HIGH POINT, N.C., Oct. 8, 2013 – Dr. Cynthia Hanson, associate professor of marketing at High Point University, was recently honored with the Best Paper Award from the American Society of Business and Behavioral Science during their 20th annual meeting.
The research article, titled “Environmental Concern, Attitude Toward Green Corporate Practices, and Green Consumer Behavior in the United States and Canada,” was published in the society’s e-journal.
“I am truly honored to be recognized by my peers in this way,” says Hanson about the award. “It is a wonderful feeling to know that my hard work is being recognized around the country in this way.”
The study found that U.S. consumers were more likely to pay more for environmentally friendly products than Canadians. On average, U.S. consumers were willing to pay 4 to 7 percent more for the green products while Canadians were only willing to pay zero to 4 percent more.
In fact, U.S. consumers scored higher than Canadians on all environmental measures except for recycling. Canadians were more likely to indicate they recycled regularly.