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The Bachelor of Science and Minor in Visual Merchandising Design at HPU was developed in response to the reported industry need for graduates who are left and right-brain thinkers, who can be both business savvy and highly creative.
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This program will no longer be accepting freshmen students after Spring 2020. While VMD will remain a minor, the program is shifting its focus to Fashion Merchandising.

The bachelor of science and minor in visual merchandising design at HPU was developed in response to the reported industry need for graduates who are left and right-brain thinkers, who can be both business savvy and highly creative and who know how to apply the power of design to stimulate a consumer response. The visual merchandiser develops store and fixture layouts, designs window displays, creates eye-catching vignettes and artistically conveys a targeted message to the customer. Visual merchandising is a profession that occurs in retail stores, design showrooms, trade shows and other emerging venues.

Admission Requirements (Effective Fall 2018)

High Point University recognizes that many students, for various reasons, choose not to pursue art/design courses or do not have access to art/design courses in high school. Consequently, the Department of Home Furnishings and Interior Design has created three diagnostic courses for its two professional programs that introduce students to foundational history and theory (e.g., elements and principles of design), the design process, and the opportunity to apply this information in an entry-level studio that focuses on creative three-dimensional problem-solving. Upon completion of these three courses (INT 1100, 1220, 1280), students must submit a portfolio of their work before being formally accepted into either major.

For Portfolio Review, students submit a portfolio of work that consists of selected projects from the freshman-level foundation courses. Faculty will evaluate the quality of the portfolio of work along with the student’s professional behavior (attendance, work ethic, ability to accept constructive criticism) and overall GPA. The program does not have a quota and can accept all students that meet the department’s standards. It is, however, unlikely that students will pass Portfolio Review if the applicant has below a cumulative GPA of 2.5 or a grade of C- or below is received in any of the three foundational courses. A student who does not pass any one of the three foundational courses is not eligible to apply for admission into the major. Students may retake the course and reapply the next spring for fall admission; however, students may not apply to the program more than twice.

After formal acceptance into the major, students must earn a grade of ‘C’ or higher in all required major-specific courses to advance in the program. To graduate with a B.S. in Interior Design or a B.S. in Visual Merchandising Design, students must have an overall GPA of 2.0 or higher per the university’s requirements.

Focused Curriculum

The visual merchandising design major at High Point University was developed in response to a reported industry need for graduates who are left and right-brain thinkers, who can be both business savvy and highly creative and who know how to apply the power of design to stimulate a consumer response. The core curriculum will challenge and inspire students, and partially includes:

  • Design Communication I: Visual Ideation
  • Studio I: Interior Form and Space
  • Materials and Textiles
  • Furnishing/Product Merchandising
  • Consumer Behavior
  • Branding, Licensing and Ownership
  • Visual Merchandising Studio I and II
  • Merchandising Planning Control
  • Lighting, Staging and Exhibit Design
  • Marketing Communications

The VMD Program is part of the Knabusch-Shoemaker School of Home Furnishings and Design and housed in Norton Hall, which contains classroom spaces, faculty offices, studios, two computer-assisted design (CAD) labs, library/resource spaces, and a gallery to exhibit student work. A Technology Lab that includes a Laser Cutter, CNC Router, and 3-D Printer was added in Fall of 2013.

Comprehensive Outcome

In recognition of the needs of the industry, HPU’s Core Competencies, and our regional accrediting body, the Southern Association of Colleges and Schools, the faculty has identified a single, comprehensive outcome.

Graduates of the Bachelor of Science in Visual Merchandising Design program possess the skills and knowledge necessary to successfully meet the job requirements for entry-level positions in visual merchandising.

The faculty has identified 7 programmatic goals essential for students to achieve the aforementioned outcome. They will demonstrate the ability to:

  1. Define problems as they relate to the field of Visual Merchandising.
  2. Gather and analyze relevant information, evaluate issues, and set priorities.
  3. Explore and generate creative solutions via a systematic and coordinated design process that integrates functional and aesthetic concerns.
  4. Produce design solutions that consider selling strategies, and business standards and practice.
  5. Justify and defend design solutions as they relate to relevant criteria derived from the problem/program (e.g., demographics, target market, product logistics, consumer needs).
  6. Convey (written, graphic, oral) intent in a professional manner as appropriate to the audience.
  7. Utilize life-skills to enhance productivity, flexibility, adaptability and collegiality (presentation, leadership, time management, commitment, life-long learners, curious mind).

