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Brand Protection/Licensing:

High Point University’s licensing program ensures that our brand identity is properly represented on products and services marketed to both the University community and the public. The licensing program is responsible for determining if a product and/or design are consistent with the goals and image of High Point University. The program also ensures the quality, content, production, and distribution of products meet High Point University’s standards. High Point University contracts with Affinity Licensing to help coordinate its licensing program.

Find a Licensed Vendor

Any item that uses a University trademark, whether for commercial or non-commercial purposes, must be purchased through an officially licensed vendor.

To search for a licensed vendor, visit Under Find Licensed Products, click Start Your Search. From there, type High Point University under Organization and enter the product type under Search Product Category. A list of licensed vendors for that product will appear.

Become a Licensed Vendor

To become a licensed vendor, first register on the Affinity portal. Once approved, an invitation will be sent to set up a login and password. Vendors may then apply for a license. There is an annual fee of $100 and royalty fees if products are sold. There are no royalty fees for giveaways and internal usage, see below for details.

For additional information, visit the  Affinity Licensing website, or contact:

Brian Eubank
Director of University Partnerships
Affinity Licensing
(336) 582-0112


Types of Licenses

Retail License

This is the most frequently requested license, which allows for the production of emblematic merchandise, which will be sold by the licensee to retail establishments. This license is issued by Affinity. Sample products are reviewed by Affinity for quality and safety standards prior to submission to the University for final approval. The University has established a standard royalty rate of 10% that is included in the wholesale prices charged by licensees. High Point University and Affinity reserve the right to adjust this program and the respective fees as market trends permit.

Internal Usage License

A company looking to provide emblematic products for internal use by the University may be considered for this license. The company will still need to apply with Affinity and follow all policies set forth by High Point University and Affinity, including artwork submission and approval; however, the standard royalty percentages and fees may not apply. A holder of this license is not allowed to sell any products to any party with the exception of High Point University.

High Point University licensees are encouraged, within the stated guidelines, to be creative in the application of High Point University trademarks. All designs are subject to approval by Affinity and High Point University prior to production.

Licensing FAQs