Marketing

Array ( [0] => WP_Post Object ( [ID] => 97899 [post_author] => 53 [post_date] => 2021-06-03 16:19:29 [post_date_gmt] => 2021-06-03 20:19:29 [post_content] => Director, Professional Selling Program. Sales Professional in Residence. Assistant Professor of Marketing.   Larry Quinn, Chair of the Department of Marketing and Sales, Director of the Professional Selling Program, Sales Professional in Residence, and Assistant Professor of Marketing, joined the Earl N. Phillips School of Business as an adjunct instructor in 2011 and was hired as a full time assistant professor in 2013. He came to academia after working in the business world as a top executive in sales and marketing.   Mr. Quinn began his career at EDS and Xerox, earning most of his experience along the way in technology services, publishing, and computer equipment businesses. He was consistently cited for exceeding sales quotas and closure rates, as well as turning around challenging situations.   During his business career, he maintained a consistent record of instilling loyalty and exceptional performance in teams through his creativity, hard work, and vision. He was comfortable and effective in high visibility roles. Those same skills that served him well in the corporate world serve High Point University students well in the classroom. He is an excellent communicator, utilizing a style of openness, candor and humor. His enthusiasm is infectious.   At High Point University, Mr. Quinn teaches undergraduate classes in Principles of Marketing, Sales in a Dynamic Environment, International Marketing and the graduate class in Marketing in a Global Economy. He previously taught marketing, professional selling, organizational behavior, and retailing at Greensboro College, Elon University, and George Mason University, earning outstanding instructor awards in 2010 and 2011.   Mr. Quinn serves as the founding adviser for the PSB Selling Club. He has made a significant impact on students from a wide array of majors, training them in sales techniques and strategies. He has led them them to national sales competitions where they have fared tremendously well in securing full time positions and internships with prestigious companies. Mr. Quinn has worked with students individually and in groups to impart upon them the skills, knowledge, tactics, and professional polish he learned during his successful career in sales and marketing. He has also brought in sales professionals to share their stories and coach club members and other interested students. Leaving no stone unturned, Mr. Quinn is even known to give lessons on how to polish one's shoes!   Mr. Quinn served as a lieutenant in the United State Naval Reserve as an Aircraft Commander, Instructor Pilot and was awarded two Combat Air Medals. He earned his MBA in Finance at American University and his AB in English at Fordham University. [post_title] => Larry Quinn [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => larry-quinn [to_ping] => [pinged] => [post_modified] => 2021-08-06 13:13:57 [post_modified_gmt] => 2021-08-06 17:13:57 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.highpoint.edu/faculty-staff/%faculty_staff_department%/larry-quinn/ [menu_order] => 0 [post_type] => faculty-staff [post_mime_type] => [comment_count] => 0 [filter] => raw ) [1] => WP_Post Object ( [ID] => 97962 [post_author] => 53 [post_date] => 2021-06-03 16:20:17 [post_date_gmt] => 2021-06-03 20:20:17 [post_content] => Mark S. Michael, Assistant Professor of the Practice of Marketing, joined the PSB full time in the fall of 2017. After a distinguished professional career with Motorola/Motorola Solutions, he decided to enter the academic realm. He had tested the academic waters at High Point University first as a part-time instructor, and was quickly identified as a valuable potential addition to the faculty of the PSB Department of Marketing and Sales.   Mr. Michael brings to the classroom his extensive experience as a business development and strategy executive. Armed with a B.A. in psychology from the University of California at Berkeley and then an M.B.A. with High Honors from Lake Forest Graduate School of Management, Mr. Michael utilized his knowledge of how people think and teamed it with his business analytics skills to rise quickly at Motorola. He was promoted eight times at Motorola, starting out as a sales representative, moving through sales management roles at the zone, regional, and national levels before moving into channel strategy and management roles, and ultimately rising to the level of senior consultant for strategy and business development.   Mr. Michael's expertise is in global channel management, business development, market analytics, and sales techniques. As an award-winning sales professional and manager, he is skilled at producing teams that meet and exceed their goals. This is a valuable asset in the classroom because he can apply the same teaching techniques and modules with his students. He is a skilled business strategist who can help students learn to identify, research and analyze market metrics.   