The Social Media & Digital Communication major was created to give our graduates the skills that they need to be successful in this quickly-evolving field.
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Assistant Professor of the Practice of Strategic Communication
Director of Communication Fellows, Assistant Professor of Strategic Communication
Assistant Professor of Strategic Communication

The Social Media & Digital Communication major was created to give our graduates the skills that they need to be successful in this quickly-evolving field. As social media has grown from a curiosity to a powerful way to communicate, businesses and entrepreneurs value the skills needed to leverage the power of digital communication. The courses within the major build expertise in written communication, video production, and graphic design—all invaluable skills in the digital age. In addition, our graduates will have experience in creating far reaching campaigns that will persuade and build brands.

Course Requirements 2022/2023
Bachelor of Arts in Social Media & Digital Communication
Bachelor of Arts in Social Media & Digital Communication
Degree Requirements Credits
Major Requirements 59
University Core Requirements 50
Electives 20
Total 128
Requirements for B.A. in Social Media & Digital Communication
Requirements for B.A. in Social Media & Digital Communication
Course Course Title Credits
COM 1110 Human Communication 4
COM 1450 Media Law and Literacy 2
COM 3450 Media Law and Ethics 2
COM 2001 Techniques in Media Production 4
JOU 2201 Infographics 2
JOU 3323 Copy Editing 4
MPE 2261 Podcasting Workshop 2
POP 3414 Advertising and Consumer Culture 4
SME 4345 Social Media and Analytics 4
SME 4545 Applied Social Media 4
SME 4800 Senior Seminar 1
STC 2225 Foundations of Strategic Communication 4
STC 2260 Agency Practicum 2
Other Required Courses:
ART 2050 Digital Art and Design 4
ART 3680 Digital Photography 4
ENG 2140 Digital Writing for Social Action 4
MKT 4100 Social Media Marketing 4
Select one course from the following list:
GDS 3540 Interactive Environments 4
MPE 2011 Multicamera Production 4
MPE 2221 Audio Production 4
MPE 3010 Drone Pilot Certification 4
MPE/GDS 3361 Motion Graphics 4
CSC 1210 Web Development 4
CSC 1610 Introduction to Programming for Data Analytics 4
Course Descriptions
200 Hours of Certified Client Work

Students enrolled in the Social Media and Digital Communication major will be required to work with an organization to provide 200 hours of social media management.
Career Opportunities
Armed with the skills learned in the social media and digital communication major, our students can:
Student Outcomes

  Name: Megan Hovey Hometown: Canandaigua, New York Year: Class of 2024 Major: Sports media with a minor in social media marketing Internship: Over the summer, Hovey worked with Slate Teams as a marketing intern. She captured and cataloged hundreds of social media content for sports organizations, as well as designed new email marketing templates to…

Name: Erin Valashinas Hometown: Derry, New Hampshire Year: Class of 2023 Major: Strategic communication with a minor in event management Internship: Over the summer, Valashinas worked as a lifestyle public relations intern for Hunter PR on the 68th floor of the One World Trade Center in New York, New York. In her role, she worked…

Christina Sparanese
Medical Solutions

HPU graduates are leading prestigious career paths around the world at Fortune 500 companies, international service programs, public school systems, top-tier law, medical and graduate school programs, and many other esteemed organizations thanks to their journey at HPU. Here’s a glimpse of one extraordinary graduate from the Class of 2022: Name: Christina Sparanese Hometown: Sarasota, Florida…

Name: Wendell Epps Hometown: Fairfax, Virginia Year: Class of 2023 Major: Sports media Internship: Over the summer, Epps joined WXII 12 News at the sports desk in Winston-Salem, North Carolina. In his role, he covered local sporting events and compiles feature packages while learning more about television news production. Epps also attended weekly sessions with…

Name: Ries Allyn Hometown: Stamford, Connecticut Year: Class of 2023 Major: Journalism with a minor in media production and entrepreneurship Internship: Allyn has a seven-month news gathering operations internship with ABC News in New York, New York, rotating between the departments of news acquisition, live streaming, logistics and field engineering. In her role, she assists…

Name: Harris Eisenberg Hometown: Old Bethpage, New York Year: Class of 2022 Major: Sports media with a minor in sport management Internship: Over the summer, Eisenberg was a broadcasting intern in St. Petersburg, Florida, where he served as a production assistant for all Tampa Bay Rays radio broadcasts. In his role, he recorded pregame and…

Natalie Geriot

HPU graduates are leading prestigious career paths around the world at Fortune 500 companies, international service programs, public school systems, top-tier law, medical and graduate school programs, and many other esteemed organizations thanks to their journey at HPU. Here’s a glimpse of one extraordinary graduate from the Class of 2022: Name: Natalie Geriot Hometown: Philadelphia,…

André Evans
Lydonia Technologies

HPU graduates are leading prestigious career paths around the world at Fortune 500 companies, international service programs, public school systems, top-tier law, medical and graduate school programs, and many other esteemed organizations thanks to their journey at HPU. Here’s a glimpse of one extraordinary graduate from the Class of 2022: Name: André Evans Hometown: Duxbury, Massachusetts…

Name: Olivia Rugg Hometown: Old Lyme, Connecticut Year: Class of 2023 Major: Popular culture and media production with a minor in creative writing Internship: Rugg joined Bold Films as a development intern over the summer. She read scripts considered for production and wrote a three to four page coverage for each piece to summarize and…

Alaina Hays
Philanthropy Roundtable

HPU graduates are leading prestigious career paths around the world at Fortune 500 companies, international service programs, public school systems, top-tier law, medical and graduate school programs, and many other esteemed organizations thanks to their journey at HPU. Here’s a glimpse of one extraordinary graduate from the Class of 2022: Name: Alaina Hays Hometown: Frederick, Maryland…

Study Abroad
At High Point University, our emphasis on global perspectives is designed to provide students with opportunities to enhance their international awareness and to develop their cross-cultural communication skills. Study abroad is strongly encouraged as a part of this emphasis on global studies. With a variety of extraordinary options at some of the most prestigious universities in the world, students at High Point University are encouraged to study abroad as early as the summer after their freshman year. Employers are looking for more than just a degree; they want well-rounded individuals who have familiarity with diverse cultures, special skills, and knowledge of the world around them.
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