Organizations in manufacturing, banking, technology, government, media, healthcare, education, and politics all market their products. As a marketing major at High Point University’s Phillips School of Business, you will learn how organizations identify customer needs, develop effective strategies, and bring products, services, and ideas to market. Our curriculum combines the core elements of business understanding: accounting, economics, finance, and management with in-depth study of product, pricing, promotion, and distribution strategies. Through classroom instruction and hands-on learning experiences, students develop the analytical, strategic, and communication skills needed to connect with target audiences in both traditional and digital environments.
The American Marketing Association (AMA) is a professional organization that connects students with real-world marketing experience, networking opportunities, and career development. HPU’s award-winning chapter has been recognized as an Outstanding Chapter for Professional Development at the International Collegiate Conference and has twice been named a finalist in the AMA’s annual marketing plan case competition. Find the meeting schedule and keep up with HPU AMA activities on Instagram.
The Biometric Evaluation, Analytics, Cognitive Observation, and Neuromarketing (BEACON) lab provides students with hands-on experience in biometric technologies including eye-tracking, electroencephalography (EEG), galvanic skin response (GSR), electrocardiography (EKG), and facial expressions analyses. HPU students have used the lab to study the effectiveness of color in logo designs, attention spans in social media advertising, and how brand names shape consumer choices. Read how students partner with local businesses and get hands-on experience through the lab’s latest technology: HPU’s BEACON Lab Expands Biometric Research
The Marketing in Spain Maymester is a four-week experiential program that combines classroom instruction with weekend excursions across Spain. Based at the historic University of Salamanca, the oldest university in the Hispanic world, students study international business and global branding with HPU faculty while using Salamanca as a home base for exploring Spain’s diverse regions, cities, and cultures. Read more about the Marketing in Spain Maymester: HPU Students Study Abroad in Spain for a “Maymester” Trip
| Degree Requirements | Credits |
|---|---|
| Major Requirements | 74 |
| University Core Requirements | 36-44 |
| Electives | 10-18 |
| Total | 128 |
| Minor Requirements | Credits |
|---|---|
| Course Requirements | 20 |
| Total | 20 |
| Course | Course Title | Credits |
|---|---|---|
| ACC 2010 | Financial Accounting | 4 |
| ACC 2020 | Managerial Accounting | 4 |
| BUA 1050 | Practical Excel for Business | 1* |
| BUA 2000 | Business Career Boot Camp | 1 |
| BUA 2990 | Business Communications and Professional Development | 4 |
| BUA 3050 | Business Law | 4 |
| ECO 2030 | Principles of Macroeconomics | 4** |
| ECO 2050 | Principles of Microeconomics | 4** |
| FIN 3010 | Financial Management | 4 |
| MGT 2220 | Principles of Management and Organizational Behavior | 4 |
| MGT 3280 | Operations and Supply Chain Management | 4**** |
| MKT 2110 | Principles of Marketing and Personal Selling | 4 |
| MKT 4400 | Marketing Management | 4*** |
| MTH 1310, MTH 1410 | Applied Mathematical Concepts for Business or Calculus I | 4 |
| SLS 3600 | Sales in Dynamic Environments | 4 |
| STS 2610, STS 2910 | Business Statistics and Analysis or Introduction to Statistical Analysis | 4 |
| Select one course from the following list: | ||
| MKT 3750 | International Marketing | 4 |
| MKT/GBS 3850 | Marketing in Spain | 4***** |
| Select three courses from the following list: | ||
| MKT 3180 | Marketing Communications | 4 |
| MKT 3200 | Consumer Behavior | 4 |
| MKT 3300 | Marketing Research | 4 |
| MKT 4100 | Social Media Marketing | 4 |
| Course Descriptions | ||
| Course | Course Title | Credits |
|---|---|---|
| MKT 2110 | Principles of Marketing and Personal Selling | 4 |
| Select four courses from the following list: | ||
| MKT 3180 | Marketing Communications | 4 |
| MKT 3200 | Consumer Behavior | 4 |
| MKT 3300 | Marketing Research | 4 |
| MKT 3600 | Sales in Dynamic Environments | 4 |
| MKT 4100 | Social Media Marketing Strategy | 4 |
| MKT 4400 | Marketing Management | 4* |
| MKT 2881/3881/4881 | Special Topics | 4 |
| Course Descriptions | ||
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Charlie (Charles) Shackelford, Class of 2026 Hometown: Memphis, Tennessee Major: Sales Minor: Marketing Post-graduation plans: Charlie has accepted a position with TQL (Total Quality Logistics) as a Logistics Account Executive in Cincinnati, Ohio. In this role, he will be freight brokering…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. View More Graduate Profiles Name: Claire Zucker, Class of 2026 Hometown: Scottsdale, Arizona Major: Marketing, minor in Data Analytics Post-graduation plans: Claire is launching her career as a Brand Marketing Specialist for Dutch Bros in Tempe, Arizona. Her new role focuses on…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. View More Graduate Profiles Name: Brielle Regdos, Class of 2026 Hometown: Lincolnton, North Carolina Major: English, minor in Marketing Post-graduation plans: Brielle is launching her career as a Sales & Marketing Coordinator with enTune Accounting & Business Solutions in Charlotte, North Carolina….
