Primary Brand | Office of Communications

The Primary High Point University Legacy and Innovation Wordmarks are the acceptable standalone marks.

Here are some of the benefits of having a clear branding hierarchy:

It helps to create a consistent brand identity across all of the university’s entities.
It helps to avoid confusion among consumers.
It helps to protect the university’s reputation.
It helps to attract and retain students, faculty, and staff.

By having a clear branding hierarchy, High Point University can ensure that all of its entities are working together to create a positive brand image for the university.

Legacy Wordmark:

Innovation Wordmark:

Approved Wordmarks, Logos, Artwork and Verbiage

While many universities are recognized by their mascot, High Point University is recognized by its name. There is only one High Point University. But there are hundreds of organizations with the mascot, Panthers. This means that consistency with usage and presentation of our name is critical.

The following rules must be followed when using High Point University Wordmarks:

The words, “High Point University” should always be the most prominent visual.
“High Point University” should appear on all forms of communication and merchandise.
Always use the full name of “High Point University.”
Never use “High Point” without “University” to avoid confusion with the city of High Point.
Never use the HPU logo without including the full name, “High Point University.”
“The Premier Life Skills University” tagline must be used on all communications except promotional products and limited community correspondence.

The High Point University wordmark or name cannot be adjusted or used in new logo/ wordmark iterations.

Legacy Wordmark

Primary Logo

All internal and external university communication must display the name High Point University as the leading image without exception.

This requirement can be met through the use of one-line or two-line legacy wordmarks. The legacy wordmark font is Centaur.

The featured one-line or two-line legacy wordmark must fit the minimum size requirements listed in this guide and be surrounded by appropriate white space. These logos may only be used in the primary brand colors also listed in this guide. Additionally, the legacy wordmark must also always display the “The Premier Life Skills University” tagline as shown.

Legacy Wordmark Example:

Innovation Wordmark

Primary Logo

The logo is a modern take on the Legacy Wordmark. Originally created for the High Point University Magazine, it has grown in popularity due to its innovative bold style. This logo is most commonly used on posters, billboards, and the magazine. There are both one line and two line options and this logo can be used in any color. The Innovation Wordmark font is Gotham Bold.

Innovation Wordmark Example:

Legacy Wordmark Use

Innovation Wordmark Use

HPU Bold Example:

HPU Seal Example:

Panther Head Example:

Innovation Panther Head Wordmark Examples

Iconic University Assets

Roberts Hall Wordmark

Formal Permission Required

The use of the Roberts Hall Wordmark is strictly prohibited and should only be used with permission from the Office of Communications. Items using the Roberts Hall Wordmark should be of high quality and may or may not feature embossing or engraving. The Roberts Hall logo should neither be modified nor altered in any way and should always be displayed in the ways outlined in this guide. There are no exceptions.

University Tree Seal

Formal Permission Required

Similarly to the Academic Seal, the University Tree Seal is one of our most esteemed High Point University iconic assets. The Tree Seal is reserved for more prestigious purposes and may only be used with consent from the Office of Communications. Modifications to this image are not allowed and must meet a minimum size requirement of 1.5 inches.

The University Tree Seal may display one of the approved taglines below:

The Premier Life Skills University (or)
Choose To Be Extraordinary! (Can also read “Choose to be Extraordinary!”)

Patches

Formal Permission Required

Patches may only be used on physical white coats.

Academic Seal

Formal Permission Required

The academic seal embodies the prestigious High Point University legacy. Its use is rare and strictly permitted with direct approval. Items using the academic seal should be of high quality and may or may not feature embossing or engraving. The seal should neither be modified nor altered in any way and should always be displayed in the ways outlined in this guide. There are no exceptions. The Academic Seal is only used for diplomas or at the discretion of the Office of the President.

Inactive Logos

Restricted

Proprietary Language

Primary Brand

In addition to logos, High Point University has protected language that can be used as a part of our branding and recognition strategy. This verbiage should include the appropriate trademark or service mark identifier, with the exception of “High Point University” on printed marketing materials. The following taglines and language are protected:

THE PREMIER LIFE SKILLS UNIVERSITY®
HIGH POINT UNIVERSITY®
CHOOSE TO BE EXTRAORDINARY!®
PREPARING STUDENTS FOR THE WORLD AS IT IS GOING TO BE.®
PREPARING HEALTHCARE PROFESSIONALS FOR THE WORLD AS IT IS GOING TO BE.®
PREPARING LAWYERS FOR THE WORLD AS IT IS GOING TO BE.
THE FUTURE OF PHARMACY.® YOUR FUTURE IN PHARMACY.®
AT HIGH POINT UNIVERSITY, EVERY STUDENT RECEIVES AN EXTRAORDINARY EDUCATION IN AN INSPIRING ENVIRONMENT WITH CARING PEOPLE.®
HIGH POINT UNIVERSITY PANTHERS PLANTING SEEDS OF GREATNESS
A GOD, FAMILY AND COUNTRY SCHOOL

These statements can also be used in upper and lowercase.