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In Event Management
High Point University > Nido R. Qubein School of Communication > Event Management

Event Management
In Event Management
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Our Event Management program prepares students for successful and satisfying careers. This might include producing events in the public, government, non-profit, or private sector.

Event Management Program
Event Management Program
One University Parkway High Point, NC 27268
Faculty & Staff School of Communication
Faculty and Staff
Faculty and Staff
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Lukow, Jenny
Jenny Lukow
Chair, Sport, Event, and Hospitality Management Department Associate Professor of Sport Management
jlukow@highpoint.edu
+1 (336) 841-9184
Brianna Clark
Brianna Clark
Assistant Professor of Event Management
bclark1@highpoint.edu
+1 (336) 888-9837
Jessica Wiitala
Jessica Wiitala
Assistant Professor of Event Management
jwiitala@highpoint.edu
+1 (336) 841-2805
Nido R. Qubein School of Communication
The Nido R. Qubein School of Communication — a community of more than 750 scholars and producers in 8 disciplines— prepares students to become industry and community leaders. Whether it’s developing a campaign to improve community health, managing a sports venue, announcing an athletic event, or producing a video documentary, students in communication will prosper in an economy that values information, effective management of resources, and entertainment sharing.
Related Majors
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Course Requirements 2021/2022
Bachelor of Arts in Event Management
Minor in Event Management
Bachelor of Arts in Event Management
Degree Requirements Credits
Major Requirements 54
University Core Requirements 50
Electives 24
Total 128
Minor in Event Management
Minor Requirements Credits
Course Requirements 20
Total 20
Requirements for B.A. in Event Management
Requirements for Minor in Event Management
Requirements for B.A. in Event Management
Course Course Title Credits
COM 1110 Human Communication 4
COM 1113 Graphic Software Packages 2
EMG 1200 Introduction to Experiential Event Management 4
EMG 1400 Event Planning and Evaluation 4
EMG 2200 Networking and Professional Development in Event Management 2
EMG 2300 Event Operations 4
EMG 2400 Event Financial Resources Management 4
EMG 3200 Experiential Services Marketing and Sponsorship 4
EMG 3300 Administration of Festivals and Events 4
EMG 3500 Events for a Diverse Society 4
EMG 3600 The Management of Risk and Legal Issues in Events 4
EMG 4300 Principles of Event Experience Design 4
EMG 4400 Senior Seminar in Event Management 4
EMG 4811 Internship in Event Management 4
Select 2 credits from the following list of courses:
EMG 2010 Meeting and Conference Planning 2
EMG 2020 Fairs and Festivals 2
EMG 4816 Internship 2 2
EMG 2881/3881/4881 Special Topics 2
Course Descriptions
Requirements for Minor in Event Management
Course Course Title Credits
EMG 1200 Introduction to Experiential Event Management 4
EMG 1400 Event Planning and Evaluation 4
EMG 2300 Event Operations 4
Select 8 credits from the following list of courses:
EMG 2400 Event Financial Resources Management 4
EMG 3200 Experiential Services Marketing and Sponsorship 4
EMG 3300 Administration of Festivals and Events 4
EMG/WGS 3500 Events for a Diverse Society 4
EMG 4300 Principles of Event Experience Design 4
Course Descriptions
Career Opportunities
A degree in Event Management will prepare you for a variety of careers in an industry that grew over 40% in the last decade (Bureau of Labor Statistics) and has been ranked by both US News & World Report and Money Magazine on their lists fields with top job opportunities.

You might become a social life-cycle special event planner producing weddings, reunions, anniversaries, and galas, or work in the tourism, travel, hospitality field managing venues or coordinating experiences. If working as a meeting planner or maybe producing conferences, conventions, expositions, or trade shows is your thing, then this is a great major. Those interested in community, cultural, music, holiday, and hallmark festivals as well as event marketing, sports events, award shows, or non-profit fundraising events need look no farther.

Our major is uniquely positioned as a leisure services-based management program housed in the School of Communication. The curriculum combines event management courses, core communication courses, research projects, independent studies, volunteer opportunities, practicums, and internships that give you the knowledge and industry experience to successfully start your career.

