Nido R. Qubein School of Communication

WELCOME!

The Nido R. Qubein School of Communication — a community of more than 750 scholars and producers in 8 disciplines— prepares students to become industry and community leaders. Whether it’s developing a campaign to improve community health, managing a sports venue, announcing an athletic event, or producing a video documentary, students in communication will prosper in an economy that values information, effective management of resources, and entertainment sharing. Our faculty, which includes Emmy and Fulbright winners, is extraordinarily active in their fields, traveling the world to research, produce, and present their work. Our students work as independent communicators or in teams to provide services for small and large clients who want to reach audiences with messages. We pride ourselves in providing close interaction between students and faculty, small classes, and opportunities for undergraduate research and creative work.

Central to all our communication sequences is the ability to write clearly and with purpose and to express oneself in various other manners to an audience. These skills have helped our students secure jobs and internships with the Washington Redskins, Ogilvy Mather, Chanel, MGM Resorts-Las Vegas, MTV Networks, Discovery Channel, Animal Planet, WCVB-Boston, ABC-New York, Fox News Channel, the Huffington Post, Madison Square Garden, and Make-a-Wish Foundation, and to win seats at top-choice graduate schools such as the University of Southern California, the University of North Carolina-Chapel Hill, New York University, and Boston University.

It’s important that our students have familiarity with the latest technology, but it’s just as important that they understand how humans communicate with each other in the most effective manner. Our program is proud to encourage the ethical and socially conscious involvement of students, never forgetting how individual creativity can enhance and interact with a broader social community.

We welcome you to tour the Nido R. Qubein School of Communication and to speak with any of our faculty and staff about your educational and professional opportunities as a Communication major.

MISSION STATEMENT

The Nido Qubein School of Communication balances theory and application courses in a multidisciplinary environment, enabling students and faculty to think, speak, write and produce strategic messages about a broad range of ideas and issues. The School is committed to:

• collaboration between students and faculty in and out of the classroom;
• independent thought and critical thinking that produces ethically aware, historically informed, and socially engaged citizens prepared for leadership in the global community;
• culturally diverse team-based learning experiences;
• a universal right to creative expression.

VISION STATEMENT

The vision of the Nido R. Qubein School of Communication is to be a respected program within our peer group for encouraging and demonstrating intellectual curiosity, creativity, and professional competence.

PROFESSIONAL VALUES AND COMPETENCIES

CORE VALUES…The essential and enduring beliefs we uphold over time. Core values enable us to retain our unique character and value as we embrace the changing dynamics of the global economy.

CORE COMPETENCIES…A unique combination of human skills, knowledge, and technology that provides value and results to the user. Enhancing our core competencies key to sustaining a competitive and differential advantage in the marketplace.

WE VALUE…

• Expression – Appreciating the principles and constraints on the exercise of free expression in a democratic society
• Integrity – Maintaining a commitment to honesty, accountability, and professional ethics
• Excellence – Performing high-quality work in a capable, efficient, and appropriate manner
• Accuracy – Communicating fairly, without distortions or conflicts of interest, and in recognition of subjectivities
• Diversity – Encouraging creative and independent ways of thinking and mindfulness about cultural differences and multiple perspectives
• Curiosity – Acquiring new skills and knowledge and continuously pursuing education and innovation
• Awareness – Understanding the history, role, context and reality of the process of communication

WE EMPHASIZE…

• Analytical thinking – Extracting from various areas the knowledge required to formulate realistic responses to complex problems
• Communication skills – Developing the ability to present, listen to, and exchange written, oral, aural, and visual information in forms appropriate for the audience, purpose, and context
• Interpretation of converging information – Linking data, knowledge, and insight for strategic decision-making and presentation of information through media
• Technological development – Using technology in ways that add value to the communication professions
• Integration of theory and practice – Understanding how communication theory informs both research and best practices