Criteria for Admission and Retention

High Point University recognizes that many students, for various reasons, choose not to pursue art/design courses or do not have access to art/design courses in high school. Consequently, the Department of Home Furnishings and Interior Design has created three diagnostic courses for its two professional programs that introduce students to foundational history and theory (e.g., elements and principles of design), the design process, and the opportunity to apply this information in an entry-level studio that focuses on creative three-dimensional problem-solving. Upon completion of these three courses (INT 1100, 1220, 1280), students must submit a portfolio of their work before being formally accepted into either major. Prior to successful completion of the Portfolio Review, students interested in ID and VMD are placed in a conditional status, as noted by the registrar’s designations of pre-ID and pre-VMD.

For Portfolio Review, students submit a portfolio of work that consists of selected projects from the freshman-level foundation courses. Faculty will evaluate the quality of the portfolio of work along with the student’s professional behavior (attendance, work ethic, ability to accept constructive criticism) and overall GPA. The program does not have a quota and can accept all students that meet the department’s standards. It is, however, unlikely that students will pass Portfolio Review if the applicant has below a cumulative GPA of 2.5 or a grade of C- or below is received in any of the three foundational courses. A student who does not pass any one of the three foundational courses is not eligible to apply for admission into the major. Students may retake the course and reapply the next spring for fall admission; however, students may not apply to the program more than twice.

After formal acceptance into the major, students must earn a grade of ‘C’ or higher in all required major-specific courses to advance in the program. To graduate with a B.S. in Interior Design or a B.S. in Visual Merchandising Design, students must have an overall GPA of 2.0 or higher per the university’s requirements.

All studio courses require the acquisition of specific materials and supplies. Students are expected to develop and maintain a reference library of texts, samples, and other necessary materials to complete course projects. It is strongly recommended that students retain their textbooks to serve as valuable references in higher level courses and during their professional lives. Many of the texts may be used as references for portions of the comprehensive exams.

Transfer students: Portfolio review by the faculty is required if you are seeking credit for any previously completed design courses.. Since course titles and contents vary from institution to institution, placement and acceptance of credit for High Point University courses are based on examination of student work to ensure that student knowledge, skill sets, and graphic communication abilities are commensurate with acceptable work in specific High Point University design courses. Based on the results of the portfolio review, students may be asked to take an entrance exam for final placement.

If you would like additional information or have questions about our program, please contact Diane Stenersen at [email protected] or 336-888-6355.

What can I do with this major?

Many exciting careers are available to visual merchandising design graduates from High Point University. Our internship and travel opportunities often result in full-time employment for our graduates.

Opportunities for experiential learning

  • Students have unparalleled access and longstanding relationships with the High Point International Home Furnishings Market
  • Students have the opportunity to graduate with a design certificate from Lorenzo de’ Medici Institute
  • Students have access to top design leaders and industry professionals

Unparalleled access to the High Point Furniture Market

Located in one of the largest metropolitan areas in North Carolina, High Point University has direct ties with the community and many businesses in the surrounding area that offer internship opportunities in visual merchandising design. Students also have unparalleled access to the High Point Furniture Market, the premier furniture and design exhibition in the world, which is held twice a year during the fall and spring semesters. The High Point Furniture Market gives students a unique opportunity to connect, work and learn alongside leading industry professionals. High Point University’s connection with the High Point Furniture Market opens many internship and career opportunities to visual merchandising students.

