The Media Production and Entrepreneurship major is geared toward developing the media producers of the future.
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Faculty and Staff
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Chair, Assistant Professor Media Production and Entrepreneurship
Associate Professor of Media Production and Entrepreneurship and Director of MA Program in Strategic Communication
Broadcaster in Residence; Associate Professor of Media Production and Entrepreneurship
Assistant Professor of Media Production and Entrepreneurship

Mission Statement

Students learn media content creation from both the creative and the business sides of the equation. We teach strategic client-based media production, from creation through distribution. From budgeting to shooting. From pitching to producing. From storytelling to story-selling. Students will learn media production methods to address the evolving digital landscape anticipating and taking advantage of new technologies and media as they arise.

What’s this major about?

The Media Production and Entrepreneurship major is geared toward developing the media producers of the future. The fast-paced, ever- evolving media environment of today has resulted in a transformation of the traditional models of television, journalism, and entertainment. Media today is more accessible and flexible.

Media producers of the future will be asked to find innovative approaches to reach diverse, segmented audiences through multiple channels. While many communication programs focus on film, entertainment, or journalism, much of the media created in the real world is client-based. Companies, organizations, and individuals are actively engaged in creating media oriented toward customer engagement, social media, public relations, and advertising. Students in the MPE major will learn how to use the storytelling techniques commonly used in entertainment and broadcast industries to create exciting and informative media that communicates effectively.

MPE courses cover all aspects of media production including video production, cinematography, editing, motion graphics, and multi-camera production. This foundation in media production results in a technical and aesthetic understanding of how to organize and execute multiple forms of video media projects.

What makes the MPE major at HPU unique is that we integrate additional courses that prepare students to be successful working in the media industry. Students take courses in strategic message development that help them integrate effective messaging methods into all their media projects.

Goals

  • Foster an entrepreneurial approach to media creation oriented toward developing imaginative solutions to communication challenges
  • Integrate strategic messaging concepts from Advertising and Public Relations into innovative approaches to media creation
  • Provide students with a basic understanding of how to turn innovative ideas into a feasible business plan

Course Requirements 2021/2022
Bachelor of Arts in Media Production and Entrepreneurship
Minor in Media Production and Entrepreneurship
Bachelor of Arts in Media Production and Entrepreneurship
Degree Requirements Credits
Major Requirements 56
University Core Requirements 50
Electives 22
Total 128
Minor in Media Production and Entrepreneurship
Minor Requirements Credits
Core Required Courses 13
Required Electives 8
Total 21
Requirements for B.A. in Media Production and Entrepreneurship
Requirements for Minor in Media Production and Entrepreneurship
Requirements for B.A. in Media Production and Entrepreneurship
Course Course Title Credits
COM 1110 Human Communication 4
COM 1450 Media Law and Literacy 2
COM 2001 Techniques in Media Production 4
MPE 1361 Digital Imaging 1
MPE 2011 Multi-Camera Production 4
MPE 2012 Real-Time Graphics Lab 1
MPE/GDS 3361 Motion Graphics 4
MPE 3500 Production Planning and Finance 4
MPE 3551 Program Production for Organizations 4
MPE 4451 Senior Production Experience 4
MPE 4500 Media Entrepreneurship 4
POP 2231 Writing for Media Production 4
POP 3311 Narrative Production 4
STC 2225 Foundations of Strategic Communication 4
Select 6 credits from the following list of courses:
MPE 2221 Audio Production 4
MPE 2261 Podcasting Workshop 2
MPE 2262 Video Practicum 2
MPE 2881/3881/4881 Special Topics 1-4
MPE 3001 Post-Production Workshop 2
MPE 3002 Cinematography and Lighting Workshop 2
MPE 3003 Directing Workshop 2
MPE 3010 Drone Pilot Certification 4
MPE 3011 Drone Production Workshop 2
MPE 4361 Motion Graphics II 4
MPE 4811 Internship (recommended for summer) 2
POP 3007 Audio for Visual Media 2
Non-Production Electives - Select 2 credits from the following list of courses:
STC 2260 Agency Practicum 2
STC 3305 Message Development for Government and Public Affairs 2
STC 3325 Message Development for Advertising 2
Course Descriptions
Requirements for Minor in Media Production and Entrepreneurship
Course Course Title Credits
COM 2001 Techniques in Media Production 4
MPE 2011 Multi-Camera Production 4
MPE 2012 Real-Time Graphics Lab 1
MPE 4500 Media Entrepreneurship 4
Electives (4 credits)