At HPU, Mr. Michael teaches courses including Sales in Dynamic Environments and Sales Leadership. He serves as the Assistant Director of the HPU Professional Selling Program. [post_title] => Mark Michael [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => mark-michael [to_ping] => [pinged] => [post_modified] => 2021-08-27 14:01:54 [post_modified_gmt] => 2021-08-27 18:01:54 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.highpoint.edu/?p=97962 [menu_order] => 0 [post_type] => faculty-staff [post_mime_type] => [comment_count] => 0 [filter] => raw ) [2] => WP_Post Object ( [ID] => 97974 [post_author] => 53 [post_date] => 2021-06-03 16:21:01 [post_date_gmt] => 2021-06-03 20:21:01 [post_content] => Miguel A. Sahagun is an Associate Professor of Marketing at High Point University (HPU), he joined the Earl N. Phillips School of Business at HPU in August 2015. Dr. Sahagun obtained his Ph.D. from The University of Texas-Pan American, his Master of Business Administration from the University of Texas at Brownsville, and his Bachelor of Science in Engineering from the Instituto Tecnologico y de Estudios Superiores de Occidente (Mexico).  Dr. Sahagun has 28 years of combined corporate and academic experience.  His corporate experience is in the automotive, electronic, and furniture industries; his academic experience, graduate and undergraduate, is in the US, Mexico, and Spain.  Dr. Sahagun has several manuscripts published in scientific journals, a couple of handbook chapters, and one textbook.  At the present time he is serving as Guest Associate Editor of two projects; a special issue on Frontiers in Psychology “Towards an Emerging Science of Customer Loyalty to Retail Stores: Explanation, Drivers, and Frameworks,” and a handbook on IGI Global Journals “Global Perspectives on the Strategic Role of Marketing Information Systems.”  Dr. Sahagun has presented his research at various international conferences in Canada, Cuba, Chile, China, Ecuador, Greece, Mexico, Morocco, Peru, Portugal, Romania, and Spain, as well as in national conferences; and he is an active member of national and international Marketing Organizations. [post_title] => Miguel Sahagun [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => miguel-sahagun [to_ping] => [pinged] => [post_modified] => 2022-09-27 08:06:29 [post_modified_gmt] => 2022-09-27 12:06:29 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.highpoint.edu/?p=97974 [menu_order] => 0 [post_type] => faculty-staff [post_mime_type] => [comment_count] => 0 [filter] => raw ) [3] => WP_Post Object ( [ID] => 97902 [post_author] => 53 [post_date] => 2021-06-03 16:19:45 [post_date_gmt] => 2021-06-03 20:19:45 [post_content] => Lillian Hill Watson, J.D., joined the Earl N. Phillips School of Business (PSB) in the fall of 2016 as an Assistant Professor of Business Communications and Business Law. She also serves as Director of the Business Communications Program. A Wake Forest University educated attorney, she came to academia after a distinguished legal career in business and bankruptcy law.   According to NACE (the National Association of Colleges and Employers), employers require people who can communicate clearly and concisely. A major goal of the PSB is to graduate business students who are not only excellent communicators, but also have the well-developed professional soft skills that employers are finding more and more important. The Business Communications and Professional Development course (BUA 2990) has always been a high priority initiative. As Director of the Business Communications Program, Lillian Watson will strengthen and further the development of this PSB initiative.   “I hope to get students excited about developing the communication skills that will be critical to their professional development and personal success in the fast paced and competitive global world they face. My goal at HPU is to work with faculty, staff, and community leaders to strengthen and expand the Business Communications curriculum and give HPU students a strong business communications base that they can build upon throughout their professional lives. In the Business Law course, I hope to join with current professors to help today’s students recognize areas of possible legal liability so they can fully analyze business opportunities and risks. An exciting aspect of this class is that students gain a deeper understanding of the issues underlying so many of today’s headlines.”   Ms. Watson is licensed and trained as an attorney and mediator. She practiced business law for 20 years as an associate, partner, and later, in the role of counsel. Ms. Watson entered academia as a professor with expertise in all forms of oral and written communications. Her private commercial law practice required the ability to effectively communicate and advocate with clients, opposing attorneys, accountants, business leaders, staff members, and other constituencies. She has taught business law and business communications to undergraduates, MBA students, CPA students, and online graduate students at Elon University, Guilford College, Becker Professional Education, and an online MBA Program. She enjoys interacting with students from all walks of life. At High Point University, Ms. Watson teaches the Business Communications and Professional Development class, with future plans to also teach the Business Law class. She serves on two key committees for the Phillips School of Business, the Strategic Planning Committee and the Assurance of Learning Committee.   Ms. Watson has peer reviewed for the Journal of Legal Studies in Business and for the Association for Business Communication, 2016 Annual Conference Proceedings. She is also a contributing author to the North Carolina Bankruptcy Manual. She earned both her B.A. Cum Laude in History and her J.D. from Wake Forest University. While there, she was named Articles Editor of the Wake Forest Law Review. 