Unique opportunities

  • The ability to matriculate business skills while being highly creative
  • Faculty focused on a one-on-one approach to develop each student’s artistic and expressive abilities
  • Large-format printers, including a 3-D printer
  • Fully equipped 2-D and 3-D studios
  • Access to a laser cutter that instantly cuts through materials such as wood, plastics and acrylics and etches designs into glass, aluminum and stainless steel

The Department of Home Furnishings and Interior Design offers a B.S. degree in Visual Merchandising. To graduate from High Point University with this degree, students must complete the following:

B.S. in Visual Merchandising (effective Fall 2018)
Major Requirements 72 credits
University Core Requirements 50 credits
Electives 6 credits

TOTAL

128 credits


The Visual Merchandising Design major prepares students to apply their passion for design in the business of visually attracting and motivating consumers to buy products such as fashion and furnishings. The visual merchandiser develops store and fixture layouts, designs window displays, creates eye-catching vignettes and artistically conveys a targeted message to the customer.

Requirements for the B.S. in Visual Merchandising Design (72 credits):

  • ART 2000. Art History Survey (4)
  • FPM 2610. Furnishings/Product Fundamentals (2)
  • FPM 3620. Furnishings/Product Marketing (4)
  • FPM 3650. Furnishings/Product Merchandising (4)
  • INT 1100. Design and Society (3)
  • INT 1220. Design Communication I: Visual Ideation (3)
  • INT 1280. Studio I: Form & Space (4)
  • INT 2120. Design Communication II: Visual Abstractions (3)
  • INT 2140. History of Interiors I: Western Foundations (2)
  • INT 2180. Studio II: Plane & Pattern (4)
  • INT 2220. Design Communication III: Visual Presentation (3)
  • INT 2280. Studio III: The Human Interface (5)
  • MKT 3200. Consumer Behavior (4)
  • VMD 2235. History of Fashion and Visual Merchandising (4)
  • VMD 2300. Materials and Textiles (2)
  • VMD 3105. Studio IV: Visual Display Design (5)
  • VMD 3200. or INT 3285. Special Topics Studio (4)
  • VMD 4100. Merchandise Planning & Control (2)
  • VMD 4205. Studio VI: Temporal Design (5)
  • VMD 4305. Studio VII: Retail Design (5)

_____________________________________________________________________________________

Criteria for Admission and Retention (effective Fall 2018)

High Point University recognizes that many students, for various reasons, choose not to pursue art/design courses or do not have access to art/design courses in high school. Consequently, the Department of Home Furnishings and Interior Design has created three diagnostic courses for its two professional programs that introduce students to foundational history and theory (e.g., elements and principles of design), the design process, and the opportunity to apply this information in an entry-level studio that focuses on creative three-dimensional problem-solving. Upon completion of these three courses (INT 1100, 1220, 1280), students must submit a portfolio of their work before being formally accepted into either major. Prior to successful completion of the Portfolio Review, students interested in ID and VMD are placed in a conditional status, as noted by the registrar’s designations of pre-ID and pre-VMD.

For Portfolio Review, students submit a portfolio of work that consists of selected projects from the freshman-level foundation courses. Faculty will evaluate the quality of the portfolio of work along with the student’s professional behavior (attendance, work ethic, ability to accept constructive criticism) and overall GPA. The program does not have a quota and can accept all students that meet the department’s standards. It is, however, unlikely that students will pass Portfolio Review if the applicant has below a cumulative GPA of 2.5 or a grade of C- or below is received in any of the three foundational courses. A student who does not pass any one of the three foundational courses is not eligible to apply for admission into the major. Students may retake the course and reapply the next spring for fall admission; however, students may not apply to the program more than twice.

After formal acceptance into the major, students must earn a grade of ‘C’ or higher in all required major-specific courses to advance in the program. To graduate with a B.S. in Interior Design or a B.S. in Visual Merchandising Design, students must have an overall GPA of 2.0 or higher per the university’s requirements.

Freshmen will be required to have a laptop by their sophomore year. Specifications will be updated and listed for devices in the spring before junior year, due to the pace at which technology changes. These requirements may be found on the School of Art and Design website.

If you would like additional information or have questions about our program, please contact Diane Stenersen at [email protected] or 336-888-6355.

