HPU Poll/N&R Poll: NC Public Not Confident in Media but Say Coverage is Generally Fair

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HIGH POINT, N.C., April 6, 2017 – The latest High Point University Poll finds that while majorities of North Carolinians are divided on whether or not the news media generally cover President Donald Trump fairly, the same majorities also say the media is generally fair in covering other political figures. Most North Carolinians do not, however, have a great deal of confidence in television news and newspapers as institutions when compared to other American institutions such as the military.

The poll found that 49 percent of North Carolinians believe that the media is fair in their coverage of Trump, while 47 percent believe that it is unfair.

When asked about the fairness of the media’s coverage of Trump and his advisors’ relationships with Russia, 52 percent said that reporting is fair, and 42 percent said the media are unfair.

The majority of North Carolinians say that the news media is fair when it comes to coverage of Democrats in Washington D.C. (56 percent), the General Assembly (58 percent) and Gov. Roy Cooper (63 percent).

When asked for how much confidence they have in a series of American institutions, the highest percentages of North Carolina residents said that they had a “great deal” of confidence in the military (46 percent), small business (38 percent), the church or organized religion (29 percent), the police (28 percent), and the U.S. Supreme Court (25 percent). 

The lowest confidence ratings went to Congress (8 percent), television news (10 percent), the criminal justice system (11 percent), banks (11 percent), big business (12 percent), and organized labor (12 percent). The medical system, presidency, public schools, and newspapers were somewhere in between in terms of confidence. 

“While North Carolinians are nearly evenly divided on whether or not President Trump receives fair media coverage, the HPU poll also found that the same North Carolinians feel that media coverage is generally fair when it comes to other political figures and institutions, including the General Assembly and Gov. Roy Cooper,” says Dr. Martin Kifer, associate professor of political science and director of the HPU Poll. “The poll also asked participants to determine their confidence in various American institutions and found that confidence is highest in the military and lowest in Congress.”

 

All adults – Confidence in American Institutions (March 2017)

I am going to read you a list of institutions in American society. Please tell me how much confidence you, yourself, have in each one — a great deal, quite a lot, some or very little?

 

 

 

 

 

 

 

 

 

 


All adults – Media Fairness about President Trump (March 2017)

Based on what you have seen and read in the news about President Trump, how fair would you say the media is in its reporting on President Trump?  Would you say that the media is very fair, somewhat fair, somewhat unfair, or very unfair?

Very fair – 24

Somewhat fair – 25

Somewhat unfair – 21

Very unfair – 26

(Don’t know/Refuse) – 4

(All adult (North Carolina resident) sample surveyed March 25 – 30, 2017, n = 416 and margin of sampling error approximately = +/- 4.8 percent)

 

All adults – Media Fairness about President Trump’s Advisors (March 2017)

Based on what you have seen and read in the news about President Trump, how fair would you say the media is in its reporting on President Trump and his advisors’ relationships with Russia?  Would you say that the media is very fair, somewhat fair, somewhat unfair, or very unfair?

Very fair – 24

Somewhat fair – 28

Somewhat unfair – 18

Very unfair – 23

(Don’t know/Refuse) – 7

(All adult (North Carolina resident) sample surveyed March 25 – 30, 2017, n = 416 and margin of sampling error approximately = +/- 4.8 percent)

 

All adults – Media Fairness about Democrats in Washington (March 2017)

Based on what you have seen and read in the news about Democrats in Washington DC, how fair would you say the media is in its reporting on Democrats in Washington?  Would you say that the media is very fair, somewhat fair, somewhat unfair, or very unfair?

Very fair – 21

Somewhat fair – 35

Somewhat unfair – 21

Very unfair – 13

(Don’t know/Refuse) – 10

(All adult (North Carolina resident) sample surveyed March 25 – 30, 2017, n = 416 and margin of sampling error approximately = +/- 4.8 percent)

 

All adults – Media Fairness about the NC General Assembly (March 2017)

Based on what you have seen and read in the news about the North Carolina General Assembly, how fair would you say the media is in its reporting on the General Assembly?  Would you say that the media is very fair, somewhat fair, somewhat unfair, or very unfair?

Very fair – 20

Somewhat fair – 38

Somewhat unfair – 16

Very unfair – 6

(Don’t know/Refuse) – 20

(All adult (North Carolina resident) sample surveyed March 25 – 30, 2017, n = 416 and margin of sampling error approximately = +/- 4.8 percent)

 

All adults – Media Fairness about Governor Cooper (March 2017)

Based on what you have seen and read in the news about Governor Cooper, how fair would you say the media is in its reporting on Governor Cooper?  Would you say that the media is very fair, somewhat fair, somewhat unfair, or very unfair?

Very fair – 20

Somewhat fair – 43

Somewhat unfair – 12

Very unfair – 5

(Don’t know/Refuse) – 20

(All adult (North Carolina resident) sample surveyed March 25 – 30, 2017, n = 416 and margin of sampling error approximately = +/- 4.8 percent)

 

The most recent HPU Poll was fielded by live interviewers at the High Point University Survey Research Center calling on March 25 through 30, 2017. The responses from a sample of all North Carolina counties came from 416 adults with landline or cellular telephones. The survey has an estimated margin of sampling error of approximately 4.8 percentage points for all adult respondents. The data is weighted toward population estimates for cellular and landline telephone use, age, gender, and race. In addition to sampling error, factors such as question wording and other methodological choices in conducting survey research can introduce additional error into the findings of opinion polls. Details from this survey are available at

http://www.highpoint.edu/src/files/2017/04/52memoB.pdf

 

Further results and methodological details from the most recent survey and past studies can be found at the Survey Research Center website at http://www.highpoint.edu/src/. The materials online include past press releases as well as memos summarizing the findings (including approval ratings) for each poll since 2010.

The HPU Poll reports methodological details in accordance with the standards set out by AAPOR’s Transparency Initiative, and the HPU Survey Research Center is a Charter Member of the Initiative. For more information, see

http://transparency.aapor.org/index.php/transparency.

You can follow the HPU Poll on Twitter at https://twitter.com/HPUSurveyCenter.

Dr. Martin Kifer, associate professor of political science, serves as the director of the HPU Poll, and Brian McDonald serves as the associate director of the HPU Poll.

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