Families greeted their students on campus last year for HPU’s Winter Family Weekend, which brought more than 5,000 visitors and an estimated economic impact of $1.1 million to the city of High Point.
HIGH POINT, N.C., Jan. 31, 2020 – High Point University will host thousands of visitors during Winter Family Weekend, Feb. 14-16. The annual event is a time for HPU students and families to experience together the university’s academic and cultural opportunities, as well as local community partners throughout the city of High Point.

Each year, Winter Family Weekend produces a significant economic boost to the city and the greater Triad area. Last year’s event provided more than $1.1 million in economic impact, according to the High Point Convention and Visitor’s Bureau.
Local businesses, including restaurants, shops and hotels, see an increase in traffic during HPU’s annual events and look forward to serving the families attending. The economic impact of the university, $500 million annually, is a vital source for businesses in the city.
“I love welcoming HPU students and families to my restaurant on Family Weekend,” says Matt Greenberg, owner of High Point Bagel. “It’s so great to see their familiar faces and make them feel at home when they walk in. I always want them to have the best experience while they visit their students.”
This year’s Winter Family Weekend festivities include a variety of interactive sessions and presentations designed to inform and inspire HPU parents and family members. The weekend will include a Career Networking Fair for students, a Conversation with Dean Cain and HPU President Nido Qubein and a meet and greet session, Culp Planetarium shows, athletic events, tours and other entertainment for registered guests only.
“Family Weekend provides a time for parents to connect with their students on campus and learn more about daily life in the city of High Point,” says Erica Burroughs, director of family engagement at HPU. “Our HPU families are of vital importance to the university and the city as we continue to grow together. We are fortunate to have them partner with us in support of their students’ education and to invest in our continued growth.”
HPU’s Winter Family Weekend is just one of many events that bring visitors to the city of High Point each year. In the coming months, thousands more visitors will come to campus for open houses, Presidential Scholarship Weekends, Innovation Summits, athletic events and Commencement. Annually, HPU welcomes more than 100,000 visitors for admissions, athletic, cultural and community events.