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. View More Graduate Profiles Name: Reily Granahan, Class of 2027 Hometown: Brookline, Massachusetts Major: Business Administration, minor in Marketing Post-graduation plans: Reily has joined Furnitureland South (FSL) as a Research Assistant Intern in Jamestown, North Carolina. In this role, Reily supports multiple…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. View More Graduate Profiles Name: Eamon Walker, Class of 2025 Hometown: Devon, Pennsylvania Major: Marketing Post-graduation plans: Eamon is beginning his career as a partner and bespoke clothier with Tom James in Philadelphia, Pennsylvania. As a highly trained clothier, Eamon is prepared…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. View More Graduate Profiles Name: Lacy Messick, Class of 2026 Hometown: Advance, North Carolina Major: Business Administration, minors in Marketing and Entrepreneurship Post-graduation plans: Lacy is beginning her career as a Logistics Account Executive (LAE) with Total Quality Logistics (TQL) in High…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. View More Graduate Profiles Name: Amanda Vecchione, Class of 2026 Hometown: Hackettstown, New Jersey Major: Accounting and Marketing Post-graduation plans: Amanda is beginning her career as a DAT Associate with Pricewaterhousecoopers (PwC) in New York, New York. Starting out as an intern…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. View More Graduate Profiles Name: Marissa Del Priore, Class of 2024 and 2025 Hometown: Montvale, New Jersey Major: B.S.B.A in Marketing with a minor in Sales (2024); M.A. in Communication and Business Leadership (2025) Post-graduation plans: Marissa began her career as a…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. View More Graduate Profiles Name: Mark Epstein, Class of 2026 Hometown: Novato, California Major: Marketing and Music – Trombone Performance Post-graduation plans: Mark is beginning his career as a Corporate Service Analyst with Morgan Stanley in Alpharetta, Georgia. As a Corporate Service…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. View More Graduate Profiles Name: Avery Miles, Class of 2026 Hometown: Burlington, North Carolina Major: Marketing; minor in Social Innovation Post-graduation plans: Avery will be joining the Real Whirled Sales Development Program for Whirlpool Corporation in Benton Harbor, Michigan, upon graduation. The…
The BEACON laboratory, led by Dr. Miguel Sahagun, Associate Professor of Marketing, vigorously supports an applied student research initiative at High Point University, particularly within the schools of business and communication. The acronym BEACON stands for Biometric Evaluation, Analytics, Cognitive Observation, and Neuromarketing. This cutting-edge research lab is housed on the second floor of the Nido Qubein School of Communication, and supports both faculty and student-led studies with the use of biometric technologies including eye-tracking, electroencephalography (EEG), galvanic skin response (GSR), electrocardiography (EKG), and facial expressions analyses to solve research problems.
“This lab gives our students a hands-on approach to research,” says Dr. Sahagun. “It is a great step up for students pursuing graduate school to already have research published. While there are large marketing companies that have this type of equipment, not many colleges and universities have access to this cutting-edge technology.”
