The NQSC offers an ideal setting for integrating the practice and study of communication and experience management. There are few higher education institutions in the country with the comparable range and quality of the school’s facility or production equipment. The school, which was established in 2008, moved into a new 60,000 square foot building in 2009 and has continued to enjoy new additions and continually updated production and teaching equipment distributed throughout its classrooms and production facilities. In the summer of 2019, the school added two new spaces. The Miriam and Steve Kimsey Game and Interactive Media Lab was renovated and now houses three unique spaces for students – an Esports arena, a design/makerspace and a game and interactive media computer lab. The newsroom, which was a general workspace, was transformed into the BEACON Lab, which is an acronym for Biometric Evaluation, Analytics, Cognitive Observation, & Neuromarketing. Marketing and strategic communication students will lear