Today’s marketing landscape would be nearly unrecognizable to an agency from past eras. Marketing is now at the center of any successful enterprise, whether it is a financial institution, a sports team, a retail store, or a celebrity.
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Faculty
Faculty
Array ( [0] => WP_Post Object ( [ID] => 97899 [post_author] => 53 [post_date] => 2021-06-03 16:19:29 [post_date_gmt] => 2021-06-03 20:19:29 [post_content] => Director, Professional Selling Program. Sales Professional in Residence. Assistant Professor of Marketing.   Larry Quinn, Chair of the Department of Marketing and Sales, Director of the Professional Selling Program, Sales Professional in Residence, and Assistant Professor of Marketing, joined the Earl N. Phillips School of Business as an adjunct instructor in 2011 and was hired as a full time assistant professor in 2013. He came to academia after working in the business world as a top executive in sales and marketing.   Mr. Quinn began his career at EDS and Xerox, earning most of his experience along the way in technology services, publishing, and computer equipment businesses. He was consistently cited for exceeding sales quotas and closure rates, as well as turning around challenging situations.   During his business career, he maintained a consistent record of instilling loyalty and exceptional performance in teams through his creativity, hard work, and vision. He was comfortable and effective in high visibility roles. Those same skills that served him well in the corporate world serve High Point University students well in the classroom. He is an excellent communicator, utilizing a style of openness, candor and humor. His enthusiasm is infectious.   At High Point University, Mr. Quinn teaches undergraduate classes in Principles of Marketing, Sales in a Dynamic Environment, International Marketing and the graduate class in Marketing in a Global Economy. He previously taught marketing, professional selling, organizational behavior, and retailing at Greensboro College, Elon University, and George Mason University, earning outstanding instructor awards in 2010 and 2011.   Mr. Quinn serves as the founding adviser for the PSB Selling Club. He has made a significant impact on students from a wide array of majors, training them in sales techniques and strategies. He has led them them to national sales competitions where they have fared tremendously well in securing full time positions and internships with prestigious companies. Mr. Quinn has worked with students individually and in groups to impart upon them the skills, knowledge, tactics, and professional polish he learned during his successful career in sales and marketing. He has also brought in sales professionals to share their stories and coach club members and other interested students. Leaving no stone unturned, Mr. Quinn is even known to give lessons on how to polish one's shoes!   Mr. Quinn served as a lieutenant in the United State Naval Reserve as an Aircraft Commander, Instructor Pilot and was awarded two Combat Air Medals. He earned his MBA in Finance at American University and his AB in English at Fordham University. [post_title] => Larry Quinn [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => larry-quinn [to_ping] => [pinged] => [post_modified] => 2021-08-06 13:13:57 [post_modified_gmt] => 2021-08-06 17:13:57 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.highpoint.edu/faculty-staff/%faculty_staff_department%/larry-quinn/ [menu_order] => 0 [post_type] => faculty-staff [post_mime_type] => [comment_count] => 0 [filter] => raw ) [1] => WP_Post Object ( [ID] => 97962 [post_author] => 53 [post_date] => 2021-06-03 16:20:17 [post_date_gmt] => 2021-06-03 20:20:17 [post_content] => Mark S. Michael, Assistant Professor of the Practice of Marketing, joined the PSB full time in the fall of 2017. After a distinguished professional career with Motorola/Motorola Solutions, he decided to enter the academic realm. He had tested the academic waters at High Point University first as a part-time instructor, and was quickly identified as a valuable potential addition to the faculty of the PSB Department of Marketing and Sales.   Mr. Michael brings to the classroom his extensive experience as a business development and strategy executive. Armed with a B.A. in psychology from the University of California at Berkeley and then an M.B.A. with High Honors from Lake Forest Graduate School of Management, Mr. Michael utilized his knowledge of how people think and teamed it with his business analytics skills to rise quickly at Motorola. He was promoted eight times at Motorola, starting out as a sales representative, moving through sales management roles at the zone, regional, and national levels before moving into channel strategy and management roles, and ultimately rising to the level of senior consultant for strategy and business development.   Mr. Michael's expertise is in global channel management, business development, market analytics, and sales techniques. As an award-winning sales professional and manager, he is skilled at producing teams that meet and exceed their goals. This is a valuable asset in the classroom because he can apply the same teaching techniques and modules with his students. He is a skilled business strategist who can help students learn to identify, research and analyze market metrics.   