The B.S.B.A. in Business Analytics and Economics
The B.S.B.A. in Business Analytics and Economics teaches students to understand data and use it to inform major business decisions. Business analysts use data mining, predictive analytics and statistical analysis to find trends, and economics gives them the theory to explain why those trends happen.
Automated systems now collect much of the data. People still have to think critically about what it means, and the program is built around that step.
Economics Coursework
Students take Principles of Macroeconomics and Microeconomics, then International Economics or Comparative Economics, and choose upper-level courses such as Intermediate Microeconomics, Economic Growth, Labor Economics, Environmental Economics or Money, Banking, and Financial Markets. Every student takes Econometrics (ECO 4150).
The degree totals 128 credits, with 74 in the major.
Business Analytics Courses
Beyond Econometrics, students choose eight credits of analytics coursework:
- ECO 3120 Business Analytics with SQL: querying business databases with SQL
- ECO 3110 Business Data Visualization with Tableau: building dashboards and visual analyses in Tableau
- DSC 2110 Data Visualization: visualizing data with code
- ACC 3060 Accounting Analytics: data analysis tools applied to accounting records
- BUA 2100 Excel-based Business Analysis: spreadsheet modeling for business analysis in Excel
- CSC 1600 or CSC 1710 Introduction to Data or Introduction to Programming: a programming foundation in computer science
The Business Core
Students also complete Financial and Managerial Accounting, Financial Management, Business Law, Operations and Supply Chain Management, Principles of Marketing and Personal Selling, Business Statistics and Analysis, and the Business Career Boot Camp.
Software Students Use
- Excel, with the Microsoft Office Specialist certification
- SQL
- Tableau and Power BI
- Python and R
- C programming
- STATA and SPSS
- SEAD
The W. Allen Tilley Trading Room
Students work in the Tilley Trading Room, a Wall Street-inspired facility with S&P Global and Bloomberg software. Through the Investment Club, they invest real dollars in the markets.
Undergraduate Research
Business analytics and economics students take on research projects with faculty, and Omicron Delta Epsilon members study economic trends and data analysis techniques beyond coursework. The Council on Undergraduate Research recognized HPU with its 2025 Campus-Wide Award for Undergraduate Research Accomplishments.
In summer 2026, Simeon Davis presented research on how education and community differences shape labor markets, and Connor Kresock studied the consumer costs of food allergies with Dr. Rivin Perinchery.
Beyond the Classroom
- Internships
- Study abroad global business courses
- Projects with the High Point business community
“The Financial Management course was valuable on its own, but being in France gave us the chance to hear directly from local business owners and professors about the unique challenges of operating in a global business environment.”
Sal Schmitt, finance and business analytics and economics double major, on a Maymester in Aix-en-Provence
How the Analytics and Economics Major Builds Data Skills
Students graduate fluent in the tools employers use. Coursework covers Excel with MOS certification, SQL, Tableau, Power BI, STATA, Python, R and SPSS. Students practice on Bloomberg and S&P Global software in the Tilley Trading Room, join the Omicron Delta Epsilon economics honor society and take on undergraduate research with faculty. Graduates can continue into the HPU MBA with a data analytics concentration.
The Princeton Review gives High Point University a 95 out of 99 rating for professor accessibility, based on its student surveys.
That skill set travels well. Anna Randles, a business analytics and economics major, landed an internship at Furnitureland South. Hunter Brown, who minored in economics, became a junior financial analyst at TeleSpecialists. Julia Tremblay, who also minored in economics, started a career in finance. Course descriptions are in the HPU undergraduate bulletin, and related majors include finance and accounting. The BLS outlook for operations research analysts covers national pay and job data.
Faculty include Chair Jerry Fox, MBA Director Nasir Assar, Michael McCully and John David Ariansen, who teaches business analytics.
Hear From Business Analytics and Economics Graduates
Graduates share how HPU prepared them for their next step at Furnitureland South, TeleSpecialists and Creative Financial Group.
Anna Randles
Business Analytics and Economics major · Sales Intern, Furnitureland South
“Being surrounded with people who are driven and determined to make their own success has shown me where I can go if I work hard enough for it.”
Hunter Brown
Business Administration major, economics minor · Junior Financial Analyst, TeleSpecialists
“The business acumen skills that HPU taught me allowed me to effectively communicate data insights.”
Julia Tremblay
Finance major, economics minor · Financial Services Representative, Creative Financial Group
“HPU helped me believe in myself and taught me not to give up on my dreams.”
Business Analytics & Economics in the News
Dr. Rivin Perinchery
HPU Welcomes New Faculty
Perinchery teaches economics at the undergraduate and graduate levels while mentoring students and conducting research in experimental and theoretical economics.
HPU Offers Tuition-Free Master’s Degrees to Admitted Freshmen in Fall 2026
Students who are admitted and enroll as freshmen at High Point University in the fall of 2026 will be eligible to earn a tuition-free master’s degree, a savings of up to $80,000.
Explore Business Analytics and Economics at High Point University
See how HPU business analytics and economics ranks and where its graduates go next.
Accreditation & Awards Careers & Student Organizations
Questions about the program? Email Dr. Jerry Fox at [email protected].