The NQSC offers an ideal setting for integrating the practice and study of communication and experience management. There are few higher education institutions in the country with the comparable range and quality of the school’s facility or production equipment. The school, which was established in 2008, moved into a new 60,000 square foot building in 2009 and has continued to enjoy new additions and continually updated production and teaching equipment distributed throughout its classrooms and production facilities. In the summer of 2019, the school added two new spaces. The Miriam and Steve Kimsey Game and Interactive Media Lab was renovated and now houses three unique spaces for students – an Esports arena, a design/makerspace and a game and interactive media computer lab. The newsroom, which was a general workspace, was transformed into the BEACON Lab, which is an acronym for Biometric Evaluation, Analytics, Cognitive Observation, & Neuromarketing. Marketing and strategic communication students will lear
The vision of the Nido R. Qubein School of Communication is to be a respected program within our peer group for encouraging and demonstrating intellectual curiosity, creativity, and professional competence.
The Nido Qubein School of Communication balances theory and application courses in a multidisciplinary environment, enabling students and faculty to think, speak, write and produce strategic messages about a broad range of ideas and issues. The School is committed to:
- collaboration between students and faculty in and out of the classroom;
- independent thought and critical thinking that produces ethically aware, historically informed, and socially engaged citizens prepared for leadership in the global community;
- culturally diverse team-based learning experiences;
- a universal right to creative expression.
CORE VALUES…The essential and enduring beliefs we uphold over time. Core values enable us to retain our unique character and value as we embrace the changing dynamics of the global economy.
CORE COMPETENCIES…A unique combination of human skills, knowledge, and technology that provides value and results to the user. Enhancing our core competencies key to sustaining a competitive and differential advantage in the marketplace.
Expression – Appreciating the principles and constraints on the exercise of free expression in a democratic society
Integrity – Maintaining a commitment to honesty, accountability, and professional ethics
Excellence – Performing high-quality work in a capable, efficient, and appropriate manner
Accuracy – Communicating fairly, without distortions or conflicts of interest, and in recognition of subjectivities
Diversity – Encouraging creative and independent ways of thinking and mindfulness about cultural differences and multiple perspectives
Curiosity – Acquiring new skills and knowledge and continuously pursuing education and innovation
Awareness – Understanding the history, role, context and reality of the process of communication
Analytical thinking – Extracting from various areas the knowledge required to formulate realistic responses to complex problems
Communication skills – Developing the ability to present, listen to, and exchange written, oral, aural, and visual information in forms appropriate for the audience, purpose, and context
Interpretation of converging information – Linking data, knowledge, and insight for strategic decision-making and presentation of information through media
Technological development – Using technology in ways that add value to the communication professions
Integration of theory and practice – Understanding how communication theory informs both research and best practices