The B.A. in Sport Management
The sport management major applies business concepts to sport organizations, with a blend of management, leadership, professional development and sport sociology. Students start in their very first semester and build toward strategic management of sport organizations.
The degree totals 128 credits, with 52 in the major. Many students add a minor in business, event management, sales or social media marketing.
Sport Management Courses
- Introduction to Sport Management (SMG 1010)
- Professional Development in Sport Management (SMG 1020)
- Sport Marketing (SMG 2100)
- Organizational Behavior in Sport Organizations (SMG 2500)
- Management of Intercollegiate Athletics (SMG 2700)
Upper-Level Courses
- Sport in Society (SMG 3020)
- Sport Law (SMG 3040)
- Sport Finance (SMG 3050)
- Sport Facility Management (SMG 3060)
- Strategic Management of Sport Organizations (SMG 4100)
- Sport Management Internship (SMG 4811), four credits required
Communication Foundation
Students also take Human Communication (COM 1110) and Introduction to Media Creation (COM 1120) in the Qubein School of Communication.
See the full course requirements and the undergraduate bulletin course descriptions.
How Sport Management Courses Prepared Graduates
The B.A. in Sport Management requires 52 credits in the major, and the full course list is in the undergraduate bulletin. Coursework runs through the Nido R. Qubein School of Communication, and the program’s careers page shows where graduates work. The U.S. Bureau of Labor Statistics projects 6% growth from 2025 to 2035 for advertising, promotions and marketing managers. Graduates name the courses behind their sports business careers.
Phoebe Shelburne
Master’s Student in Sport Management
“High Point University taught me to become more organized, and the professional development course I took in the Sport Management program helped me learn essential skills needed in graduate school and future jobs.”
Brandon Tuthill
Corporate Sales and Development Officer, High Point University
“I credit HPU’s commitment to student involvement, along with the faculty and staff’s dedication to providing an extraordinary education through hands-on projects and engaging classroom work and discussions.”
Jessica Morgan
Sales Associate, Harris Blitzer Sports & Entertainment
“Because of the course content at HPU, I knew how to interview well, and the emphasis to use LinkedIn for networking helped me gain more contacts in the business.”
SMG Global Experience
Sport management students can study international sport business firsthand through the SMG Global Experience, including Maymester sections of Sport in Society taught abroad.
Projects With Local Clients
Class projects pair students with local sport organizations, so students solve real problems and build a portfolio before graduation.
The Sport Management Association
The student-run Sport Management Association hosts networking events, behind-the-scenes facility tours, guest speakers, sport events and volunteer opportunities. Students also run the SMG social media team.
Case Study Competitions
The case study team builds critical thinking and teamwork under pressure, presenting at national conferences.
The B.A. in Sport Management requires 52 credits in the major within the 128 credits needed to graduate.
Students start in their very first semester with Introduction to Sport Management and build toward Strategic Management of Sport Organizations.
Yes. The Sport Management Internship (SMG 4811) is a required four-credit course.
Courses cover sport marketing, sport law, sport finance, facility management, intercollegiate athletics, organizational behavior and sport in society.
Yes. The SMG Global Experience includes Maymester sections of Sport in Society taught abroad.
Explore Sport Management at High Point University
The sport management curriculum at High Point University starts in the first semester and ends with an internship.
Accreditation & Awards Careers & Student Organizations
Questions about the program? Email Dr. Amy Rundio at [email protected].