Alumni from High Point University with degrees in visual merchandising design have a wide range of career opportunities that include:

  • Visual Display Design
  • Product Line Development
  • Brand Management
  • Retail Store Management
  • Retail Store Design
  • Visual Display Management
  • Merchandising Management
  • Retail Buying
  • Exhibit Design
  • Staging & Event Design
  • Marketing Management

Featured Graduate Outcomes:

Meredith Matsakis

Meredith Matsakis, ’17 – Design Works International in New York City as a visual and social content coordinator

“HPU has helped me get to where I am because of the institution’s ability to say “yes.” Along with the great facilities and knowledgeable faculty, HPU let me explore all of my passions from VMD to Theatre to Communications. If I had an idea for a project, or a way I could adapt something to make it more relevant to me, the answer was always, “yes, how can we make that happen?” That type of support is hard to find on a college campus and I am grateful for that mentality.”

 

Nick Bellamy

Nick Bellamy, ’17 – Pottery Barn Assistant Buyer in San Francisco, California

“HPU helped me prepare for a future by surrounding me with opportunities and individuals that gave valuable insight into the professional post grad world. Being a Visual Merchandising student here and having the opportunity to not only work at the furniture market during market season but also being able to hold an internship with a company while taking classes at HPU helped prepare me for a full-time career. The opportunities that HPU is able to offer students majoring in design, business, and sales at the High Point Furniture Market are so valuable and hard to find at other learning institutions across the country.”

 

Ashley-Chisholm-731x1024Ashley Chisholm, ’14 – Designer at Restoration Hardware’s flagship store

“Furniture Market was something HPU introduced me to. With the help of the Career and Internship Services, I was able to find internships that were perfect for me.”

 

DSC_4851Victoria Valentinas, ’12 – Visual Merchandising Coordinator for Bassett Industries and HGTV Home Furniture

“I chose High Point University for my design education because of its ideal location associated with the High Point International Home Furnishings Market. My professors provided me with the steps to succeed in the furniture industry through networking, internships, and presentation-intensive projects to gain professional poise. Now that I am an alum, I am proud to say that High Point University has gotten me to where I am today.” Watch Victoria’s Alumni Profile.

Student Outcomes
Student Outcomes
Pottery Barn
Student Interns at Pottery Barn Teen
Pottery Barn

HIGH POINT, N.C., Aug. 1, 2016 – High Point University senior Nick Bellamy’s design skills have truly been put to the test this summer during an internship as a visual merchandiser for Pottery Barn Teen.

Bellamy, a visual merchandising major from Carmel Valley, California, has watched his designs come to life all across the country. In his role with PBteen, he sets up conceptual store layouts and designs in-store floor sets for the visual standards books that are used in all PBteen stores.

“Every PBteen store has a totally unique layout and architectural features,” Bellamy explains. “We are challenged to put together separate visual standard books for each store. As a result, my ideas have been shared with the world through the incredible brand of PBteen.”

Bellamy knows working for a business that gives responsibility in company decisions to interns is special and rewarding. He attributes his ability to handle these real world responsibilities to the preparation he’s received at HPU.

“HPU prepares students to transition into the work world by connecting them with real experiences, like the furniture market in High Point,” Bellamy says. “This gives HPU students a leg up when they get into a full-time internship because they already understand the business world. They don’t waste time adjusting to that environment. Instead, they already know what to expect and how to tackle the challenges.”

Bellamy plans on continuing in the visual merchandising field after he graduates, and believes that this internship has contributed greatly to his growth as a visual designer.

Student Interns at Pottery Barn Teen
Student Interns at Pottery Barn Teen

HIGH POINT, N.C., Aug. 1, 2016 – High Point University senior Nick Bellamy’s design skills have truly been put to the test this summer during an internship as a visual merchandiser for Pottery Barn Teen.

Bellamy, a visual merchandising major from Carmel Valley, California, has watched his designs come to life all across the country. In his role with PBteen, he sets up conceptual store layouts and designs in-store floor sets for the visual standards books that are used in all PBteen stores.

“Every PBteen store has a totally unique layout and architectural features,” Bellamy explains. “We are challenged to put together separate visual standard books for each store. As a result, my ideas have been shared with the world through the incredible brand of PBteen.”

Bellamy knows working for a business that gives responsibility in company decisions to interns is special and rewarding. He attributes his ability to handle these real world responsibilities to the preparation he’s received at HPU.