The Event Management Department also offers minors in both event and hospitality management that compliment several majors at High Point University.

Before the Coronavirus nearly half of all 2020 graduates had jobs already lined up and ready to go in March. While many of these plans have been put on hold, we know when things recover, they will all have eventful futures.
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  • Concierge
  • Professional Internships
  • Project Specialist
  • Community Events Staff
  • Event Sales Manager
  • Event & Catering Sales Manager
  • Event & Program Manager
  • Event Specialist
  • Event and Banquet Director
  • Conference Coordinator
  • Event Marketer
  • School Admissions
  • Associate Project Manager
  • Volunteer Coordinator
  • Event Manager/Coordinator
Student Outcomes
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HPU graduates are leading prestigious career paths around the world at Fortune 500 companies, international service programs, public school systems, top-tier law, medical and graduate school programs, and many other esteemed organizations thanks to their journey at HPU. Here’s a glimpse of one extraordinary senior from the Class of 2022: Name: Emmy T. Cristiano Hometown:…

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  READ MORE INTERNSHIP PROFILES Name: Peyton Carrington Hometown: Wake Forest, North Carolina Year: Class of 2021 Major: Event management with a minor in marketing Internship: Carrington joined the Congress-Bundestag Youth Exchange for Young Professionals (CBYX), which is a fellowship funded by the German Bundestag and U.S. Department of State that annually provides 75 American…

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Rose Stanas
LaBelle Winery

Name: Rose Stanas Hometown: Bedford, New Hampshire Major: Event management with minors in business administration and fashion merchandising Post-graduation plans: Stanas joins LaBelle Winery, where she will be responsible for executing a wide range of events including weddings, bridal parties, wine tastings and corporate events. Her other responsibilities include, managing staff, ensuring efficient flow, resolving…

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Sydney Feiss
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Shannon Vinci
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Name: Shannon Vinci Hometown: Sewell, New Jersey Year: Class of 2021 Major: Event management Internship: Vinci acted as the brand marketing intern for Wind Creek Bethlehem Casino in Bethlehem, Pennsylvania. In her role, she assisted in rebranding the company. How HPU helped you get there: “In my two years at HPU, I have learned the…

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Alexa Maldonado
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Name: Alexa Maldonado Hometown: Brooklyn, New York Year: Class of 2021 Major: Event management with a minor in marketing Internship: Maldonado is interning with Ben & Jerry’s as a marketing and sales coordinator in Chapel Hill, North Carolina. She is in charge of managing new and existing catering partner relations by creating a database for…

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With another successful commencement behind us, High Point University seniors have kicked-off prestigious career paths around the world at Fortune 500 companies, international service programs, public school systems, top-tier law, medical and graduate school programs, and many other esteemed organizations thanks to their journey at HPU. Here’s a glimpse of one extraordinary senior from the…

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With another successful commencement behind us, High Point University seniors have kicked-off prestigious career paths around the world at Fortune 500 companies, international service programs, public school systems, top-tier law, medical and graduate school programs, and many other esteemed organizations thanks to their journey at HPU. Here’s a glimpse of one extraordinary senior from the…

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  • Concierge
  • Professional Internships
  • Project Specialist
  • Community Events Staff
  • Event Sales Manager
  • Event & Catering Sales Manager
  • Event & Program Manager
  • Event Specialist
  • Event and Banquet Director
  • Conference Coordinator
  • Event Marketer
  • School Admissions
  • Associate Project Manager
  • Volunteer Coordinator
  • Event Manager/Coordinator
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Study Abroad
At High Point University, our emphasis on global perspectives is designed to provide students with opportunities to enhance their international awareness and to develop their cross-cultural communication skills. Study abroad is strongly encouraged as a part of this emphasis on global studies. With a variety of extraordinary options at some of the most prestigious universities in the world, students at High Point University are encouraged to study abroad as early as the summer after their freshman year. Employers are looking for more than just a degree; they want well-rounded individuals who have familiarity with diverse cultures, special skills, and knowledge of the world around them.
Learn More
Semester Abroad
Canterbury Christ Church University
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