Athletics

Brand Colors

Our brand colors reflect the essence of High Point University Athletics and convey a sense of pride, tradition, and innovation. Please use the following colors consistently in all branding materials:

Typography

Our chosen fonts reflect a modern and professional image while maintaining readability in various applications. The primary and secondary fonts for High Point University Athletics are as follows:

Uniforms

Following brand guidelines for athletic uniforms is crucial for maintaining a consistent and professional identity for various teams representing High Point University.

Uniforms are the only exception to not using the full High Point University name.

Uniforms may display the words “High Point” only.

TEAM RECOGNITION:

Consistent use of logos, colors, and typography ensures instant recognition of the team or organization. This recognition is vital for building a strong fan base and establishing a lasting brand presence.

UNIFIED IMAGE:

A cohesive and well-defined brand image portrays professionalism. Uniformity in design elements communicates a sense of organization and discipline, enhancing the team’s reputation and both on and off the field.

FAN LOYALTY:

Fans identify with the team’s colors, logos, and overall visual identity. By maintaining brand consistency in uniforms, teams can strengthen their connection with fans, fostering loyalty and support.

Both the men’s and women’s basketball teams at HPU are wearing new uniforms designed by award-winning designer Alexander Julian.
The “Pantherstooth” design takes the classic houndstooth pattern, and enlarge it in scale, to where it becomes a uniquely identifiable (and cool!).

Promotional Apparel

The importance of following brand guidelines for athletic promotional apparel lies in its ability to amplify the team’s brand identity, enhance marketing effectiveness, foster fan engagement, and contribute to a professional and cohesive representation across various promotional channels.

All High Point University promotional items should be produced by an Affinity licensed vendor.

Cannot have the panther head logo displayed without the words High Point University either above or below it
Cannot have the HPU logo displayed without the words High Point University either above or below it
Cannot have the words “High Point” without University. Must always say “High Point University”

Marketing and Promotion

Our marketing and promotion strategies are carefully crafted to embody the spirit of Panther pride, engaging fans and fostering a sense of belonging. This section of the brand standards guide provides a comprehensive overview of our approach to athletics marking and promotion.

BRAND MESSAGING:

At High Point University Athletics, our brand messaging is a powerful reflection of our commitment to inspiring excellence. Through strategic messaging, we aim to create emotional connections with our diverse fan based and instill and sense of pride in being part of the HPU family.

VISUAL ELEMENTS:

The High Point University logo should always be the most prominent element. In
all marketing and promotional materials such as brochures, posters, banner and advertisements, use the approved brand colors, fonts and logos. Consistency in branding across all media channels is essential for a strong and memorable identity.

DIGITAL ENGAGEMENT:

In the age of digital connectivity, our social media and online platforms serve as vital channels for fan interaction. We encourage dynamic and interactive content that not only keeps fans informed but also invites them into the vibrant world of HPU Athletics. All social media profile pictures and bios should have the words High Point University included.

TARGET AUDIENCE:

Understanding our diverse fan base is at the core of our marketing strategy. Whether engaging with students, alumni, or the local community, we tailor our messages to resonate with each demographic.

SPONSORSHIP INTEGRATION:

Our strategic partnerships with sponsors are seamlessly integrated into our marketing efforts. We emphasize collaborations that align with our values and enhance overall fan experience. Athletic sponsors are an example of co-branding (see page 25 of the Brand Guidelines).