HIGH POINT, Aug. 27, 2009 – Dr. Bryan Hertweck, assistant professor of information systems at High Point University, recently published a paper in the “International Journal of Electronic Business 2009.”
The article, titled “The Effects of Comparison Shopping Behaviour on Dynamic Pricing Strategy Selection in an Agent-enabled E-Market,” detailed software agents, known as shopbots, that are used by e-buyers to help collect and display market data, make buying decisions and execute sales transactions.
“E-sellers use pricebots to adjust prices based on market data and stored algorithms,” Hertweck says. “We constructed a simulator in which both buyers and sellers used agents. Specifically, we varied levels of comparison-shopping, as represented by the extent of shopbot usage, and studied the impact on the optimal selection of dynamic pricing strategies by sellers’ pricebots. Results indicated that shopbot use and pricing strategy, their interaction, and the presence of a dominant seller significantly affected optimal pricing strategy.”
At High Point University, every student receives an extraordinary education in a fun environment with caring people. HPU, located in the Piedmont Triad region of North Carolina, is a liberal arts institution with 3,700 undergraduate and graduate students from 50 countries and 44 states at campuses in High Point and Winston-Salem. It is ranked by US News and World Report No. 5 among comprehensive universities in the South and No. 1 in its category among up-and-coming schools. Forbes.com ranks HPU in the top 6 percent among “America’s Best Colleges.” HPU was included in The Chronicle of Higher Education’s “Great Colleges to Work For” 2009 listings. The university offers 68 undergraduate majors, 40 undergraduate minors and seven graduate degree programs. It is accredited by the Commission of Colleges of the Southern Association of Colleges and Schools, and is a member of the NCAA, Division I and the Big South Conference. Visit High Point University on the Web at www.highpoint.edu. Chris DudleyVice President for [email protected]