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Immediately upon her arrival, she made significant contributions to student learning in the classroom, utilizing her experience, knowledge, and talents. She teaches marketing principles classes and upper level classes including marketing communications, international marketing, and marketing management. Dr. Hanson is responsible for bringing compelling speakers from the marketing profession to campus and sponsoring marketing projects—from national case competitions to partnerships with local companies—that make the field come to life for her students. Recent marketing projects include a case competition featuring the Chevy Sonic and semester-long consulting assignments for Carson-Dellosa Publishing and Cheerwine.   Having previously served as a chair of a college business department and a coordinator of a business division, Dr. Hanson was quickly tapped as the faculty representative to the Earl N. Phillips School of Business Strategic Planning Committee and the Curriculum Committee. Past and present service to HPU also includes the Assurance of Learning Committee and Admissions Committee.   Dr. Hanson’s research focuses on advertising and consumer behavior and includes topics such as:   • The Effect of Celebrity Status and Product/Endorser Fit on the Effectiveness of Athlete Endorsers • Environmental Concern, Attitude toward Green Corporate Practices, and Green Consumer Behavior in the United States and Canada • The Effect of Advertorial Format and Copy Length on Attitudes of Female and Male Audiences • The Use of Advertorials in Women’s and Teens’ Fashion Magazines   Her research has appeared in Advances in Consumer Research, Journal of Consumer Affairs, and publications of the American Marketing Association and the Marketing Management Association. She was named to the Editorial Review Board of the Academy of Marketing Studies Journal.   Dr. Hanson earned her Ph.D. in Marketing from the University of Maryland, her MBA from the Fuqua School of Business at Duke University, and her Bachelor of Arts with Honors in Economics from the University of North Carolina at Chapel Hill. [post_title] => Cynthia Hanson [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => cynthia-hanson [to_ping] => [pinged] => [post_modified] => 2021-08-27 14:13:35 [post_modified_gmt] => 2021-08-27 18:13:35 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.highpoint.edu/faculty-staff/%faculty_staff_department%/cynthia-hanson/ [menu_order] => 0 [post_type] => faculty-staff [post_mime_type] => [comment_count] => 0 [filter] => raw ) [5] => WP_Post Object ( [ID] => 94536 [post_author] => 62 [post_date] => 2021-05-26 14:09:01 [post_date_gmt] => 2021-05-26 18:09:01 [post_content] => Dr. Larry Carter, Associate Professor of Marketing and Director of the BEACON Lab, came to High Point University in the fall of 2017 from the Woodbury School of Business at Utah Valley University. Dr. Carter brings with him an excellent research portfolio, a wide breadth of knowledge about marketing, and teaching experience in the fields of marketing, business research, and entrepreneurship. He earned his Ph.D. from Old Dominion University and his B.S. and M.S. degrees from Virginia Polytechnic Institute and State University. Prior to his career in academia, most of Dr. Carter’s work experiences have consisted of management, sales, and marketing positions.   As an avid researcher, Dr. Carter has been published in the Journal of Product and Brand Management, Journal of Marketing Development and Competitiveness, Turkish Journal of Teacher Education, International Journal of Marketing Studies, International Business Review, International Marketing Review, and Journal of Business Ethics. His areas of interest for his research include:   • the analysis of consumer perception of foreign products and its key determinants, including consumer ethnocentrism, animosity, and country-of-origin image; • the examination of consumer perceptions of global brand images, cross-border brand alliances, and modes of foreign market entry; • the analysis of cultural and ethical factors affecting consumer buying behavior and managerial decision-making; • the effects of brand tribalism and brand pride upon consumers’ attitudes toward the brand and purchase intentions; • the impact of consumer needs (e.g., need for power, affiliation, achievement, and variety) upon consumers’ attitudes toward the brand and purchase intention.   Dr. Carter’s primary teaching interests lie in marketing research, marketing on the Internet, international marketing, consumer behavior, and marketing management. He has taught both undergraduate and graduate level courses across a variety of class delivery methods including face-to-face, hybrid, and online formats. Dr. Carter served extensively on the Service Learning Committee at Utah Valley University and has an article on service learning published in the Turkish Journal of Teacher Education. As a strong believer in service learning, his courses often contain an important project-based component that connects students with local businesses for real world application of marketing concepts.   