The Hospitality Management major offers substantive management and communication coursework combined with experiential learning that prepares students to deliver extraordinary hospitality experiences.
Contact the Office of Admissions
Contact the Office of Admissions
Faculty and Staff
Faculty and Staff
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Dr. Clark is responsible for teaching core courses in the curriculum including introduction to event management, event planning and evaluation, diversity, event operations, event administration, and senior seminar. She is committed to making her classes engaging and memorable by providing students opportunities to partner with university and community industry partners. Through innovative and comprehensive projects, students in her classes are prepared to meet the demanding and constantly changing needs of the event industry. In addition to her classes, she enjoys being the faculty advisor for the event management program’s student government club, Planning on Point. This role has allowed her the opportunity to travel with students to important event industry gatherings. For example, in fall 2019 she traveled with a group of event management students to the International Festival and Events Association Convention in Williamsburg, VA, where students were able to engage with some of the largest festival organizers in the world. In May 2023, she plans to teach a Maymester course, Fairs and Festivals, to a group of students while they travel throughout London, Brussels, and Amsterdam. It is her desire to make every class and industry experience offered through the Event Management Program at High Point University memorable and meaningful, so students feel fulfilled and ready to reach their professional goals.   Prior to joining HPU, Dr. Clark served as an Assistant Professor of Sport and Recreation Management at Temple University from 2011-2015. During her time at Temple University, she taught one of the only event management classes offered at the institution, program and special event planning. Her experiences at Temple prepared her for her work within an event-focused curriculum and introduced her to some of the most influential people within the festival and event world today.   Dr. Clark obtained her Ph.D. in Parks, Recreation, Tourism Management from Clemson with a focus on community recreation, and a M.A., and B.S. in Sport Management from the University of Connecticut (UCONN). While obtaining her degrees she worked as a recreation/sport programmer and event planner for various nonprofits. In addition to teaching, she greatly enjoys participating in research dedicated to the pedagogy of event management, but most importantly examining marginalized people’s leisure experiences including the managerial experiences of marginalized people working in leisure, sport, and/or tourism industries. Her work has been published in top-tier leisure studies and sport management journals.   When not spending time with her students, Dr. Clark enjoys spending time with her amazing 3 daughters and husband, traveling, attending the neighborhood pool in the summer, playing golf, binge-watching popular TV series, and working in her yard. She finds great pleasure in participating in leisure and not just studying it! [post_title] => Dr. Brianna Clark [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => dr-brianna-clark [to_ping] => [pinged] => [post_modified] => 2022-08-18 10:42:26 [post_modified_gmt] => 2022-08-18 14:42:26 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.highpoint.edu/?post_type=faculty-staff&p=94635 [menu_order] => 0 [post_type] => faculty-staff [post_mime_type] => [comment_count] => 0 [filter] => raw ) [2] => WP_Post Object ( [ID] => 97821 [post_author] => 53 [post_date] => 2021-06-03 16:16:17 [post_date_gmt] => 2021-06-03 20:16:17 [post_content] => Jessica Wiitala is an Assistant Professor of Event Management at High Point University and joined the faculty in August 2019. Dr. Wiitala currently teaches a number of courses in the event management program including introduction to event management and courses in finance, marketing, experience design, risk management, and legal issues in events. She also has taught a number of the elective courses in the program, including Meeting and Conference Planning which she plans to teach during a Maymester in 2024, to a group of students as they explore Germany, which is home to the largest convention spaces in the world. She enjoys exploring project-based learning techniques to allow students a theoretical and applied approach to thinking and learning.   She obtained her Ph.D. in Hospitality Management from the University of Central Florida’s Rosen College of Hospitality Management. In addition, she received a Bachelor of Science degree in Hospitality and Event Management with a minor in Business Law from Lasell College and a Master of Business Administration with a concentration in Marketing from DeVry University's Keller Graduate School of Management.   Prior to entering academia, she worked in the lodging and event sectors of the hospitality industry for over a decade. Her industry experience encompasses country clubs, boutique hotels, conference hotels, full-service resort hotels, and corporate organizations planning mid- to large-scale conventions and events, primarily in the corporate and social event sectors. Her research line investigates strategic crisis communication and media effects of tourist’s risk perception and decision making. Based upon her experience in industry, her current research interests include guest/attendee experiences, experiential design, safety and security, marketing, and consumer behavior in the context of events and event management, tourism, and attractions. She intends to contribute to the field with both theoretical implications and practical applications.   Outside of the classroom, Dr. Wiitala enjoys spending time with her husband and their son and two American Bulldogs. They enjoy traveling, and love visiting Florida and going to the theme parks and beaches whenever they can. They also enjoy attending local festivals and events, going hiking, visiting the Piedmont Triad Farmers Market, trying new restaurants, attending concerts, watching sports and just relaxing at home and indulging in binge-worthy shows. 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Chair, Sport, Event, and Hospitality Management Department Associate Professor of Sport Management
Assistant Professor of Event Management
Assistant Professor of Event Management
Assistant Professor of Hospitality Management

What’s this major about?

The global hospitality industry generates revenue of over $500 billion a year and continues to grow every year. This is great news for any student seeking the communication skills, management theories, and operational competencies necessary to enter the hospitality industry. The Hospitality Management major offers substantive management and communication coursework combined with experiential learning that prepares students to deliver extraordinary hospitality experiences.

What’s unique about the Hospitality Management Major?

