The goal of the Fashion Merchandising major within HPU’s School of Arts & Design is to prepare students to acquire entry-level positions in the fashion retail sector, including jobs in retail management, merchandising, and buying, en route to a career that could include merchandise allocation and planning, international sourcing, branding, and marketing within the fashion industry.
Students in the Fashion Merchandising major have the opportunity to engage in several out-of-classroom experiences that supplement knowledge gained in major courses. Some of these experiential opportunities including working at High Point Furniture Market in sales or merchandising, and visiting or working at Showtime Market, the internationally acclaimed textiles event. Students may also participate in trips to New York City to visit industry professionals and gain valuable real-world information about the fashion and retailing industries, and students are required to complete an internship at a fashion company as part of the major, which will ensure that they have gained the skills necessary to succeed in this highly competitive and lucrative field.
A local internship is required for the major in the fall of the senior year. Students who have pursued additional internships during the summer have been hired at places such as:
- Calvin Klein
- Nordstrom
- Oscar de la Renta
- Restoration Hardware
- Shinola Detroit
- Tory Burch
- Victoria’s Secret
Upon graduating from the Fashion Merchandising program, students will demonstrate the ability to:
- Define problems as they relate to the discipline
- Gather and analyze relevant information and use critical thinking to evaluate issues
- Explore and generate creative and strategic solutions via a systematic and coordinated process
- Convey intent in a professional manner as appropriate to the audience
- Justify and defend solutions as they relate to relevant criteria derived from the problem or larger concepts that recognize best practices or innovation
- Discuss the many facets of fashion as it relates to the global environment as a broader entity of society in terms of providing symbolic meaning, a form of communication, jobs, physical protection, and sustainability.
- Utilize life-skills to enhance productivity, flexibility, and collegiality (presentation, leadership, time management, commitment, curious mind)
The Fashion Merchandising major provides a blend of cross-disciplinary courses in order to provide students with both creative and analytical skill sets to prepare them for entry-level positions in fashion retail sector, including jobs in retail management, merchandising, and buying, en route to a career that could include merchandise allocation and planning, international sourcing, branding, and marketing within the fashion industry. The major offers experiential opportunities, lucrative internships, and hands-on learning experiences that will engage students, facilitate learning, and deliver a comprehensive foundation of knowledge about the fashion industry.
Degree Requirements | Credits |
---|---|
Major Requirements | 64 |
University Core Requirements | 36-44 |
Electives | 22-30 |
Total | 128 |
Minor Requirements | Credits |
---|---|
Course Requirements | 24 |
Total | 24 |
Course | Course Title | Credits |
---|---|---|
ART 1150 | Digital Art and Design | 4 |
FMD 1100 | Introduction to Fashion Merchandising | 4 |
FMD 2100 | Social Constructs in Fashion | 4 |
FMD 3650 | Digital Merchandising in the Fashion Industry | 4 |
FMD/GBS 3800 | Global Strategies in the Fashion Industry | 4 |
FMD 4300 | Senior Capstone | 4 |
FMD 4811 | Internship | 4 |
MKT 2110 | Principles of Marketing and Personal Selling | 4 |
MKT 3200 | Consumer Behavior | 4 |
MKT 3180 | Marketing Communication | 4 |
VMD 2235 | History of Fashion and Merchandising | 4 |
VMD 2300 | Materials and Textiles | 4 |
VMD 3100 | Visual Merchandising Studio I | 4 |
VMD 3200 | Special Topics Studio | 4 |
VMD 4100 | Merchandise Planning and Control | 4 |
One additional elective course in the major (4) | ||
ART 3680 | Digital Photography | 4 |
GDS 1140 | Visual Literacy and the Design Process | 4 |
MKT 3300 | Marketing Research | 4 |
MKT 3750 | International Marketing | 4 |
MKT 4100 | Social Media Marketing Strategy | 4 |
Course Descriptions |
Course | Course Title | Credits |
---|---|---|
FMD 1100 | Introduction to Fashion Merchandising | 4 |
FMD 2100 | Social Constructs in Fashion | 4 |
FPM 3650, MKT 3180 | Product Merchandising or Marketing Communication | 4 |
VMD 2235 | History of Fashion & Visual Merchandising | 4 |
VMD 2300 | Materials & Textiles | 4 |
VMD 4100 | Merchandising, Planning & Control | 4 |
Course Descriptions |
- Visual Display Design
- Product Line Development
- Brand Management
- Retail Store Management
- Retail Store Design
- Visual Display Management
- Merchandising Management
- Retail Buying
- Exhibit Design
- Staging & Event Design
- Marketing Management
- Visual Display Design
- Product Line Development
- Brand Management
- Retail Store Management
- Retail Store Design
- Visual Display Management
- Merchandising Management
- Retail Buying
- Exhibit Design
- Staging & Event Design
- Marketing Management
BS Fashion Merchandising Class Statistics: Job Placement and Continuing Education
The chart below reveals information about each graduating class. The class is evaluated at the end of the calendar year in which they graduated. (Numbers are rounded to the nearest whole or half percent.)
Date of Graduation (May and August) | # of Graduates | # of Responses (knowledge rate) | # employed or in internships/# who sought employment | # who sought continuing education / # continuing education |
---|---|---|---|---|
2023 | 8 | 6 (75%) | 5/6 | 2/2 |
2022 | 18 | 14 (78%) | 11/12 | 2/2 |