Choose four credits from the following workshops:
MPE 3001 Post-Production Workshop 2
MPE 3002 Cinematography and Lighting 4
MPE 3003 Directing Workshop 2
POP 3007 Audio for Visual Media 2
Choose any four-credit MPE Course (4 credits)

Course Descriptions
Career Opportunities
MPE majors learn in a “state of the art” 2,000 square foot studio comparable to network broadcast facilities. Students learn on-location field production using professional HD and 4K camera equipment. This type of “hands-on” experience prepares MPE students for any production-related career path they pursue.

Media Production & Entrepreneurship (MPE) majors will learn the video/audio production skills needed to create narrative, informational, and entertainment content within an entrepreneurial perspective that challenges them to create innovative media content, integrate strategic decision making into their media creation, and explore business opportunities that may arise from these new approaches.

The MPE major prepares students for a wide variety of roles within the media industry:
Student Outcomes

  READ MORE INTERNSHIP PROFILES Name: Meredith Haddock Hometown: Davidson, North Carolina Year: Class of 2022 Major: Media production entrepreneurship with a minor in sales Internship: Haddock joins Walt Disney World Company for the Disney College Program in Orlando, Florida where she works in the Magic Kingdom. How HPU helped you get there: “High Point…

Leah Hershberger
Walt Disney

  With another Commencement behind us, High Point University graduates will be commencing prestigious career paths around the world at Fortune 500 companies, international service programs, public school systems, top-tier law, medical and graduate school programs, and many other esteemed organizations thanks to their journey at HPU. Here’s a glimpse of one extraordinary senior from…

Natalie Geriot
QVC

Name: Natalie Geriot Hometown: Philadelphia, Pennsylvania Year: Class of 2022 Major: Double major in media production and entrepreneurship, and graphic design Internship: Geriot joins the QVC Network as a broadcast intern. QVC is one of the highest-grossing television networks in the world, broadcasting items to purchase. Geriot’s role is to assist with the lighting on set…

Dylan Linn
Gastonia Honey Hunters

With another Commencement behind us, High Point University graduates will be commencing prestigious career paths around the world at Fortune 500 companies, international service programs, public school systems, top-tier law, medical and graduate school programs, and many other esteemed organizations thanks to their journey at HPU. Here’s a glimpse of one extraordinary senior from the…

Dylan Linn
WGHP FOX8

Name: Dylan Linn Hometown: Fort Mill, South Carolina Year: Class of 2021 Major: Media production and entrepreneurship Internship: Linn has been interning with WGHP FOX8 in High Point as a studio technician. He has operated various studio and production equipment such as camera, teleprompter, light board and audio board. He also has worked with the studio…

Nicholas Masalleras
River Oaks Community Church

Name: Nicholas Masalleras Hometown: Clemmons, North Carolina Year: Class of 2023 Major: Media production and entrepreneurship with minors in business administration and marketing Internship: Masalleras joined River Oaks Community Church as a digital media production intern during an unprecedented time. Due to COVID-19, the 1,000+ member congregation at River Oaks Community Church was unable to…

Kacey Ruben
Prince William County Public Schools

With another successful Commencement behind us, High Point University graduates are commencing prestigious career paths around the world at Fortune 500 companies, international service programs, public school systems, top-tier law, medical and graduate school programs, and many other esteemed organizations thanks to their journey at HPU. Here’s a glimpse of one extraordinary senior from the…

With another successful Commencement behind us, recent High Point University graduates are kicking off prestigious career paths around the world at Fortune 500 companies, international service programs, public school systems, top-tier law, medical and graduate school programs, and many other esteemed organizations thanks to their journey at HPU. Here’s a glimpse of one extraordinary senior…

Study Abroad
At High Point University, our emphasis on global perspectives is designed to provide students with opportunities to enhance their international awareness and to develop their cross-cultural communication skills. Study abroad is strongly encouraged as a part of this emphasis on global studies. With a variety of extraordinary options at some of the most prestigious universities in the world, students at High Point University are encouraged to study abroad as early as the summer after their freshman year. Employers are looking for more than just a degree; they want well-rounded individuals who have familiarity with diverse cultures, special skills, and knowledge of the world around them.
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