HPU Poll: North Carolinians Plan to Spend $66 on Average for Halloween

HIGH POINT, N.C., Oct. 14, 2015 – The High Point University Poll finds that 65 percent of North Carolinians will be celebrating Halloween this year and 32 percent will not be celebrating. These findings are similar to a 2013 HPU Poll where 64 percent of North Carolinians said they would be celebrating Halloween.

Sixty-seven percent say they will spend the same amount of money as last year, while 15 percent will spend more and 15 percent will spend less.

For those who will celebrate, they say they plan to spend an average of $66 total, which includes money spent on costumes, decorations and candy. Sixty-six percent of celebrants say they will be spending $50 or less on the holiday.

“There is remarkable consistency between this year’s findings and those two years ago concerning who celebrates and how much they are planning to spend,” says Dr. Martin Kifer, HPU Poll director and assistant professor of political science. “When we look at our consumer sentiment numbers that we recently released, there is evidence that people are feeling OK with the current economy, but not yet enthusiastic about spending more.”

All adults – Celebrating Halloween (September/October 2015)

Do you celebrate the Halloween holiday?HPU Poll - Halloween - Oct. 2015

Yes – 65 percent

No – 32 percent

Don’t know/refused – 2 percent

(All adult (North Carolina resident) sample surveyed September 26 – October 1, n = 442 and margin of sampling error approximately = +/- 4.6 percent)

Adults Who Celebrate – Average Spending (September/October 2015)

Some people spend a lot of time and money celebrating the Halloween holiday, others do not celebrate much at all.
Altogether how much money would you say you will spend this year on Halloween, including things like costumes, decorations, candy to give out, and food and drinks?

Average (Mean) – $66 dollars

$50 or less – 66 percent

More than $50 – 34 percent

(This question reports responses from only those adults who said they celebrate the Halloween holiday and responded to the average spending question, n = 286, margin of sampling error is approximately 5.8 percent. All adult (North Carolina resident) sample surveyed September 26 – October 1, n = 442 and margin of sampling error approximately = +/- 4.6 percent)

Adults Who Celebrate – Spend more or less (September/October 2015)

Would you say that is more or less money that you spent last year?

More – 15 percent

About the same – 67 percent

Less – 15 percent

Don’t know/refused – 3 percent

(This question reports responses from only those adults who said they celebrate the Halloween holiday and responded to the average spending question, n = 286, margin of sampling error is approximately 5.8 percent. All adult (North Carolina resident) sample surveyed September 26 – October 1, n = 442 and margin of sampling error approximately = +/- 4.6 percent)

The most recent HPU Poll was fielded by live interviewers at the High Point University Survey Research Center calling on Sept. 26 – Oct. 1, 2015. The responses from a sample of all North Carolina counties came from 446 adults with landline or cellular telephones. The Survey Research Center contracted with Survey Sampling International to acquire this sample. The survey has an estimated margin of sampling error of approximately 4.6 percentage points for all adult respondents. The data is weighted toward population estimates for cellular and landline telephone use, age, gender and race. In addition to sampling error, factors such as question wording and other methodological choices in conducting survey research can introduce additional error into the findings of opinion polls. Details from this survey are available at http://www.highpoint.edu/src/files/2015/10/41memoHW_2.pdf.

Further results and methodological details from the most recent survey and past studies can be found at the Survey Research Center website at http://www.highpoint.edu/src/. The materials online include past press releases as well as memos summarizing the findings (including approval ratings) for each poll since 2010.

The HPU Poll reports methodological details in accordance with the standards set out by AAPOR’s Transparency Initiative, and the HPU Survey Research Center is a Charter Member of the Initiative. For more information, see http://transparency.aapor.org/index.php/transparency.

You can follow the HPU Poll on Twitter at https://twitter.com/HPUSurveyCenter.

Dr. Martin Kifer, assistant professor of political science, serves as the director of the HPU Poll, and Brian McDonald serves as the assistant director of the HPU Poll.

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