The B.A. in Social Media and Digital Communication
The major gives students the skills businesses and entrepreneurs need to communicate on digital platforms. Courses build expertise in written communication, video production and graphic design, and students create campaigns that persuade audiences and build brands.
The degree totals 128 credits, with 59 in the major.
Social Media Courses
- Fundamentals of Social Media (SME 1125)
- Social Media and Analytics (SME 4345)
- Applied Social Media (SME 4725)
- Social Media Marketing Strategy (MKT 4100)
- Agency Practicum (STC 2260)
- Senior Seminar (SME 4800)
Writing and Visual Courses
- Media Writing (COM 1420)
- Copy Editing (JOU 3323)
- Infographics and Data Visualization (JOU 2201)
- Digital Art and Design (ART 1150)
- The Camera Eye: Understanding Photography and Visual Language (ART 1021)
- Podcasting Workshop (MPE 2261)
- Advertising and Consumer Culture (COM 3414)
- Communication Law and Ethics (COM 3390)
Students also choose a production or design course, such as Art and Design for the Web or Multicamera Production, and a message development course in public relations, advertising, health or government.
All majors also take COM 1110 Human Communication and COM 1120 Introduction to Media Creation. The major totals 59 credits within the 128 needed to graduate.
See the full course requirements and the undergraduate bulletin course descriptions.
How Social Media Courses Prepared Graduates
Graduates point to the classes and mentors that carried into their careers.
Olivia Krumpe
Social Media Coordinator, Monumental Sports & Entertainment
“HPU’s curriculum in the Nido Qubein School of Communication helped me get where I am now because I was able to take courses that taught the broad knowledge and skills that could be applied to any industry while also providing opportunities to tailor projects or take specific classes that pertained specifically to what I wanted to do.”
Kendall Krasinski
Social Media Coordinator, 1822 Denim
“My classes have prepared me for my field and my future career.”
Kelly Lindner
Social Media Intern, Draper James
“Professor Melody Emerson, Instructor of Strategic Communication, was my most impactful mentor at HPU.”
Practice Without Risk, Then Real Accounts
Students first manage a company’s social media inside state-of-the-art simulations, where they can try new ideas without harming a brand. Once they understand social media management, they build and manage real accounts.
The Social Media Capstone
In the capstone, every student launches a podcast and develops a brand from the ground up.
Equipment for Student Projects
Students can check out more than 40 cell phone video kits, including gimbals, and podcasting kits for class and agency work.
Beyond the Classroom
- HYPE, the student-run agency
- The annual crisis communication simulation
- School of Communication social media takeovers
- Trips, guest speakers and portfolio reviews
The Princeton Review gives High Point University a 95 out of 99 rating for professor accessibility, based on its student surveys.
The B.A. in Social Media and Digital Communication requires 59 credits in the major within the 128 credits needed to graduate.
Courses cover social media analytics and strategy, media writing, copy editing, data visualization, digital art and design, photography and podcasting.
Yes. Students first manage a company’s social media inside simulations, then build and manage real accounts once they understand social media management.
In the capstone, every student launches a podcast and develops a brand from the ground up.
Explore Social Media and Digital Communication at High Point University
See how HPU social media and digital communication ranks and where its graduates go next.
Accreditation & Awards Careers & Student Organizations
Questions about the program? Email Professor John Mims at [email protected].