Organizations in manufacturing, banking, securities trading, technology, charity, government, the media, healthcare, education, and politics all market their products. As a marketing major at High Point University’s Phillips School of Business, the student will learn how to create messages that move products — no matter what they are. The student will study the how and the why of business success through economics, finance, statistics, and mathematics. The student will study distribution, pricing, and preparation of goods and services. The student will develop the communications tools needed to understand and reach people through traditional and social media. Every student in the program will master the professional marketing skills necessary for building long-lasting customer relationships based on listening, trust, and value.
Organizations in manufacturing, banking, securities, technology, charity, government, the media, health care, education and politics all market their products. As a marketing major in HPU’s Phillips School of Business, students learn how to create messages that move products and study the how and the why of business success through traditional and digital marketing techniques. Students also study distribution, pricing and preparation of goods and services, and they develop the communications tools needed to understand and reach people in target markets throughout the globe. Every student in the HPU marketing program will master the professional marketing skills necessary for building lasting customer relationships based on expertise, listening, empathy, trust and value.
| Degree Requirements | Credits |
|---|---|
| Major Requirements | 74 |
| University Core Requirements | 36-44 |
| Electives | 10-18 |
| Total | 128 |
| Minor Requirements | Credits |
|---|---|
| Course Requirements | 20 |
| Total | 20 |
| Course | Course Title | Credits |
|---|---|---|
| ACC 2010 | Financial Accounting | 4 |
| ACC 2020 | Managerial Accounting | 4 |
| BUA 1050 | Practical Excel for Business | 1* |
| BUA 2000 | Business Career Boot Camp | 1 |
| BUA 2990 | Business Communications and Professional Development | 4 |
| BUA 3050 | Business Law | 4 |
| ECO 2030 | Principles of Macroeconomics | 4** |
| ECO 2050 | Principles of Microeconomics | 4** |
| FIN 3010 | Financial Management | 4 |
| MGT 2220 | Principles of Management and Organizational Behavior | 4 |
| MGT 3280 | Operations and Supply Chain Management | 4**** |
| MKT 2110 | Principles of Marketing and Personal Selling | 4 |
| MKT 4400 | Marketing Management | 4*** |
| MTH 1310, MTH 1410 | Applied Mathematical Concepts for Business or Calculus I | 4 |
| SLS 3600 | Sales in Dynamic Environments | 4 |
| STS 2610, STS 2910 | Business Statistics and Analysis or Introduction to Statistical Analysis | 4 |
| Select one course from the following list: | ||
| MKT 3750 | International Marketing | 4 |
| MKT/GBS 3850 | Marketing in Spain | 4***** |
| Select three courses from the following list: | ||
| MKT 3180 | Marketing Communications | 4 |
| MKT 3200 | Consumer Behavior | 4 |
| MKT 3300 | Marketing Research | 4 |
| MKT 4100 | Social Media Marketing | 4 |
| Course Descriptions | ||
| Course | Course Title | Credits |
|---|---|---|
| MKT 2110 | Principles of Marketing and Personal Selling | 4 |
| Select four courses from the following list: | ||
| MKT 3180 | Marketing Communications | 4 |
| MKT 3200 | Consumer Behavior | 4 |
| MKT 3300 | Marketing Research | 4 |
| MKT 3600 | Sales in Dynamic Environments | 4 |
| MKT 4100 | Social Media Marketing Strategy | 4 |
| MKT 4400 | Marketing Management | 4* |
| MKT 2881/3881/4881 | Special Topics | 4 |
| Course Descriptions | ||
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Ashley Vohra; Class of 2025 Hometown: Charlotte, North Carolina Major: Business Administration; minor in Marketing …
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Sarah Szalus; Class of 2026 Hometown: Berkeley Heights, New Jersey Major: Marketing; double minor in…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Kelly Lindner, Class of 2027 Hometown: Madison, New Jersey Major: Social Media and Marketing; minor…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Mark Epstein; Class of 2026 Hometown: Novato, California Major: Marketing and Music Internship plans: Mark will…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Nathan Alleman, Class of 2025 Hometown: New Albany, Ohio Major: Marketing; double minor in Sales…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Wyatt Warner, Class of 2025 Hometown: Exton, Pennsylvania Major: Business Administration, minor in Marketing Post-graduation…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Emily Stillion, Class of 2025 Hometown: Scarborough, Maine Major: Marketing Internship plans: Emily is heading to Charleston,…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Gabrielle Tita, Class of 2025 Hometown: Durham, North Carolina Major: Marketing Post-graduation plans: Gabrielle…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Natalia Siepka, Class of 2025 Hometown: Peabody, Massachusetts Major: Marketing; double minor in Social Media…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Kyle Isolda, Class of 2024 Hometown: Scotch Plains, New Jersey Major: Marketing; minor in Sales…
The BEACON laboratory, led by Dr. Miguel Sahagun, Associate Professor of Marketing, vigorously supports an applied student research initiative at High Point University, particularly within the schools of business and communication. The acronym BEACON stands for Biometric Evaluation, Analytics, Cognitive Observation, and Neuromarketing. This cutting-edge research lab is housed on the second floor of the Nido Qubein School of Communication, and supports both faculty and student-led studies with the use of biometric technologies including eye-tracking, electroencephalography (EEG), galvanic skin response (GSR), electrocardiography (EKG), and facial expressions analyses to solve research problems.
“This lab gives our students a hands-on approach to research,” says Dr. Sahagun. “It is a great step up for students pursuing graduate school to already have research published. While there are large marketing companies that have this type of equipment, not many colleges and universities have access to this cutting-edge technology.”
