Sub-Brands
Schools
The schools within High Point University are considered sub-brands. They are each unique and offer different programs, but they all fall under the umbrella of High Point University. Sub-brands may not create their own unique logos.
Here is an example of how this works in practice. The Earl N. Phillips School of Business is a sub-brand of High Point University. It is a unique school with its own curriculum and faculty, but it is still part of the university. The Phillips School of Business uses the High Point University logo and branding materials, and it works to uphold the university’s values.
School Name Treatments
It is critical to note that sub brands may not create their own custom logos. All logos are approved by the Office of Communications.
Below are approved examples of treatments using the one-line or two-line innovation wordmark. These logos may be reversed in the university primary brand colors located within this guide.
Additional Logos and Icons
The creation of new logos or icons is restricted and always under discretion of the Office of Communications. All departments and initiatives must strictly follow the rules listed within this style guide. However, there are limited locations on campus that host community events and do have a unique logo with less stringent university restrictions. These locations include:
- Culp Planetarium
- Caine Conservatory
- Nido and Mariana Qubein Arena and Conference Center • Jana & Ken Kahn Hotel
- ProBono Clinic
- HPU Gardens
Notes:
- Schools may also choose to use the Legacy Wordmark
- The Sub-Brand, Kenneth F. Kahn School of Law should always use the Legacy Wordmark.