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Earl N. Phillips School of Business

Marketing Minor

Requirements for a Minor in Marketing (20 credits, 2020-2021 Catalog Year)

  • MKT 2110.  Principles of Marketing and Personal Selling (4)
  • MKT 4400.  Marketing Management (4)*

Choose three courses from the following:

  • MKT 3180.  Marketing Communications (4)
  • MKT 3200.  Consumer Behavior (4)
  • MKT 3300.  Marketing Research (4)
  • MKT 3600.  Sales in Dynamic Environments (4)
  • MKT 3750.  International Marketing (4) or MKT/GBS 3850. Marketing in Spain (4)
  • MKT 4100.  Social Media Marketing Strategy (4)
  • MKT 2881/3881/4881.  Special Topics (4)

*MKT 4400 has a prerequisite of MKT 2110 and two other MKT courses.

NOTE: MKT/GBS 3850 is a study abroad program.


Marketing Department Provides Unique and Valuable Experiences!

Students at High Point University who enroll in marketing classes are offered unique classroom experiences with hands-on marketing projects.  Examples abound, but one specific project was conducted in a Marketing Communications class, led by Dr. Cynthia Hanson, Associate Professor of Marketing.  Students took on High Point University’s Women’s Lacrosse camps as a client.  Students worked with the assistant Lacrosse coach to develop an integrated marketing communications campaign that included competitive research, a player focus group, a SWOT analysis, a positioning map, a creative brief, a slogan and logos, a target profile, player testimonial posters, and a video.  This comprehensive process provided real-world experience from concept through to implementation.

Click on the photo below to watch the student-created three-minute video:

This was one of many marketing projects offered in marketing classes within the Phillips School of Business.  Other examples with area companies include:

  • Carson Dellosa Publishing–HPU students presented their semester-long marketing research project and recommendations to company executives.
  • Cheerwine–Students conducted secondary research, focus groups, a marketing communications audit, prepared recommendations, and presented to Cheerwine’s Vice President of Marketing.
  • Community Theatre of Greensboro—Students engaged in a semester long consulting project for a ‘Fill the Seats’ campaign. Student groups competed to see who could sell the most tickets for a production of Willy Wonka and the Chocolate Factory.  The project also included the development of an integrated marketing communications plan to increase donations to CTG.
  • Easter’s Promise Therapeutic Equine Center—Students presented results of their semester-long project to the director of Easter’s Promise, a therapeutic equine center. Their work included target and competitive research, a SWOT analysis, a creative brief, a website redesign including original photography and profiles of their horses, social media enhancement that tripled post engagement, a drone-assisted video of the farm, and event marketing.
  • High Point Community Concert Association—Marketing students served as a marketing communications agency for the High Point Community Concert Association. Students presented their work, which included target and competitive research, a new slogan, promotional flyers, an HPU Campus Concierge campaign, website updates, and a video/commercial reveal to both the director of the High Point Theatre and a member of the Concert board.

As you can see, opportunities abound for hands-on experiential learning for our PSB marketing students!

 

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