- B.A. with Honors in Economics from the University of North Carolina at Chapel Hill
- MBA from the Fuqua School of Business at Duke University
- Ph.D. in Marketing from the University of Maryland
- University Department Marketing
- Location Wilson 324
- Phone Number +1 (336) 841-9252
- Email [email protected]
Dr. Cynthia Hanson joined HPU in 2011 and has taught courses in both the MBA and undergraduate academic programs including marketing communications, international marketing, and brand management. With over twenty-five years of university experience, along with experience writing and placing local advertising and working with marketing agencies, Dr. Hanson brings both academic and practical knowledge into the classroom. Dr. Hanson’s students have engaged in classroom consulting projects for local businesses and organizations including Cheerwine, Carson-Dellosa, the High Point Community Concert Association, Easter’s Promise Therapeutic Equine Center, and HPU Women’s Lacrosse. Through her work as faculty advisor for the American Marketing Association, her students have been recognized for marketing plan case competitions for Amazon Prime Student and The Wall Street Journal.
Dr. Hanson’s research interests are in advertising and consumer behavior. Her research has appeared in publications including Advances in Consumer Research, the Journal of Consumer Affairs, the Academy of Marketing Studies Journal, and the International Journal of Internet Marketing and Advertising. Dr. Hanson serves on the editorial boards of the Academy of Marketing Studies Journal and the Global Journal of Marketing and Management and is a frequent reviewer for the Atlantic Marketing Association and the Journal of Research in Internet Advertising.
Dr. Hanson has represented the Earl N. Phillips School of Business (PSB) on the University Tenure and Promotion Committee, the Faculty Senate, and the editorial board of HPU’s research magazine, The Lighted Lamp. Her prior academic leadership experience includes positions as honors director and department chair.
Dr. Hanson teaches both on the undergraduate and graduate levels, including a course titled Product and Brand Management for the MBA program.
Dr. Hanson earned her Ph.D. in Marketing from the University of Maryland, her MBA from the Fuqua School of Business at Duke University, and her Bachelor of Arts with Honors in Economics from the University of North Carolina at Chapel Hill.