At HPU, Mr. Michael teaches courses including Sales in Dynamic Environments and Sales Leadership. He serves as the Assistant Director of the HPU Professional Selling Program. [post_title] => Mark Michael [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => mark-michael [to_ping] => [pinged] => [post_modified] => 2021-08-27 14:01:54 [post_modified_gmt] => 2021-08-27 18:01:54 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.highpoint.edu/?p=97962 [menu_order] => 0 [post_type] => faculty-staff [post_mime_type] => [comment_count] => 0 [filter] => raw ) [2] => WP_Post Object ( [ID] => 97974 [post_author] => 53 [post_date] => 2021-06-03 16:21:01 [post_date_gmt] => 2021-06-03 20:21:01 [post_content] => Dr. Miguel Sahagun joined the Earl N. Phillips School of Business at HPU as an Assistant Professor of Marketing in 2015. The PSB is delighted to have added a professor with his international background and experience to the Department of Marketing. He comes with extensive corporate experience, having worked for several different manufacturing companies, mainly in the furniture and automotive industries. These included: Deltronicos de Matamoros, Candados Universales, Stone Art-Intermanum, and Galeria Nanahuari. Dr. Sahagun held different positions during this time, starting as an industrial engineer and ergonomics coordinator, and eventually becoming plant manager.   Dr. Sahagun has also served as MBA Program Director at the Instituto Internacional de Estudios Superiores (IIES). Prior to that, he worked as an academic instructor at both the undergraduate and graduate levels at IIES. He was instrumental in designing the curricula for several undergraduate business majors.   During his doctoral studies, Dr. Sahagun worked as research assistant, teaching assistant, and instructor for undergraduate courses at The University of Texas Pan-American (UTPA). He is an active member of the American Marketing Association. He has presented his research at various national and international marketing conferences in Peru, Mexico, Romania, and the United States. He currently has two journal publications and one handbook chapter. His research interests include:   • The process customers go through in order to become loyal customers • The adoption process followed by customers • Students’ perspectives of student ethics and college sports ethics • The process high school students go through when selecting a college   Dr. Sahagun's doctoral dissertation was published as a book titled, "Consumer Responses to Imported Products: The Product Adoption Process, Antecedents, and Consequences." The book was released in 2016 with this ISBN: 978-3-659-81680-2.   At High Point University, Dr. Sahagun serves on the PSB Graduate Committee. He is teaching multiple sections of Principles of Marketing. He has previously taught courses in International Business, E-Marketing, Hispanic Marketing, Sports Marketing, Sales Management, and Product and Brand Strategy.   Dr. Sahagun earned his doctoral degree in Business Administration with a Concentration in Marketing from The University of Texas Pan-American (UTPA) at Edinburg, Texas, in August 2015. He earned his master’s degree in Business Administration from The University of Texas at Brownsville (UTB) at Brownsville, Texas, in August 1997, and a bachelor of Industrial Engineering from the Instituto Tecnologico y de Estudios Superiores de Occidente (ITESO) at Guadaljara, Mexico, in June 1994. [post_title] => Miguel Sahagun [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => miguel-sahagun [to_ping] => [pinged] => [post_modified] => 2021-08-27 14:03:34 [post_modified_gmt] => 2021-08-27 18:03:34 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.highpoint.edu/?p=97974 [menu_order] => 0 [post_type] => faculty-staff [post_mime_type] => [comment_count] => 0 [filter] => raw ) [3] => WP_Post Object ( [ID] => 97902 [post_author] => 53 [post_date] => 2021-06-03 16:19:45 [post_date_gmt] => 2021-06-03 20:19:45 [post_content] => Lillian Hill Watson, J.D., joined the Earl N. Phillips School of Business (PSB) in the fall of 2016 as an Assistant Professor of Business Communications and Business Law. She also serves as Director of the Business Communications Program. A Wake Forest University educated attorney, she came to academia after a distinguished legal career in business and bankruptcy law.   According to NACE (the National Association of Colleges and Employers), employers require people who can communicate clearly and concisely. A major goal of the PSB is to graduate business students who are not only excellent communicators, but also have the well-developed professional soft skills that employers are finding more and more important. The Business Communications and Professional Development course (BUA 2990) has always been a high priority initiative. As Director of the Business Communications Program, Lillian Watson will strengthen and further the development of this PSB initiative.   “I hope to get students excited about developing the communication skills that will be critical to their professional development and personal success in the fast paced and competitive global world they face. My goal at HPU is to work with faculty, staff, and community leaders to strengthen and expand the Business Communications curriculum and give HPU students a strong business communications base that they can build upon throughout their professional lives. In the Business Law course, I hope to join with current professors to help today’s students recognize areas of possible legal liability so they can fully analyze business opportunities and risks. An exciting aspect of this class is that students gain a deeper understanding of the issues underlying so many of today’s headlines.”   