“HPU prepares students to transition into the work world by connecting them with real experiences, like the furniture market in High Point,” Bellamy says. “This gives HPU students a leg up when they get into a full-time internship because they already understand the business world. They don’t waste time adjusting to that environment. Instead, they already know what to expect and how to tackle the challenges.”

Bellamy plans on continuing in the visual merchandising field after he graduates, and believes that this internship has contributed greatly to his growth as a visual designer.

Meredith-Matsakis-Kate-Spade-1.jpg
Kate Spade & Company Selects Senior for Summer Internship
Meredith-Matsakis-Kate-Spade-1.jpg

HIGH POINT, N.C., July 11, 2016 – High Point University rising senior Meredith Matsakis is working closely with Kate Spade & Company’s visual merchandising team during her summer internship with the popular designer brand.

The Asheville native and visual merchandising major is gaining valuable experience for her future while creating and implementing merchandising strategies for the company. This includes working with the visual and marketing teams to digitally render displays used domestically and internationally.

“My job is to assist the visual team in planning, implementing and executing the visual directives to make sure that whatever we put in the windows or the store floor will sell,” says Matsakis. “Kate Spade is an internationally known brand with a great history. I truly feel grateful to be working here this summer.”

Based at Kate Spade’s headquarters on Park Avenue in New York City, Matsakis is the only visual merchandising intern. This has afforded her numerous opportunities to shine, which include executing displays for Macy’s and Lord & Taylor in Manhattan.

“It’s an interesting experience because we head to the store early in the morning and only have a limited amount of time to finish the setup,” she says. “In the coming weeks, I am planning to help execute the floor sets for our Short Hills store in New Jersey and our stores in Manhattan. Working for a company that puts that type of trust in an intern is very rare and rewarding.”

With the goal of joining a high-end retail company after graduation, Matsakis is appreciative of the chance to learn both the corporate and design aspects of the business.

“I am learning some of the fundamental skills of working in a corporate office while still being allowed creative liberties in design,” she says. “The whole visual team has been nothing but supportive, and I am truly thankful to be surrounded by such amazing people.”

Matsakis, who is a Celia Moh Scholar and founding president of the International Interior Design Association at HPU, credits the university with helping her succeed by preparing her to work in a fast-paced environment.

“Our projects in the design department really advance our technical skills while also focusing heavily on the presentation of the design,” Matsakis says. “I feel as though I have the confidence to execute my tasks effectively and present them professionally because of the experience I’ve gained from HPU.”

Kate Spade & Company Selects Senior for Summer Internship
Kate Spade & Company Selects Senior for Summer Internship

HIGH POINT, N.C., July 11, 2016 – High Point University rising senior Meredith Matsakis is working closely with Kate Spade & Company’s visual merchandising team during her summer internship with the popular designer brand.

The Asheville native and visual merchandising major is gaining valuable experience for her future while creating and implementing merchandising strategies for the company. This includes working with the visual and marketing teams to digitally render displays used domestically and internationally.

“My job is to assist the visual team in planning, implementing and executing the visual directives to make sure that whatever we put in the windows or the store floor will sell,” says Matsakis. “Kate Spade is an internationally known brand with a great history. I truly feel grateful to be working here this summer.”

Based at Kate Spade’s headquarters on Park Avenue in New York City, Matsakis is the only visual merchandising intern. This has afforded her numerous opportunities to shine, which include executing displays for Macy’s and Lord & Taylor in Manhattan.

“It’s an interesting experience because we head to the store early in the morning and only have a limited amount of time to finish the setup,” she says. “In the coming weeks, I am planning to help execute the floor sets for our Short Hills store in New Jersey and our stores in Manhattan. Working for a company that puts that type of trust in an intern is very rare and rewarding.”

With the goal of joining a high-end retail company after graduation, Matsakis is appreciative of the chance to learn both the corporate and design aspects of the business.

“I am learning some of the fundamental skills of working in a corporate office while still being allowed creative liberties in design,” she says. “The whole visual team has been nothing but supportive, and I am truly thankful to be surrounded by such amazing people.”

Matsakis, who is a Celia Moh Scholar and founding president of the International Interior Design Association at HPU, credits the university with helping her succeed by preparing her to work in a fast-paced environment.

