantic relationships, Dr. Sadie Leder Elder, assistant professor of psychology at High Point University, asked North Carolinians whether they anticipated seeing the upcoming “Fifty Shades of Grey” movie that will be released on Valentine’s Day.

These results coincide with her recently published article on the Science of Relationships website, “Should You Go See the Fifty Shades of Grey Movie for Valentine’s Day?”  In this publication she discusses how seeing this movie may impact your relationship for better or worse.

“Movies about romantic relationships, including “Fifty Shades of Grey,” can impact viewer’s expectations for their own relationships,” says Elder. “As nearly one-fifth of North Carolinians anticipate seeing this movie on or around the Valentine’s Day holiday, it is important that they are aware of its potential consequences.”

In Elder’s article she discusses that audiences (whether single or attached) have a tendency to compare current relationships to the ideals portrayed in movies. If people can keep their expectations and comparisons realistic, then this movie may make their Valentine’s Day even more romantic.

All adults – Valentine’s Day Questions February 2015

As you may know, a movie based on the book “Fifty Shades of Grey” will come out on Valentine’s Day, do you plan on going to see it while it is at the theaters?

Yes – 18 percent

No – 76 percent

Don’t know/refuse – 6 percent

(All adult (North Carolina resident) sample surveyed Jan. 31 – Feb. 5, 2015, n = 410 and margin of sampling error approximately = +/- 4.8 percent)

Have you ever read any of the “Fifty Shades” books?

Yes – 13 percent

No – 85 percent

Don’t know/refuse – 2 percent

(All adult (North Carolina resident) sample surveyed Jan. 31 – Feb. 5, 2015, n = 411 and margin of sampling error approximately = +/- 4.8 percent)

The most recent HPU Poll was fielded by live interviewers at the High Point University Survey Research Center calling on Jan. 31 – Feb. 5, 2015. The responses from a sample of all North Carolina counties came from 417 adults with landline or cellular telephones. The Survey Research Center contracted with Survey Sampling International to acquire this sample. The survey has an estimated margin of sampling error of approximately 4.8 percentage points for all adult respondents. The data are weighted toward population estimates for cellular and landline telephone use, age, gender and race. In addition to sampling error, factors such as question wording and other methodological choices in conducting survey research can introduce additional error into the findings of opinion polls. Details from this survey are available at http://www.highpoint.edu/src/files/2015/02/35memoB.pdf.

Further results and methodological details from the most recent survey and past studies can be found at the Survey Research Center website at http://www.highpoint.edu/src/. The materials online include past press releases as well as memos summarizing the findings (including approval ratings) for each poll since 2010.

The HPU Poll reports methodological details in accordance with the standards set out by AAPOR’s Transparency Initiative, and the HPU Survey Research Center is a Charter Member of the Initiative. For more information, see http://transparency.aapor.org/index.php/transparency.

Dr. Martin Kifer, assistant professor of political science, serves as the director of the HPU Poll, and Brian McDonald serves as the assistant director of the HPU Poll.

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