Achieved Certificate:
Lauren Whitley 2024
Certificate in Premier Sports Event Operations and Guest Relations
Life Skill: Motivation
Program Overview
High Point University students selected for the Certificate in Premier Sports Event Operations and Guest Relations program will gain an unparalleled experiential learning opportunity at the prestigious Masters Tournament held at Augusta National Golf Club. This program offers participants hands-on experience in customer service, sports management, and professional networking at one of the world’s premier sporting events.
Program Objectives
- Cultivate Customer Engagement Skills: Equip students with hands-on experience in engaging with patrons at a high-profile sports event, honing interpersonal and communication skills.
- Develop Industry Insights: Provide a behind-the-scenes look at the operations of a major sports event, including merchandising, event planning, and facility management.
- Expand Professional Network: Allow students to connect with industry professionals, peers, and tournament staff, building valuable relationships and networking opportunities.
- Promote Workplace Etiquette and Professionalism: Encourage professionalism through structured guidance on workplace etiquette, interaction with patrons, and maintaining an “interview-ready” demeanor.
Target Audience
- Students across various majors, particularly those in:
- Sport Management
- Business Administration
- Communications
- Marketing
- Sales
- Hospitality Management
Application and Selection Process: To ensure that participants are highly motivated and ready to maximize their experience, students must apply to the program. The selection process will consider:
- Academic Performance and Extracurricular Involvement: Preference for students who demonstrate a commitment to their academic and career pursuits.
- Statement of Interest: A short essay detailing why the student wishes to participate and how they hope this experience will contribute to their career goals.
Selected students will receive confirmation and instructions on preparing for the program.
Program Structure
Participants will engage in the following components to earn their certificate:
- Pre-Event Preparation and Orientation:
- Complete an initial orientation with HPU’s Office of Career & Professional Development, focusing on workplace etiquette, patron engagement, and professionalism.
- Attend an in-depth orientation provided by Augusta National Golf Club staff, covering event-specific protocols and expectations.
- Experiential Learning at the Masters Tournament:
- Customer Engagement and Service: Work directly with patrons in various roles, applying customer engagement skills and showcasing HPU’s values in hospitality.
- Event Operations and Merchandising: Support event logistics, merchandising, and facility management, gaining hands-on experience in the sports management field.
- Industry Networking and Observation: Engage with professionals at Augusta National, learning about sports event management, hospitality best practices, and industry standards.
- Reflection and Post-Event Requirement:
- Reflection Essay: Following the event, students will submit a reflective essay detailing their experiences, key takeaways, and the impact of this externship on their career aspirations.
Certification Requirements
To qualify for the Certificate in Premier Sports Event Operations and Guest Relations, students must:
- Successfully complete the application and video interview process.
- Attend all orientation sessions, both at HPU and Augusta National Golf Club.
- Fulfill assigned responsibilities during the Masters Tournament.
- Submit a reflection essay upon program completion.
Recognition and Benefits
Upon successful completion, students will receive:
- Certificate in Premier Sports Event Operations and Guest Relations
- Recognition on LinkedIn and other professional networks
- Enhanced resume credentials, reflecting hands-on experience at a world-renowned sporting event
- Access to HPU’s network of industry professionals and ongoing development resources
This program positions HPU students as leaders in sports management and customer engagement, providing them with tools, insights, and networking opportunities to excel in competitive fields.