Marketing Careers & Student Organizations

Marketing Student Organizations

• American Marketing Association, named an Outstanding Chapter for Professional Development
• Alpha Kappa Psi, the professional business fraternity
• Delta Mu Delta, the business honor society
• Selling Club
• Business Professionals of America

Case Competitions and Research

HPU’s AMA chapter placed third in the AMA Case Competition at the 2026 International Collegiate Conference and sends members to the conference each year.

In the BEACON Lab, students run neuromarketing studies with biosensors that measure brain activity, eye movement and facial expressions in response to advertising.

Marketing Graduate Outcomes

Calvin Byrd joined Stryker as a marketing associate, Gabrielle Tita became a marketing specialist at Cisco, and Claire Zucker, who minored in data analytics, is a brand marketing specialist at Dutch Bros. Morgan Pinckney is a marketing and communications rotational associate at TIAA.

In sales and finance, Avery Miles joined Whirlpool Corporation’s sales development program, Mark Epstein, a marketing and music double major, became a corporate service analyst at Morgan Stanley, and Gail Hartman joined Air Charter Service as an Empyrean jet card analyst.

Marketing Internships

Emily Stillion interned in account management at The Brandon Agency and in sales at PayPal before joining Adaptive Health as a marketing associate. Julia Andresson interned in marketing at Reynolds American, and Anthony Morrow is a marketing and sales intern at Matthews Specialty Vehicles.

HPU guarantees an internship to every student who completes the Office of Career and Professional Development’s five-phase professional development program.

Planning Your Marketing Career

Marketing majors build their resumes through internships and client work. Julia Andresson interned at Reynolds American. Anthony Morrow interned at Matthews Specialty Vehicles. Audrey Caron began a sales career in the LASR program at Lenovo. Employers that hire HPU marketing graduates include AT&T, Nestle, Morgan Stanley, Volvo Group, Gartner, Zenith Media and TikTok.

Roles open to graduates range from market research analyst and content strategist to social media manager and SEO specialist. Advisers help students plan coursework around the requirements in the HPU undergraduate bulletin. Some add sales or entrepreneurship, and others continue into the HPU MBA. The U.S. Bureau of Labor Statistics reports a median annual wage of $78,760 for market research analysts in May 2025.

Students also compete with the AMA chapter, which placed third in the AMA Case Competition in both 2024 and 2026. Research in the BEACON neuromarketing lab gives students measurable results to show employers. The Maymester in Salamanca, Spain, adds international experience. Faculty mentors include Chair Cynthia Hanson and BEACON director Miguel Sahagun.