The Phillips School of Business’s Marketing Minor teaches students from all majors to think strategically and to make smart business decisions that benefit not only companies and individuals, but also society at large. This minor will give a student five experientially rich courses in the life skills of listening, crafting messages that attract the desired audience, and strategizing to build a loyal following. In the foundation course, students learn marketing’s primary functions—consumer behavior, market research, advertising, and marketing strategy; then conclude the course with a unique four-week module of confidence-building professional Selling. They then choose three electives in specialized marketing topics and conclude with the capstone Marketing Management course that leads them toward the jobs they want.

Minor in Marketing
Minor in Marketing
Minor Requirements Credits
Total 20
Requirements for Minor in Marketing
Requirements for Minor in Marketing
Course Course Title Credits
MKT 2110 Principles of Marketing and Personal Selling 4
MKT 4400 Marketing Management 4*
Select three courses from the following list:
MKT 3180 Marketing Communications 4
MKT 3200 Consumer Behavior 4
MKT 3300 Marketing Research 4
MKT 3600 Sales in Dynamic Environments 4
MKT 3750, MKT 3850 International Marketing or Marketing in Spain 4**
MKT 4100 Social Media Marketing Strategy 4
MKT 2881/3881/4881 Special Topics 4
Course Descriptions
* MKT 4400 has prerequisites of MKT 2110 and two other MKT courses.
** MKT/GBS 3850 is part of the study abroad program.

Marketing Department Provides Unique and Valuable Experiences!

Students at High Point University who enroll in marketing classes are offered unique classroom experiences with hands-on marketing projects.  Examples abound, but one specific project was conducted in a Marketing Communications class, led by Dr. Cynthia Hanson, Associate Professor of Marketing.  Students took on High Point University’s Women’s Lacrosse camps as a client.  Students worked with the assistant Lacrosse coach to develop an integrated marketing communications campaign that included competitive research, a player focus group, a SWOT analysis, a positioning map, a creative brief, a slogan and logos, a target profile, player testimonial posters, and a video.  This comprehensive process provided real-world experience from concept through to implementation.

This was one of many marketing projects offered in marketing classes within the Phillips School of Business.  Other examples with area companies include:

  • Carson Dellosa Publishing–HPU students presented their semester-long marketing research project and recommendations to company executives.
  • Cheerwine–Students conducted secondary research, focus groups, a marketing communications audit, prepared recommendations, and presented to Cheerwine’s Vice President of Marketing.
  • Community Theatre of Greensboro—Students engaged in a semester long consulting project for a ‘Fill the Seats’ campaign. Student groups competed to see who could sell the most tickets for a production of Willy Wonka and the Chocolate Factory.  The project also included the development of an integrated marketing communications plan to increase donations to CTG.
  • Easter’s Promise Therapeutic Equine Center—Students presented results of their semester-long project to the director of Easter’s Promise, a therapeutic equine center. Their work included target and competitive research, a SWOT analysis, a creative brief, a website redesign including original photography and profiles of their horses, social media enhancement that tripled post engagement, a drone-assisted video of the farm, and event marketing.
  • High Point Community Concert Association—Marketing students served as a marketing communications agency for the High Point Community Concert Association. Students presented their work, which included target and competitive research, a new slogan, promotional flyers, an HPU Campus Concierge campaign, website updates, and a video/commercial reveal to both the director of the High Point Theatre and a member of the Concert board.

As you can see, opportunities abound for hands-on experiential learning for our PSB marketing students!