The B.S.B.A. in Sales
The B.S.B.A. in Sales prepares students to work for companies with long-term career potential. Students learn to build deep and mutual trust through empathetic listening, product expertise and customized presentations, and they gain confidence through practice in class, in recorded role-plays and in front of peers, professors and visiting hiring managers.
Furniture Industry Concentration
A concentration in the furniture industry teaches students to design, plan, strategize, sell and manage in an industry with global growth potential, in the city that hosts the High Point Market.
Students in marketing, business administration, sport management and other majors also add a sales minor.
Required Sales Courses
- MKT 2110 Principles of Marketing and Personal Selling: marketing fundamentals and the personal selling process
- MKT 3600 Sales in Dynamic Environments: the professional sales process, from prospecting to the close
- MKT 3680 Negotiations: planning and conducting business negotiations
- MKT 4370 Sales Leadership: recruiting, coaching and leading a sales force
- MKT 4500 Retail Selling: selling and service in retail settings
- MKT 3750 or MKT 3850 International Marketing or Marketing in Spain: marketing across global markets, with the Spain course taught abroad
The Business Core
- ACC 2010 Financial Accounting: recording and reporting business transactions
- ACC 2020 Managerial Accounting: using cost data for planning and decisions
- BUA 1050 Practical Excel for Business: spreadsheet skills for business analysis
- BUA 2000 Business Career Boot Camp: career preparation for business majors
- BUA 2990 Business Communications and Professional Development: business writing and presentations
- BUA 3050 Business Law: contracts, liability and the legal environment of business
- ECO 2030 Principles of Macroeconomics: national output, inflation and economic policy
- ECO 2050 Principles of Microeconomics: markets, pricing and how firms behave
- FIN 3010 Financial Management: valuation, capital budgeting and financing decisions
- MGT 2220 Principles of Management and Organizational Behavior: how people and teams work inside organizations
- MGT 3280 Operations and Supply Chain Management: managing production and supply chains
- MTH 1310 or MTH 1410 Applied Mathematical Concepts for Business or Calculus I: quantitative reasoning
- STS 2610 or STS 2910 Business Statistics and Analysis or Introduction to Statistical Analysis: statistics for business decisions
The major totals 66 credits within a 128-credit degree. See the full course requirements on the Sales program page or read course descriptions in the undergraduate bulletin.
Recorded Role-Play Labs
HPU’s sales role-play labs are individual rooms furnished to recreate one of the hardest selling situations, an in-person meeting with an important prospect in a real business setting. Every call is digitally recorded so the student and professor can review it together.
Sales Facilities
- Role-play labs with digital recording
- Meet-and-greet spaces
- Meeting rooms
- Interview spaces
- Sales classrooms
Intercollegiate Sales Competitions
Faculty coach HPU teams that travel to intercollegiate sales competitions, including a second-place finish among 30 schools at the 2023 National Sales Challenge. Every Selling Club competitor has received job or internship offers from those events. The Princeton Review gives High Point University a 95 out of 99 rating for professor accessibility, based on its student surveys.
Two Sales Career Fairs a Year
Sponsoring companies run two on-campus sales career fairs each year. Each is a three-day event with networking, class presentations and a speed selling competition. Sales managers also join students through the year for interviews, business dinners and class panels.
In Their Words
“Courses like Professor Larry Quinn’s Negotiations class, as well as the Two-Minute Drill focus on elevator pitches and cold calling, were especially impactful.”
Logan Tingley, a financial professional at 49 Financial
“As a sales major, I have been able to learn and develop high quality sales skills through countless role-plays and highly engaged classroom interactions.”
Joseph Taulane, who joined Tom James
Sales in the News
Nathan Alleman
Marketing major, Sales and Finance minors
“Professors Larry Quinn, Director, Professional Selling Program and Chair of the Department of Sales and Mark Michael, Professor of the Practice of Marketing and Sales, were especially influential. Both offered hands-on learning through simulations, engaging class discussions and real-world stories that brought the sales process to life.”
Marissa Foulks
Marketing major, Sales minor
“High Point University’s rigorous sales courses have been instrumental in preparing me for this internship. The comprehensive sales program has equipped me with skills in mastering elevator pitches, effective negotiation and the art of networking.”
Explore Sales at High Point University
See how HPU sales ranks and where its graduates go next.
Accreditation & Awards Careers & Student Organizations
Questions about the program? Email Professor Larry Quinn at [email protected].