The Social Media & Digital Communication major was created to give our graduates the skills that they need to be successful in this quickly-evolving field.
Contact the Office of Admissions
Contact the Office of Admissions
One University Parkway High Point, NC 27268
Faculty and Staff
Faculty and Staff
Assistant Professor of the Practice of Strategic Communication
Director of Communication Fellows, Associate Professor of Strategic Communication
Assistant Professor of Strategic Communication
The Social Media & Digital Communication major was created to give our graduates the skills that they need to be successful in this quickly-evolving field. As social media has grown from a curiosity to a powerful way to communicate, businesses and entrepreneurs value the skills needed to leverage the power of digital communication. The courses within the major build expertise in written communication, video production, and graphic design—all invaluable skills in the digital age. In addition, our graduates will have experience in creating far reaching campaigns that will persuade and build brands.
Course Requirements 2022/2023
Bachelor of Arts in Social Media & Digital Communication
Bachelor of Arts in Social Media & Digital Communication
Degree Requirements | Credits |
---|---|
Major Requirements | 59 |
University Core Requirements | 50 |
Electives | 20 |
Total | 128 |
Requirements for B.A. in Social Media & Digital Communication
Requirements for B.A. in Social Media & Digital Communication
Course | Course Title | Credits |
---|---|---|
COM 1110 | Human Communication | 4 |
COM 1450 | Media Law and Literacy | 2 |
COM 3450 | Media Law and Ethics | 2 |
COM 2001 | Techniques in Media Production | 4 |
JOU 2201 | Infographics | 2 |
JOU 3323 | Copy Editing | 4 |
MPE 2261 | Podcasting Workshop | 2 |
POP 3414 | Advertising and Consumer Culture | 4 |
SME 4345 | Social Media and Analytics | 4 |
SME 4545 | Applied Social Media | 4 |
SME 4800 | Senior Seminar | 1 |
STC 2225 | Foundations of Strategic Communication | 4 |
STC 2260 | Agency Practicum | 2 |
Other Required Courses: | ||
ART 2050 | Digital Art and Design | 4 |
ART 3680 | Digital Photography | 4 |
ENG 2140 | Digital Writing for Social Action | 4 |
MKT 4100 | Social Media Marketing | 4 |
Select one course from the following list: | ||
GDS 3540 | Interactive Environments | 4 |
MPE 2011 | Multicamera Production | 4 |
MPE 2221 | Audio Production | 4 |
MPE 3010 | Drone Pilot Certification | 4 |
MPE/GDS 3361 | Motion Graphics | 4 |
CSC 1210 | Web Development | 4 |
CSC 1610 | Introduction to Programming for Data Analytics | 4 |
Course Descriptions |
200 Hours of Certified Client Work
Students enrolled in the Social Media and Digital Communication major will be required to work with an organization to provide 200 hours of social media management.
Students enrolled in the Social Media and Digital Communication major will be required to work with an organization to provide 200 hours of social media management.
Career Opportunities
Armed with the skills learned in the social media and digital communication major, our students can:
- Become a social media influencer and develop engaging content.
- Work in a company as the social media manager.
- Lead the social media team in an advertising or PR agency.
- Manage the online reputation for a non-profit.
- Work in political campaigns to communicate policy online.
Student Outcomes
- Become a social media influencer and develop engaging content.
- Work in a company as the social media manager.
- Lead the social media team in an advertising or PR agency.
- Manage the online reputation for a non-profit.
- Work in political campaigns to communicate policy online.
Study Abroad
At High Point University, our emphasis on global perspectives is designed to provide students with opportunities to enhance their international awareness and to develop their cross-cultural communication skills. Study abroad is strongly encouraged as a part of this emphasis on global studies. With a variety of extraordinary options at some of the most prestigious universities in the world, students at High Point University are encouraged to study abroad as early as the summer after their freshman year. Employers are looking for more than just a degree; they want well-rounded individuals who have familiarity with diverse cultures, special skills, and knowledge of the world around them.