Imagine this: the Avett Brothers are on tour and performing to a packed auditorium in Michigan. Lead singer Scott Avett spots you holding a bright yellow road sign in the midst of the crowd. He takes the sign from you and dances on stage with it, all while singing your favorite Avett Brothers song. A month later, the lead singer of Mumford and Sons spots you holding that same sign at a tour stop in Ohio. During the middle of their concert, he announces, “I really want that sign for my bedroom wall – can you send it?”
This is the story of Kevin Lamb: a 2007 graduate of High Point University who is inspiring the world to be a happier place – one Good Sign at a time.
Living in Detroit, Michigan, Lamb is the Chief Inspiration Officer (CIO) for “This Is A Good Sign,” a brand movement that exists to spread hope in the form of a uniquely designed yellow road sign. Founded in 2010 by Eric Dennis, Good Sign has attracted followers all over the world, has been covered by newspapers and television stations, and has even been promoted by well-known bands like Mumford & Sons and The Avett Brothers.
Since joining the team in 2011, Lamb has been a spokesperson, brand ambassador and social manager for Good Sign. He is also in charge of building content for the company’s upcoming quarterly print magazine and reality television show, “This Is A Good Scene.” It will highlight not only businesses that exemplify responsible marketing and advertising, but also difference-makers like artists and philanthropists who contribute to a better future.
While a student at HPU, Lamb double majored in communications and philosophy. He initially attended HPU on a baseball scholarship but suffered a torn rotator cuff his freshman year, which prevented him from continuing his pitching career with the Panthers. Yet he was still actively involved as a student – commentating as a play-by-play announcer for the women’s volleyball team one season, writing for the HPU Campus Chronicle, completing multiple internships for radio stations and more.
He says it was through personal relationships with key professors that HPU prepared him for success – professors like Dr. Clint Corcoran, chair of the Religion and Philosophy Department; Dr. Judy Isaksen, associate professor of communication; and now-retired journalism professor Michael Gaspeny, who, along with Isaksen, connected Lamb with the volleyball commentating job.
When he’s not spreading positivity through Good Signs, Lamb is a self-employed writer and communications consultant for his company, Shaggy Lamb Productions, which offers web design and management, social media marketing, public relations and search engine optimization for clients. He has already published a novel and a collection of poems, with more publications on the way.
Ever since he joined the company in 2011, Lamb carries a Good Sign with him wherever he goes, earning him the title of “Good Sign Man.”
“The Good Sign message is simple enough, clever enough and needed enough,” he says. “Thanks to our founder Eric Dennis, every day I am able to fulfill my benevolent duty and contribute to the health and happiness of our species and planet.”
“I once dreamed of being a professional baseball player,” he adds. “These days, I wake up and fall asleep to a dream that I believe was my reason for being here.”
To learn more about This Is A Good Sign and to pledge to the cause, visit their online Kickstarter campaign.