In addition to being a scholar, Dr. Carter is also an accomplished martial artist. He has owned martial arts schools where he put his marketing principles and business operations knowledge into practice. In addition, he has also taught college credited martial arts and self-defense courses at various community colleges and universities. As a lifelong practitioner, Dr. Carter holds black belts and instructor certifications in multiple martial arts disciplines. He was inducted into the Martial Arts Masters Hall of Fame in 2013. [post_title] => Larry Carter [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => dr-larry-carter [to_ping] => [pinged] => [post_modified] => 2022-08-08 08:32:44 [post_modified_gmt] => 2022-08-08 12:32:44 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.highpoint.edu/?post_type=faculty-staff&p=94536 [menu_order] => 0 [post_type] => faculty-staff [post_mime_type] => [comment_count] => 0 [filter] => raw ) [6] => WP_Post Object ( [ID] => 111092 [post_author] => 53 [post_date] => 2021-08-13 09:24:34 [post_date_gmt] => 2021-08-13 13:24:34 [post_content] => Lyssa Haynes, Assistant Professor of Marketing, joined the Earl N. Phillips School of Business after a long Fortune 500 career in sales, professional education, and marketing. Ms. Haynes started as a Xerox sales representative moving into a seventeen-year career at Johnson and Johnson. At J&J, Lyssa began as a medical device account manager. After reaching the $2 million Sales Club, she was promoted into sales training, professional education, then marketing working with many sales teams across the region. From there, Lyssa became an Allergan Medical consultant for a national development team working with many surgeons to help them to build successful medical practices. In 2013 Lyssa was part of the leadership team as the Director of Business Development for a behavioral health hospital in Winston Salem. In this role, she created and executed marketing plans, managed their website and social media, and led the referral marketing team to achieve objectives over many years. She has served in local community organizations to bring more awareness and support for notable causes.   Ms. Haynes attributes her success to being adaptable, relevant, approachable, hard-working, and enthusiastic to help others face difficult challenges. She believes in supporting her students and her peers to attain the best education to change lives, foster new leaders, and leave a positive, enduring impression.   At High Point University, Ms. Haynes teaches undergraduate classes in Principles of Marketing and Sales in a Dynamic Environment. A native of North Carolina, she earned her BS in Business Administration with a marketing concentration from UNC-Chapel Hill, and her MBA from UNC-Greensboro. She also holds a long-standing certification with the American Council of Exercise teaching fitness classes for over 20 years.   Lyssa is the proud mother of twins. Her daughter recently graduated from UNC-Chapel Hill and is pursuing a graduate degree. Lyssa is also an HPU mom. Her son is a student at HPU in computer engineering.   She is very excited to be joining a part of her legacy since HPU is where her parents met and were married for 65 years. [post_title] => Alyssa Haynes [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => alyssa-haynes [to_ping] => [pinged] => [post_modified] => 2021-08-27 15:47:09 [post_modified_gmt] => 2021-08-27 19:47:09 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.highpoint.edu/?post_type=faculty-staff&p=111092 [menu_order] => 0 [post_type] => faculty-staff [post_mime_type] => [comment_count] => 0 [filter] => raw ) [7] => WP_Post Object ( [ID] => 97458 [post_author] => 53 [post_date] => 2021-06-03 16:09:45 [post_date_gmt] => 2021-06-03 20:09:45 [post_content] => Bridget Holcombe, Assistant Professor of the Practice of Business Communications and Director of Career Education, joined the Earl N. Phillips School of Business in August of 2019, but she was already an integral part of HPU. Ms. Holcombe served as HPU Director of Career and Professional Development from 2013 to 2017. In that position she was instrumental in developing two ground-breaking career courses where our students begin the career exploration process much earlier in their academic careers, systematically and purposefully discovering and pursuing their professional pathways.   Ms. Holcombe embarked on her career in education after building a career as a successful sales and marketing professional for Xerox Corporation and the John H. Harland Company. These experiences made her uniquely qualified to provide career and professional advice, as well as teach students how to prepare and market themselves for their future business endeavors.   At High Point University, Ms. Holcombe teaches a set of unique career development classes: Business Career Boot Camp, which is an intensive eight-week course designed to introduce students to the foundations of business while providing the tools needed for career exploration. A second class in this set, titled Developing Your Business Career Plan, is another eight-week course designed to prepare juniors and seniors to conduct a successful internship or job search. She also teaches Business Communications and Professional Development, which emphasizes the fundamentals of communication and professionalism that are essential for success in business, with an emphasis on professionalism and presentation skills.   Ms. Holcombe holds memberships in:   • National Association of Colleges and Employers • National Career Development Association • North Carolina Association of Colleges and Employers • North Carolina Career Development Association • Chi Sigma Iota Counseling Honor Society • Phi Beta Kapa   Ms. Holcombe is also certified as a Gallup Strengths Coach and a Myers-Briggs Practitioner.   Ms. Holcombe earned her M.S. in College Counseling and Student Development in Higher Education from the University of North Carolina at Greensboro, and a B.A. in Psychology from Wake Forest University. 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