HPU Poll: NC Residents Say Valentine’s Day is Not a Stressful Holiday

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Poll data shows that chocolates and candy, followed by cards and romantic dinners, are the most popular Valentine’s Day gifts.


HIGH POINT, N.C., Feb. 12, 2020 – A recent High Point University Poll finds that most North Carolina residents view Valentine’s Day as a non-stressful holiday for a romantic relationship.

On average, participants reported an average score of 5.0 on a scale from zero (not at all stressful) to 10 (extremely stressful); translating to 31% reporting that Valentine’s Day causes no stress at all. The HPU Poll also finds a majority of poll participants (60%) feel Valentine’s Day has no influence on the closeness they feel to a romantic partner.

A 2019 HPU Poll asked North Carolinians similar questions with strikingly similar results. Participants last year also reported an average score of 5.1, and 30% reported that Valentine’s Day caused no stress at all.

“Although people may feel as if Valentine’s Day has no influence on the closeness they feel for their partner, taking the opportunity to celebrate your union can be good for your relationship,” says Dr. Sadie Leder Elder, HPU’s associate professor of psychology. “Relationships that are rewarding tend to be more satisfying and stable than those that are not. Taking any opportunity to appreciate the benefits afforded by your partner and relationship, such as love, understanding and support, can ultimately lead to more connection and intimacy.”

The HPU Poll also finds that 29% of all North Carolina residents have used an online dating site or app. That number hasn’t changed much from last year when the HPU Poll reported that 28% of North Carolina residents have tried online dating. A majority (53%) of poll participants do not personally know anyone who has been in a long term relationship with or married someone they met through an online dating site or app.

All adults – Valentine’s Day (January/February 2020)

Generally speaking, do you find that Valentine’s Day increases, decreases, or has no influence on the closeness you feel to a romantic partner?

Increases – 30%

Decreases – 3%

Has no influence – 60%

Don’t know/refused – 8%

(All adult North Carolina residents phone and online sample, surveyed Jan. 31 – Feb. 6, 2020, n = 1,100 and credibility interval of +/- 3.6%)

All adults – Valentine’s Day Stress (January/February 2020)

On a scale from 0 to 10, where 0 is not at all and 10 is extremely, please indicate how stressful the Valentine’s Day holiday is for a romantic relationship.

0 (not at all) – 31%

1 – 6%

2 – 6%

3 – 5%

4 – 5%

5 – (moderately) 11%

6 – 7%

7 – 7%

8 – 7%

9 – 3%

10 (extremely) – 6%

Don’t know/refuse – 8%

*Average rating of stress for participants on a scale from 0-10 was 5.03

(All adult North Carolina residents phone and online sample, surveyed Jan. 31 – Feb. 6, 2020, n = 1,100 and credibility interval of +/- 3.6%)

All adults – Valentine’s Day Gifts (January/February 2020)

What types of gifts do you typically give for Valentine’s Day?

*Respondents were able to select more than one response. Percentages reflect proportions of all responses.

Chocolates/Candy – 19%

Cards – 17%

Romantic Dinner – 16%

Flowers – 14%

Stuffed Animals – 7%

Jewelry – 6%

Perfume/Cologne – 4%

Others – 4%

None – 10%

Don’t Know/Refuse – 2%

(All adult North Carolina residents phone and online sample, surveyed Jan. 31 – Feb. 6, 2020, n = 1,100 and credibility interval of +/- 3.6%)

All adults – Online Dating Use (January/February 2020)

Have you ever used an online dating site or app?                                     

Yes – 29%

No – 70%

Don’t know/refuse – 1%

(All adult North Carolina residents phone and online sample, surveyed Jan. 31 – Feb. 6, 2020, n = 1,100 and credibility interval of +/- 3.6%)

All adults – Online Dating – long term relationship (January/February 2020)

Do you personally know anyone who has been in a long term relationship with or married someone they met through an online dating site or app?

Yes – 42%

No – 53%

Don’t know/refuse – 5%

(All adult North Carolina residents phone and online sample, surveyed Jan. 31 – Feb. 6, 2020, n = 1,100 and credibility interval of +/- 3.6%)

The most recent HPU Poll was fielded by live interviewers at the High Point University Survey Research Center calling on January 31 through February 6, 2020 and an online survey fielded at the same time. The responses from a sample of all North Carolina counties came from 1100 adults interviewed online (808 respondents) as well as landline or cellular telephones (292 respondents). The Survey Research Center contracted with Dynata, formerly Research Now SSI: https://www.dynata.com/ to acquire these samples, and fielded the online survey using its Qualtrics platform. This is a combined sample of live phone interviews and online interviews. The online sampling is from a panel of respondents, so their participation does not adhere to usual assumptions associated with random selection. Therefore, it is not appropriate to assign a classical margin of sampling error for the results. In this case, the SRC provides a credibility interval of plus or minus 3.6 percentage points to account for a traditional 95% confidence interval for the estimates (plus or minus 3 percentage points) and a design effect of 1.2 (based on the weighting). The data is weighted toward population estimates for age, gender, race/ethnicity, and education level based on U.S. Census numbers for North Carolina. Factors such as question wording and other methodological choices in conducting survey research can introduce additional error into the findings of opinion polls. Details from this survey are available at http://www.highpoint.edu/src/files/2020/02/69memoA.pdf.

Further results and methodological details from the most recent survey and past studies can be found at the Survey Research Center website at http://www.highpoint.edu/src/. The materials online include past press releases as well as memos summarizing the findings (including approval ratings) for each poll since 2010.

The HPU Poll reports methodological details in accordance with the standards set out by AAPOR’s Transparency Initiative, and the HPU Survey Research Center is a Charter Member of the Initiative. For more information, see http://transparency.aapor.org/index.php/transparency.

You can follow the HPU Poll on Twitter at https://twitter.com/HPUSurveyCenter.

Dr. Martin Kifer, chair and associate professor of political science, serves as the director of the HPU Poll and Brian McDonald is the associate director of the HPU Poll.

 

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