School of Communication

Welcome to the Nido R. Qubein School of Communication

The Nido R. Qubein School of Communication offers students a combination of theory-based and practical courses in a multidisciplinary, experiential-learning environment. Our state-of-the-art facilities feature two high definition television production studios, a multi-track audio recording studio, editing suites, computer labs, a high-definition surround sound theatre-screening room, and an incredible games/interactive communication development studio.

Based on its mission, the NQSC is committed to:

• Collaboration between students and faculty in and out of the classroom.
• Independent thought and critical thinking that produces ethically aware, historically informed, and socially engaged citizens prepared for leadership in the global community.
• Culturally diverse team-based learning experiences.
• A universal right to creative expression.

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Philosophy

The curriculum at the Nido R. Qubein School of Communication was designed consistent with the following four principles:

• Communication education is Multidisciplinary. The school recognizes that communication is enhanced when practitioners are knowledgeable of other academic traditions.
• Communication education operates in a Global environment. The school recognizes that contemporary communication is not contained by national boundaries but is influenced by local, regional, national and ethnic cultures.
• Communication education should be Experiential. The school believes that communication theories and processes are best learned through direct and frequent application by students.
• Communication education must be based on Ethical principles. The school holds that all communication should be readily available, but recognizes that words and images have broad societal impact and should be delivered in appropriate media to appropriate audiences.

Mission Statement

The Nido Qubein School of Communication balances theory and application courses in a multidisciplinary environment, enabling students and faculty to think, speak, write and produce strategic messages about a broad range of ideas and issues. The school is committed to:

• Collaboration between students and faculty in and out of the classroom
• Independent thought and critical thinking that produces ethically aware, historically informed, and socially engaged citizens prepared for leadership in the global community
• Culturally diverse team-based learning experiences
• A universal right to creative expression

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The School of Communication VALUES:

• Expression – Appreciating the principles and constraints on the exercise of free expression in a democratic society
• Integrity – Maintaining a commitment to honesty, accountability, and professional ethics
• Excellence – Performing high-quality work in a capable, efficient, and appropriate manner
• Accuracy – Communicating fairly, without distortions or conflicts of interest, and in recognition of subjectivities
• Diversity – Encouraging creative and independent ways of thinking and mindfulness about cultural differences and multiple perspectives
• Curiosity – Acquiring new skills and knowledge and continuously pursuing education and innovation
• Awareness – Understanding the history, role, context and reality of the process of communication

The School of Communication emphasizes the following COMPETENCIES:

• Analytical thinking – Extracting from various areas the knowledge required to formulate realistic responses to complex problems
• Communication skills – Developing the ability to present, listen to, and exchange written, oral, aural, and visual information in forms appropriate for the audience, purpose, and context
• Interpretation of converging information – Linking data, knowledge, and insight for strategic decision-making and presentation of information through media
• Technological development – Using technology in ways that add value to the communication professions
• Integration of theory and practice – Understanding how communication theory informs both research and best practices