Nido R. Qubein School of Communication
Popular Culture and Media Production

Popular Culture and Media Production

Guiding Principles

  • Popular culture production matters. This sequence studies how media and popular culture affect societies and audiences. It emphasizes the incredible power and responsibilities that media producers have.
  • Quality productions are intentional and thoughtful. We don’t believe in just setting up a camera and shooting. Our program teaches that every shot and cut contributes to intentional and cohesive themes, and they affect the audience in real and impactful ways.
  • Production is both an art and a craft. As an art form, we teach that quality productions say something compelling and new about the world. As a craft, we emphasize the fundamentals of media
  • Studying popular culture is intentional and intellectual. We embrace popular culture from a rhetorical and critical-cultural studies perspective. Through an intentionally liberal arts-informed curriculum, the POP major explores how texts create cultural meaning and affect how we understand the

Our Mission

In our media-saturated society, media serve as both the barometer and the Pied Piper of our cultural belief systems. This major, therefore, focuses on the interrelated connection between the production and consumption of popular media, synthesizing critical thought and creative practice through a liberal arts-informed curriculum. Students learn how  to produce media texts—both the fundamentals of the craft and the creation of the art—while also critiquing how media create and re-create our cultural values and social identities. POP majors develop the skills, the craft, the knowledge, and the theoretical and socio-cultural grounding to create media that matter.

Student Experiences

  • Every student’s education culminates in a short film written, produced, and directed by students. Their productions—produced over a comprehensive, two-semester-long capstone class—are informed by critical and cultural analyses into the film’s genre and message.
  • Students participate every semester in the NQSC 48-hour film festival competition
  • Student productions have won several national awards, including BEA and Communicator

What can you do with this major?

  • Director, producer, screenwriter, and other above-the-line positions for: digital media content, broadcast television dramas and sit-coms, short or feature films
  • Editor
  • Cinematographer
  • Assignment editor
  • Educator
  • Public relations
  • Advertising and marketing
  • Copywriter
  • Media management
  • Social media coordinator
  • MA and MFA student
  • Media scholar
  • Media consultant
  • Media advocate
  • Media and cultural critic
  • Creative director for online content production firms


Why is pop culture important?

  • “Media storytelling affects and broadens people’s viewpoints, which affects national dialogues, which affects public opinion, which affects national ” Paraphrased from Jeff Bezos, CEO,
  • “When you turn on the television and you see love, from anyone, with anyone, to anyone—real love—a service has been done for you. Your heart has somehow been expanded, your mind has somehow grown. Your soul has been opened a little more. You’ve experienced something.” Shonda Rhimes, Producer, Grey’s Anatomy, Scandal
  • “Working with the media remains an effective and essential way to raise issues, educate the public and prod policy-makers and corporate leaders to change for the better.” Senator Chuck Schumer
  • “A writer should have this little voice inside of you saying, ‘Tell the truth. Reveal a few secrets ’” Quentin Tarantino, writer and director, Pulp Fiction, Django Unchained
  • “Entertainment that is fact-based is, I think, where people really learn the most, because they’re leaning in, their curiosity is stimulated and they’re being entertained.” Ron Howard, Director, Apollo 13, A Beautiful Mind


Distinguishing Features

  • Combines studies in the creation of media with the critique of media, compared to other schools that focus either on product or on media and cultural
  • Centers its studies on students who want to primarily be storytellers and critics of storytellers, compared to schools that focus on students who want to become sports broadcasters, journalists, or entrepreneurs.
  • One of the only bachelor’s-level programs that combine media production with media and cultural studies.



The High Point Admissions Office is Located in Wrenn Hall.

Tours are available 7 days a week. Please contact us to schedule your visit.

(800) 345-6993
(336) 841-9216
(336) 888-6382 (fax)

Faculty & Student Headlines

Spectrum News: HPU’s Esports Club Team Grows
read more
Esports Arena Opens in High Point University’s Renovated Game Design Lab
read more
This Holiday Season, HPU Family Gives Back Through Various Initiatives
read more
View All

Flickr Photostream: School of Communication