Our Event Management program prepares students for successful and satisfying careers.  This might include producing events in the public, government, non-profit, or private sector as a:

• Special event planner
• Meeting or conference coordinator
• Convention or trade show producer
• Community or cultural festival coordinator
• Sport and hallmark event director
• Wedding planner or other social event planner
• Music festival or concert promoter

You might work for a company that supports the festival and events industry as a:

• Hospitality or hotel venue coordinator
• Services or equipment rental account executive
• Brand marketing specialist

There is a good chance you may work with celebrities, venture capitalists, and other interesting people as you improve people’s quality of life.

2018 graduates Conner Harris with the Property Brothers at the High Point Furniture Market and Ashley Gaines at the NFL Draft

Our students have a student government approved and funded club called Planning on Point (POP). Members regularly volunteer for local events, interact with event planners and venues and have attended professional conferences hosted by the North Carolina Association of Festivals & Events, HSMAI, the International Festivals & Events Association, and the International Association of Conference Planners. Several members have also completed bridal certification training.

Haas & Wilkerson Pinnacle Award for the Best Event Management Bachelor Degree by the International Festivals & Events Association in 2016, 2017 and 2018

• H.I.S. Events, Honolulu
• Orlando Magic and Orlando City Soccer
• New York Jets, New Jersey
• HPU Alumni Association, Campus Concierge, Community Events
• Buckley Hall Events, New York City
• Marriott Waterfront Hotel, Annapolis, MD
• W Hotel, Dallas
• Hyatt Regency Hotel, Greenwich, CT
• StarPower Talent, Ocean City, MD
• Event Planning DC, Damascus, MD
• Vanguard Events & Marketing, Raleigh
• BMF Media, HotWire, New York City
• Millennium Center, Winston-Salem
• Henry & Proximity Hotels, Greensboro
• Mac & B Events, Charleston
• Something Perfect Weddings, Charlotte
• Disney College Intern Program, Orlando

• Disney Magic Kingdom Food & Beverage, Orlando
• National MS Society – Greensboro
• Archdale-Trinity Chamber of Commerce and High Point CVB, NC
• Baptist Children’s Homes of NC
• AGENC – Los Angeles
• Revel Group – Chicago
• both High Point and Colonial Country Clubs, NC
• Fiddlers Elbos Country Club – Bedminster, NJ
• Several students have also gone on to attend graduate school

Internship Profile: Macketta Johns for Afterbuzz TV, Los Angles – featured on HPU website:  http://www.highpoint.edu/blog/2018/08/internship-profile-macketta-johns-lands-new-media-internship/

Dr. Vern Biaett, CFEE, Assistant Professor of Event Management, the founding department chair and curriculum coordinator, has been at HPU since 2014.  Previous academic experience includes 8 years as an instructor and faculty associate at Arizona State where he taught special event courses in a certificate program he co-created.  Before this he spent 30 years as a practitioner including event manager for both the city of Phoenix Office of Special Events and the city of Glendale Marketing Department.  His favorite course – The Rhetoric of Festivals & Events – Experience Design where he introduces students to strategies used to create great experiences and the philosophical foundations of festivals and events.

  Dr. Brianna Clark, Assistant Professor of Event Management joined the program in fall 2018.  She previously taught at Temple University in the School of Tourism and Hospitality Management where she designed, implemented and lead community based learning classes that focused on hands-on experience.  Her favorite course – The Administration of Festivals & Events where she instructs students in the finer points of leadership, volunteer management, and board governance.

Mrs. Jessica Wiitala, MBA  will be joining the program in fall 2019 as an Assistant Professor of Event Management.  She has been teaching as part of her doctoral studies at the University of Central Florida’s Rosen College of Hospitality Management where her 12 years of industry experience working with a number of event segments, including social and corporate events, has guided her delivery of event management courses and the implementation of several unique, hands-on projects.  Her favorite course has been International Event Management which focuses on global event management, including strategic approaches and cultural considerations.

Mr. Kim Strable, Adjunct Faculty has been with the program since 2015.  He is currently the CEO of the Greensboro Sports Commission and teaches Introduction to Event Management.

Ms. Diana Parrish, Adjunct Faculty has been with the program since 2017.  Her background is in board development and non-profit management and teaches Introduction to Event Management.

Ms. Jennifer Lambert, Adjunct Faculty has been with the program since 2013.  She has experience as a corporate event planner and teaches an Event Practicum.

Ms. Amanda Melniczek, Adjunct Faculty has been with the program since 2016.  She has experience producing community and business events for a Main Street foundation and teaches an Event Practicum.

  We also have dozens of guest speakers in classes and for seminars every year.  On the left is Gail Alofsin, the Director of Corporate Partnerships of the Newport Harbor Corporation and an expert in event sponsorship, meeting with students during her recent 2-day visit to campus.  On the right (third from the left) is Amy Grossman, Executive Director of the Greensboro Folk Festival in the classroom.

Communication: The event management program is part of the School of Communication – employers value communication skills

Balance: You can let your creativity loose while at the same time employ your analytical abilities – click to see some  Poster Projects

Composure: You will come to realize you can handle constant change and chaos when totally emerged in an event – and think it’s fun

Impact: When you produce events that impact individuals and communities you will get rich in so many ways

Value: If you work for either yourself or for an organization, your entrepreneurial spirit will be valued

A few photos from the past few years.