Requirements for a Minor in Marketing (20 credits, 2020-2021 Catalog Year)
- MKT 2110. Principles of Marketing and Personal Selling (4)
- MKT 4400. Marketing Management (4)*
Choose three courses from the following:
- MKT 3180. Marketing Communications (4)
- MKT 3200. Consumer Behavior (4)
- MKT 3300. Marketing Research (4)
- MKT 3600. Sales in Dynamic Environments (4)
- MKT 3750. International Marketing (4) or MKT/GBS 3850. Marketing in Spain (4)
- MKT 4100. Social Media Marketing Strategy (4)
- MKT 2881/3881/4881. Special Topics (4)
*MKT 4400 has a prerequisite of MKT 2110 and two other MKT courses.
NOTE: MKT/GBS 3850 is a study abroad program.
Marketing Department Provides Unique and Valuable Experiences!
Students at High Point University who enroll in marketing classes are offered unique classroom experiences with hands-on marketing projects. Examples abound, but one specific project was conducted in a Marketing Communications class, led by Dr. Cynthia Hanson, Associate Professor of Marketing. Students took on High Point University’s Women’s Lacrosse camps as a client. Students worked with the assistant Lacrosse coach to develop an integrated marketing communications campaign that included competitive research, a player focus group, a SWOT analysis, a positioning map, a creative brief, a slogan and logos, a target profile, player testimonial posters, and a video. This comprehensive process provided real-world experience from concept through to implementation.
Click on the photo below to watch the student-created three-minute video:
This was one of many marketing projects offered in marketing classes within the Phillips School of Business. Other examples with area companies include:
- Carson Dellosa Publishing–HPU students presented their semester-long marketing research project and recommendations to company executives.
- Cheerwine–Students conducted secondary research, focus groups, a marketing communications audit, prepared recommendations, and presented to Cheerwine’s Vice President of Marketing.
- Community Theatre of Greensboro—Students engaged in a semester long consulting project for a ‘Fill the Seats’ campaign. Student groups competed to see who could sell the most tickets for a production of Willy Wonka and the Chocolate Factory. The project also included the development of an integrated marketing communications plan to increase donations to CTG.
- Easter’s Promise Therapeutic Equine Center—Students presented results of their semester-long project to the director of Easter’s Promise, a therapeutic equine center. Their work included target and competitive research, a SWOT analysis, a creative brief, a website redesign including original photography and profiles of their horses, social media enhancement that tripled post engagement, a drone-assisted video of the farm, and event marketing.
- High Point Community Concert Association—Marketing students served as a marketing communications agency for the High Point Community Concert Association. Students presented their work, which included target and competitive research, a new slogan, promotional flyers, an HPU Campus Concierge campaign, website updates, and a video/commercial reveal to both the director of the High Point Theatre and a member of the Concert board.
As you can see, opportunities abound for hands-on experiential learning for our PSB marketing students!