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My Major at HPU: Strategic Communication

Apr 07th, 2015

My Major at HPU: Strategic Communication

At High Point University, the communication major is housed at the Nido R. Qubein School of Communication. Named for the university’s president, who is an acclaimed international speaker and communicator, the School of Communication is a model of how contemporary communication should be studied at liberal arts universities. Our goal is to help students become responsible global citizens by discovering their own identities through intense small class interaction and hands-on activities produced in close collaboration with experienced faculty.

Strategic communication encompasses the traditional practices of public relations and advertising, and is designed to help various kinds of organizations (for-profit corporations, healthcare, education, sports, government, social service, etc.) accomplish their goals. Courses in this sequence examine organizational problems in areas such as marketing, employee relations, community relations, etc., and then draw upon communication and social science theories to find creative communication solutions to these problems. Typical entry-level job titles include account coordinator, media buyer, assistant account executive, copywriter, public relations specialist, special events coordinator, sports information specialist, public affairs or public information specialists.

Visit the website for Strategic Communication


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Internship & Alumni Profiles

Media Fellows Program

High Point alumni are working in advertising and public relations agencies, radio and television stations and are producing corporate and theatrical media throughout the nation. A number of our graduates have gone on to earn Ph.D.’s in communication and other fields, while others have chosen to attend graduate and law school at some of the finest institutions in the country. Learn more about the internships and careers our students have taken part in: Each year the top 16 incoming communication majors are granted membership into High Point University’s Media Fellows Program. The fellows partake in real-world projects in a client/agency model, work together to develop and oversee unique research projects and travel domestically and internationally to examine trends in the media industry. The Media Fellows Program application is available to students who plan to major in Journalism, Electronic Media, Strategic Communication, Games and Interactive Design or Media and Popular Culture Studies. Read More About the Media Fellows Program

5 Year BA to MA Program

Access to Industry Leaders

The BA to MA program in Strategic Communication is a selective and demanding option that allows students pursuing an undergraduate degree at High Point University to complete an undergraduate degree in any major and a Master’s Degree in Strategic Communication within a five-year time frame. Students can complete an undergraduate major, apply for admission into the MA program in their junior year, begin taking graduate-level courses in their senior year, and complete their MA in their 5th year.The Professional Advisory Board is comprised of individuals who have established careers in the communication fields related to programs offered in the School of Communication. The Board’s principle function is to review School operations and curriculum and provide input on how the program can continue to exemplify industry best practices and to better serve various constituencies. The board will also randomly review a sample of student senior portfolios and provide feedback as to the quality of work in comparison to other institutions. Click here to discover our prestigious faculty

Experiential Learning

Sequences

At HPU, students have plenty of chances to apply classroom learning to real-world action. These types of experiential learning opportunities – like internships, research conferences and international experiences – bridge the chasm between classroom content and real-world context. Students not only gain knowledge, they learn how to use it. Here are just a few ways strategic communication majors gain professional experience outside the walls of the traditional classroom: Students majoring in Communication at the Nido R. Qubein School of Communication concentrate in one of eight different areas, called sequences. They are:
  • Documentary Media
  • Electronic Media Production (Developing Audio and Video Productions)
  • Game and Interactive Media Design
  • Journalism (Converged Broadcast, Online, and Print)
  • Media and Popular Culture Studies (History, Criticism, and Analysis)
  • Sport and Event Management (Marketing and Promotions, Community Relations,
  • Facility and Operations, Compliance, Ticketing, and Development)
  • Sport Communication (Reporting, Broadcast Performance, and Multimedia Production)
  • Strategic Communication (Health Communication, Social Media, Advertising, and Public Relations)

Follow our #MyMajoratHPU series on the the top 10 majors at High Point University:

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