The Social Media & Digital Communication major was created to give our graduates the skills that they need to be successful in this quickly-evolving field. As social media has grown from a curiosity to a powerful way to communicate, businesses and entrepreneurs value the skills needed to leverage the power of digital communication. The courses within the major build expertise in written communication, video production, and graphic design—all invaluable skills in the digital age. In addition, our graduates will have experience in creating far reaching campaigns that will persuade and build brands.
| Degree Requirements | Credits |
|---|---|
| Major Requirements | 59 |
| University Core Requirements | 36-44 |
| Electives | 25-33 |
| Total | 128 |
| Course | Course Title | Credits |
|---|---|---|
| COM 1110 | Human Communication | 4 |
| COM 1120 | Introduction to Media Creation | 4 |
| COM 1420 | Media Writing | 4 |
| COM 3390 | Communication Law and Ethics | 4 |
| COM 3414 | Advertising and Consumer Culture | 4 |
| JOU 2201 | Infographics and Data Visualization | 2 |
| JOU 3323 | Copy Editing | 4 |
| SME 1125 | Fundamentals of Social Media | 4 |
| SME 4345 | Social Media and Analytics | 4 |
| SME 4725 | Applied Social Media | 4 |
| SME 4800 | Senior Seminar | 1 |
| STC 2260 | Agency Practicum | 2 |
| Other Required Courses: | ||
| ART 1021 | The Camera Eye: Understanding Photography and Visual Language | 4 |
| ART 1150 | Digital Art and Design | 4 |
| MKT 4100 | Social Media Marketing Strategy | 4 |
| Select one course from the following list: | ||
| GDS 3550 | Art and Design for the Web | 4 |
| MPE 2011 | Multicamera Production | 4 |
| MPE 2221 | Audio Production | 4 |
| MPE 3010 | Drone Pilot Certification | 4 |
| MPE 3361 | Motion Graphics | 4 |
| STC 3305 | Message Development in Government and Public Affairs | 4 |
| STC 3315 | Message Development in Public Relations | 4 |
| STC 3335 | Message Development in Health Communication | 4 |
| STC 3375 | Message Development in Advertising | 4 |
| STC 3480 | International Strategic Communication | 4 |
| Course Descriptions | ||
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Malia Agostinelli; Class of 2026 Hometown: Hickory, North Carolina Major: English and Journalism Internship…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Cam Christie; Class of 2025 Hometown: Nantucket, Massachusetts Major: Sports Media; minor in Media Production…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Alex Connors; Class of 2027 Hometown: Asheboro, North Carolina Major: Sport Management; minor in Spanish…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Samantha LaSalla; Class of 2027 Hometown: Garden City, New York Major: Event Management; minor in…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Brian Hanway; Class of 2026 Hometown: Newtown Square, Pennsylvania Major: Sport Management; minor in Sports…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Evan Brown, Class of 2025 Hometown: Dallas, Texas Major: Pop Culture and Media Production…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Ethan Parker, Class of 2025 Hometown: Concord, North Carolina Major: Media Communications, minor in…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Maxwell Rattet, Class of 2025 Hometown: Baltimore, Maryland Major: Sports Management; minor in Sales…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Faith Wolpert, Class of 2025 Hometown: Hampton Falls, New Hampshire Major: Sports Media; Social…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Kelly Lindner, Class of 2027 Hometown: Madison, New Jersey Major: Social Media and Marketing; minor…
