Sports Executive in Residence

Cynt Marshall joined HPU as Sports Executive in Residence in 2019. Marshall has been CEO of the Dallas Mavericks since May 2018. Before joining the professional basketball team, Marshall served various roles at AT&T. She started in 1981 as senior vice president and executive director and continued to work in that position for 25 years. While serving in that role, she was named president of AT&T North Carolina. For about five years, she served as the company’s senior vice president of human resources and chief diversity officer. She was responsible for developing and implementing the company’s people strategy. She worked on internal client management for 245,000 employees around the world. She was charged with succession planning, performance development, leadership development and talent management, among other duties.

Each year, Cynt Marshall, CEO of the Dallas Mavericks and HPU’s Sports Executive in Residence, returns to HPU to mentor students in the Nido R. Qubein School of Communication. “We’re so excited that Mrs. Marshall is joining the Nido R. Qubein School of Communication as our Sports Executive in Residence,” says Dr. Ginny McDermott, interim dean for the Nido R. Qubein School of Communication. “Mrs. Marshall will help students understand how to navigate complex organizational situations and how to use communication to bring people together. These are the life skills that set our students apart when they enter their professions.”

In previous semesters, a select group of Sport Management students were flown out to Dallas, Texas for a behind-the-scenes look at how the Dallas Mavericks operate during the home opener! From ticket sales to finances, partnerships, digital content, and player relations, HPU Sport Management students shadowed HPU’s Sports Executive in Residence, Cynt Marshall.