HPU Poll: Trump Remains at 38 Percent Approval Among North Carolinians

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HIGH POINT, N.C., Feb. 27, 2018 – A High Point University Poll finds that North Carolinians give President Donald Trump a job approval rating of 38 percent. Meanwhile, a majority (57 percent) continue to say the country is headed in the wrong direction.

Approximately half (51 percent) of North Carolina residents say they disapprove of the job Donald Trump is doing as president, and the remaining 11 percent do not offer an opinion.

Almost one-third (29 percent) of respondents say the country is headed in the right direction, which is almost identical to the 31 percent who said they felt the same way in February 2017. In the current poll, 15 percent of respondents did not offer an opinion either way.

“North Carolinian’s opinion of the job approval of President Trump hasn’t changed much in our most recent HPU Poll,” says Brian McDonald, associate director of the HPU Poll and adjunct instructor. “The poll also indicates very little movement in how North Carolinians feel about the direction the country is headed in, which has remained low since last February.”


All adults – Country Direction (Late February 2018)

Do you think things in this country are generally going in the right direction or do you feel things have gotten pretty seriously off on the wrong track?

Right direction – 29 percent

Wrong track – 57 percent

Don’t know/refused – 15 percent

(All adult (North Carolina resident) sample surveyed Feb. 19-25, 2018, n = 513 and margin of sampling error approximately = +/- 4.3 percent)


All adults – Presidential Job Approval (Late February 2018)

Do you approve or disapprove of the way that Donald Trump is handling his job as president?

Approve – 38 percent

Disapprove – 51 percent

Don’t know/refuse – 11 percent

(All adult (North Carolina resident) sample surveyed Feb. 19-25, 2018, n = 513 and margin of sampling error approximately = +/- 4.3 percent)


The most recent HPU Poll was fielded by live interviewers at the High Point University Survey Research Center calling on Feb. 19-25, 2018. The responses from a sample of all North Carolina counties came from 513 adults with landline or cellular telephones. The registered voter subsample relied on responses from the participants about their own registration status and yielded a total of 413 respondents. The Survey Research Center contracted with Survey Sampling International to acquire this sample. The survey has an estimated margin of sampling error of approximately 4.3 percentage points for all adult respondents and an approximate margin of sampling error of 4.8 percent for the self-described registered voters. The data is weighted toward population estimates for cellular and landline telephone use, age, gender, race, and education level based on U.S. Census and CDC numbers for North Carolina. In addition to sampling error, factors such as question wording and other methodological choices in conducting survey research can introduce additional error into the findings of opinion polls. Details from this survey are available at http://www.highpoint.edu/src/files/2018/02/57memoA.pdf

Further results and methodological details from the most recent survey and past studies can be found at the Survey Research Center website at http://www.highpoint.edu/src/. The materials online include past press releases as well as memos summarizing the findings (including approval ratings) for each poll since 2010.

The HPU Poll reports methodological details in accordance with the standards set out by AAPOR’s Transparency Initiative, and the HPU Survey Research Center is a Charter Member of the Initiative. For more information, see


You can follow the HPU Poll on Twitter at https://twitter.com/HPUSurveyCenter.

Dr. Martin Kifer, chair and associate professor of political science, serves as the director of the HPU Poll, and Brian McDonald serves as the associate director of the HPU Poll.

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