Since soft skills are essential to success in any position obtained in the hospitality management industry, this major provides a solid foundation of knowledge as it relates to communication and interpersonal dynamics. This foundational knowledge, paired with courses focused on business, legal, and technology theories and concepts, make up the core of the curriculum. Students also choose from 12 hours of elective courses. This flexibility gives students the chance to separate themselves from the competition by matching their curriculum with their unique career aspirations. The combination of core and elective courses, paired with the unique experiential learning requirement, offers students the chance to enhance their knowledge, skills, and abilities as they aspire to higher-level leadership and management positions within the hospitality industry. Another unique, and truly exciting, aspect of the HPU Hospitality Management program is that students are able to work on campus with the new Nido and Mariana Qubein Arena, Conference Center, and Jana and Ken Kahn Hotel. These facilities provide students the opportunity to apply what they are learning in classes as they assist in the hosting of executive groups, alumni, students, families, and school counselors. The Conference Center, Kahn Hotel, 1924 Prime, and many other dining locations across campus, allow students to help with the coordination and implementation of superior experiences for all guests.

Course Requirements 2022/2023
Bachelor of Arts in Hospitality Management
Minor in Hospitality Management
Bachelor of Arts in Hospitality Management
Degree Requirements Credits
Major Requirements 58
University Core Requirements 36-44
Electives 26-34
Total 128
Minor in Hospitality Management
Minor Requirements Credits
Course Requirements 20
Total 20
Requirements for B.A. in Hospitality Management
Requirements for Minor in Hospitality Management
Requirements for B.A. in Hospitality Management
Course Course Title Credits
COM 1110 Human Communication 4
COM 1113 Graphic Software Packages 2
HSP 1300 First Look: The Experiential Hospitality Industry 4
HSP 1400 Hospitality Management Operations 4
HSP 2550 Human Resource Management 4
HSP 3100 Hospitality Budget and Finance 4
HSP 3300 The Global Hospitality Experience 4
HSP 3450 Hospitality Law and Ethics 4
HSP 4500 Demand and Revenue Optimization 4
HSP 4811 360 Degree Internship 4
MGT 2220 Principles of Management and Organizational Behavior 4
MGT 3500 Service Management 4
Elective Block Requirements (12 credits)

Select one block of electives from the list below.

FINANCE
ACC 2010 Financial Accounting 4
FIN 3010 Financial Management 4
FIN 3015 Corporate Finance 4
ENTREPRENEURSHIP
ENT 2900 Ideation and Creativity 4
ENT 3023 Business Modeling and Feasibility 4
ENT 3400 Venture Funding 4
SALES
MKT 2110 Principles of Marketing and Personal Selling 4
MKT 3600 Sales in Dynamic Environments 4
MKT 3680 Negotiations 4
EVENT MANAGEMENT
EMG 1200 Introduction to Event Management 4
EMG 1400 Event Planning and Evaluation 4
EMG 2300 Event Operations 4
STRATEGIC COMMUNICATION
ENG 2125 Introduction to Professional Writing 4
STC 2225 Foundations of Strategic Communication 4
STC 3315 Message Development in Public Relations 2
STC 3325 Message Development in Advertising 2
Required 800 hours of experience in the field

Students are required to complete a supervised internship and work 800 hours in the hospitality industry to gain valuable on- the-job experiences, build their resumes, and apply what they have learned from their coursework. This includes any work or internship experience post high school. All hours will be vetted by faculty advisor, tracked by faculty advisor, and evaluated by site supervisor. Hours will be due and assessed in the senior level demand and revenue optimization course. If by the end of the course the student hasn’t completed the hours, he/she will receive an incomplete for one semester. No more than 400 hours in one position will be counted in the total.
Note: COM 4996, COM 4997, or COM 4998 can replace EMG 4300, EMG 4400, or EMG 4811 for students enrolled in BA to MA program in Strategic Communication.
Requirements for Minor in Hospitality Management
Course Course Title Credits
HSP 1300 First Look: The Experiential Hospitality Industry 4
HSP 3100 Hospitality Budget and Finance 4
HSP 44500 Demand and Revenue Optimization 4
MGT 3500 Service Management 4
Select 4 credits from the following list of courses:
EMG 3200 Experiential Services Marketing and Sponsorship 4
ENT 3023 Business Modeling and Feasibility 4
ENT 4990 Strategic Entrepreneurship Management 4
PSY 3460 The Global Workplace 4*
PSY 4460 Group Dynamics and Team Development 4*
HSP 4811 360 Degree Internship 4
MGT 3220 Leadership 4
STC 3385 Applied Research in Strategic Communication 4**
Course Descriptions
*HRE 1550 is a prerequisite for these courses.
**The prerequisite for these courses will be waived for Hospitality Management minors.
Career Opportunities
If you are passionate about being a leader who offers amazing experiences to others, then check out just a taste of the jobs that you could obtain post-graduation.
Student Outcomes

With another successful commencement behind us, recent High Point University graduates are preparing to commence prestigious career paths around the world at Fortune 500 companies, international service programs, public school systems, top-tier law, medical and graduate school programs, and many other esteemed organizations thanks to their journey at HPU. Here’s a glimpse of one extraordinary…

Study Abroad
At High Point University, our emphasis on global perspectives is designed to provide students with opportunities to enhance their international awareness and to develop their cross-cultural communication skills. Study abroad is strongly encouraged as a part of this emphasis on global studies. With a variety of extraordinary options at some of the most prestigious universities in the world, students at High Point University are encouraged to study abroad as early as the summer after their freshman year. Employers are looking for more than just a degree; they want well-rounded individuals who have familiarity with diverse cultures, special skills, and knowledge of the world around them.
1924 Prime
1924 Prime
1924 Prime is an immersive learning lab that enables students to develop life skills including business and social etiquette skills and an understanding of global cultures and cuisine.
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