Nido R. Qubein School Of Communication Adds Five Communication Sequences To HPU's Academic Lineup

HIGH POINT, N.C., July 23, 2009 – When High Point University’s new Nido R. Qubein School of Communication opens this fall, the 60,000-square-foot state-of-the-art facility will house five impressive major sequences that are a substantial addition to the university’s academic offerings.

The majors include: Electronic Media, Games and Interactive Media Design, Journalism, Media and Popular Culture Studies, and Strategic Communication.

All students in the School of Communication will take a common core of courses in communication theory, communication law, media writing techniques, introduction to various media software packages and public speaking. They will also be required to complete an internship or a study abroad experience, or they can opt for a service learning experience.

Students will then choose from among the five specialized majors:

– Electronic Media: The Electronic Media sequence centers on the craft of media production. Electronic Media majors develop and exercise their audio and video production skills, including directing, producing, writing and editing, through in-class exercises that simulate real-world environments and expectations. This sequence also emphasizes storytelling and critical evaluations of the media. Graduates are able to apply their skills toward a variety of television, radio, film and corporate video jobs.

– Games and Interactive Media Design: Game and Interactive Media Design students create compelling interactive experiences. They have opportunities to gain experience as story-tellers, critics, artists, advocates and entrepreneurs. The students are technologically adept and artistically inclined, but above all else they enjoy playing, making and modifying games. Game and Interactive Communication graduates find employment in the commercial game industry and the rapidly expanding market for “serious games” development, and are equipped to be game journalists, testers, designers, marketers and writers.

– Journalism: Students in the journalism sequence are naturally curious about all sorts of information and enjoy mixing with leaders from the political, economic, sports and entertainment fields. They have a desire to pass along information to readers, viewers and listeners. They also have an interest in using new technologies to extend their journalistic reach. Journalism graduates are employed at many types of media outlets, including newspapers, as well as radio and television stations and Web sites.

– Media and Popular Culture Studies: The Media and Popular Culture Studies sequence explores the history, theory, analysis and rhetoric of everything from reality TV and blockbuster films to hip-hop culture and consumerism, examining how our day-to-day lives are informed and constructed by cultural trends and products. The sequence focuses on critical thinking, research and communication skills, whether oral, written or mediated. Students gain a broad and flexible background appropriate for attending graduate school, for teaching, and for writing about or creating media content. Employers in all fields of media value the breadth and depth of students? engagement with media and culture.

– Strategic Communication: Strategic Communication encompasses the traditional practices of public relations and advertising, and is designed to help various kinds of organizations (for-profit corporations, health care, education, sports, government and social service, to name a few) accomplish their goals. Courses in this sequence examine organizational problems in areas such as marketing, employee relations and community relations and then draw upon communication and social science theories to find creative communication solutions to such problems. By drawing on a base of theoretical knowledge and developing students’ written and oral communication skills, this sequence prepares students to enter public relations and advertising in either agencies or in organizations that have a formal communication function.

At High Point University, every student receives an extraordinary education in a fun environment with caring people. HPU, located in the Piedmont Triad region of North Carolina, is a liberal arts institution with 3,700 undergraduate and graduate students from 50 countries and 44 states at campuses in High Point and Winston-Salem. It is ranked by US News and World Report No. 5 among comprehensive universities in the South and No. 1 in its category among up-and-coming schools. ranks HPU in the top 6 percent among “America’s Best Colleges.” HPU was included in The Chronicle of Higher Education’s “Great Colleges to Work For” 2009 listings. The university offers 68 undergraduate majors, 40 undergraduate minors and seven graduate degree programs. It is accredited by the Commission of Colleges of the Southern Association of Colleges and Schools, and is a member of the NCAA, Division I and the Big South Conference. Visit High Point University on the Web at

Chris DudleyVice President for

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