“Our projects in the design department really advance our technical skills while also focusing heavily on the presentation of the design,” Matsakis says. “I feel as though I have the confidence to execute my tasks effectively and present them professionally because of the experience I’ve gained from HPU.”

Ashley-Chisholm.jpg
Class of 2014 Outcomes: Ashley Chisholm Designs A Colorful Career
Ashley-Chisholm.jpg
Year
Class of 2020 -

With a successful 2014 Commencement Ceremony behind us, recent High Point University graduates are preparing to commence prestigious career paths around the world at Fortune 500 companies, international service programs, public school systems, top-tier law, medical and graduate school programs, and many other esteemed organizations thanks to their journey at HPU. Here’s a glimpse of one extraordinary senior from the Class of 2014:

Name: Ashley Chisholm

Major: Chisholm graduated with a B.S. in Interior Design, with a concentration in Visual Merchandising, on May 3.

Post-graduation plans: After a process of nine interviews with the company, Chisholm accepted a designer position at Restoration Hardware’s flagship gallery in Boston.

“I know I will grow as a designer while with Restoration Hardware. This is not just a job for me, it is a career. In my free time, I also repurpose furniture and do showings at flea markets! Chance, Confidence, Color – that is how I brand myself. ‘The key to living a colorful life is to take a chance, stand with confidence, and never say no to a pop of color!'”

How HPU helped you get there: “Furniture Market was something HPU introduced me to.  With the help of the Career and Internship services, I was able to find internships that were perfect for me!”

Most impactful professor at HPU: “Mr. John Linn was not only an advisor to me; he was a role model, a professor and a friend. He always pushed me harder, listened to my ideas and help me grow into the designer I am today. Sometimes he was a little sassy to the class, but we all loved him for that! He knew how to push our buttons to make sure we would excel. I couldn’t have imagined the last four years without him. Thank you, Mr. Linn!”

Most impactful moment at HPU: “HPU introduced me to an internship where I got to help with the merchandising and marketing for both Candice Olson and Barclay Butera.  Candice has been my idol since as long as I could remember!  So not only was it amazing to work for her team, it was a dream come true to meet her! Embarrassing moment… I cried when I met her!”

View More Graduate Profiles

Class of 2014 Outcomes: Ashley Chisholm Designs A Colorful Career
Class of 2020 -
Class of 2014 Outcomes: Ashley Chisholm Designs A Colorful Career

With a successful 2014 Commencement Ceremony behind us, recent High Point University graduates are preparing to commence prestigious career paths around the world at Fortune 500 companies, international service programs, public school systems, top-tier law, medical and graduate school programs, and many other esteemed organizations thanks to their journey at HPU. Here’s a glimpse of one extraordinary senior from the Class of 2014:

Name: Ashley Chisholm

Major: Chisholm graduated with a B.S. in Interior Design, with a concentration in Visual Merchandising, on May 3.

Post-graduation plans: After a process of nine interviews with the company, Chisholm accepted a designer position at Restoration Hardware’s flagship gallery in Boston.

“I know I will grow as a designer while with Restoration Hardware. This is not just a job for me, it is a career. In my free time, I also repurpose furniture and do showings at flea markets! Chance, Confidence, Color – that is how I brand myself. ‘The key to living a colorful life is to take a chance, stand with confidence, and never say no to a pop of color!'”

How HPU helped you get there: “Furniture Market was something HPU introduced me to.  With the help of the Career and Internship services, I was able to find internships that were perfect for me!”

Most impactful professor at HPU: “Mr. John Linn was not only an advisor to me; he was a role model, a professor and a friend. He always pushed me harder, listened to my ideas and help me grow into the designer I am today. Sometimes he was a little sassy to the class, but we all loved him for that! He knew how to push our buttons to make sure we would excel. I couldn’t have imagined the last four years without him. Thank you, Mr. Linn!”

Most impactful moment at HPU: “HPU introduced me to an internship where I got to help with the merchandising and marketing for both Candice Olson and Barclay Butera.  Candice has been my idol since as long as I could remember!  So not only was it amazing to work for her team, it was a dream come true to meet her! Embarrassing moment… I cried when I met her!”

View More Graduate Profiles

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