The SME major was created to give our graduates the skills that they need to be successful in this quickly-evolving field. As social media has grown from a curiosity to a powerful way to communicate, businesses and entrepreneurs value the skills needed to leverage the power of digital communication. The courses within the major build expertise in written communication, video production, and graphic design—all invaluable skills in the digital age. In addition, our graduates will have experience in creating far reaching campaigns that will persuade and build brands.

What can I do with this major?

Armed with the skills learned in the social media and digital communication major, our students can:

• Become a social media influencer and develop engaging content
• Work in a company as the social media manager
• Lead the social media team in an advertising or PR agency
• Manage the online reputation for a non-profit
• Work in political campaigns to communicate policy online

The Curriculum

Required Courses – 54 credit hours:

• Human Communication (4)
• Media Law & Literacy (2)
• Media Law & Ethics (2)
• Techniques in Media Production (4)
• Advertising and Consumer Culture (4)
• Infographics & Data Visualization (2)
• Podcast Workshop (2)
• Foundations in Strategic Communication (4)
• Agency Practicum (2)
• Copy Editing (4)
• Applied Social Media (4)
• Social Media Communication & Analytics (4)
• Digital Art and Design (4)
• Digital Photography (4)
• Digital Writing for Social Action (4)
• Social Media Marketing (4)

Production Elective – 4 credit hours

• Art and Design for the Web (4)
• Multicamera Production (4)
• Audio Production (4)
• Drone Pilot Certification (4)
• Motion Graphics (4)
• Web Development I (4)
• Introduction to Programming for Data Analytics

Other Requirements: 200 hours of verified work in social media communication