Ms. Watson is licensed and trained as an attorney and mediator. She practiced business law for 20 years as an associate, partner, and later, in the role of counsel. Ms. Watson entered academia as a professor with expertise in all forms of oral and written communications. Her private commercial law practice required the ability to effectively communicate and advocate with clients, opposing attorneys, accountants, business leaders, staff members, and other constituencies. She has taught business law and business communications to undergraduates, MBA students, CPA students, and online graduate students at Elon University, Guilford College, Becker Professional Education, and an online MBA Program. She enjoys interacting with students from all walks of life. At High Point University, Ms. Watson teaches the Business Communications and Professional Development class, with future plans to also teach the Business Law class. She serves on two key committees for the Phillips School of Business, the Strategic Planning Committee and the Assurance of Learning Committee.   Ms. Watson has peer reviewed for the Journal of Legal Studies in Business and for the Association for Business Communication, 2016 Annual Conference Proceedings. She is also a contributing author to the North Carolina Bankruptcy Manual. She earned both her B.A. Cum Laude in History and her J.D. from Wake Forest University. While there, she was named Articles Editor of the Wake Forest Law Review. 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Immediately upon her arrival, she made significant contributions to student learning in the classroom, utilizing her experience, knowledge, and talents. She teaches marketing principles classes and upper level classes including marketing communications, international marketing, and marketing management. Dr. Hanson is responsible for bringing compelling speakers from the marketing profession to campus and sponsoring marketing projects—from national case competitions to partnerships with local companies—that make the field come to life for her students. Recent marketing projects include a case competition featuring the Chevy Sonic and semester-long consulting assignments for Carson-Dellosa Publishing and Cheerwine.   Having previously served as a chair of a college business department and a coordinator of a business division, Dr. Hanson was quickly tapped as the faculty representative to the Earl N. Phillips School of Business Strategic Planning Committee and the Curriculum Committee. Past and present service to HPU also includes the Assurance of Learning Committee and Admissions Committee.   Dr. Hanson’s research focuses on advertising and consumer behavior and includes topics such as:   • The Effect of Celebrity Status and Product/Endorser Fit on the Effectiveness of Athlete Endorsers • Environmental Concern, Attitude toward Green Corporate Practices, and Green Consumer Behavior in the United States and Canada • The Effect of Advertorial Format and Copy Length on Attitudes of Female and Male Audiences • The Use of Advertorials in Women’s and Teens’ Fashion Magazines   Her research has appeared in Advances in Consumer Research, Journal of Consumer Affairs, and publications of the American Marketing Association and the Marketing Management Association. She was named to the Editorial Review Board of the Academy of Marketing Studies Journal.   Dr. Hanson earned her Ph.D. in Marketing from the University of Maryland, her MBA from the Fuqua School of Business at Duke University, and her Bachelor of Arts with Honors in Economics from the University of North Carolina at Chapel Hill. [post_title] => Cynthia Hanson [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => cynthia-hanson [to_ping] => [pinged] => [post_modified] => 2021-08-27 14:13:35 [post_modified_gmt] => 2021-08-27 18:13:35 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.highpoint.edu/faculty-staff/%faculty_staff_department%/cynthia-hanson/ [menu_order] => 0 [post_type] => faculty-staff [post_mime_type] => [comment_count] => 0 [filter] => raw ) [5] => WP_Post Object ( [ID] => 94536 [post_author] => 62 [post_date] => 2021-05-26 14:09:01 [post_date_gmt] => 2021-05-26 18:09:01 [post_content] => Dr. Larry Carter, Assistant Professor of Marketing and Director of the BEACON Lab, came to High Point University in the fall of 2017 from the Woodbury School of Business at Utah Valley University. Dr. Carter brings with him an excellent research portfolio, a wide breadth of knowledge about marketing, and teaching experience in the fields of marketing, business research, and entrepreneurship. He earned his Ph.D. from Old Dominion University and his B.S. and M.S. degrees from Virginia Polytechnic Institute and State University. Prior to his career in academia, most of Dr. Carter’s work experiences have consisted of management, sales, and marketing positions.   As an avid researcher, Dr. Carter has been published in the Journal of Product and Brand Management, Journal of Marketing Development and Competitiveness, Turkish Journal of Teacher Education, International Journal of Marketing Studies, International Business Review, International Marketing Review, and Journal of Business Ethics. His areas of interest for his research include:   • the analysis of consumer perception of foreign products and its key determinants, including consumer ethnocentrism, animosity, and country-of-origin image; • the examination of consumer perceptions of global brand images, cross-border brand alliances, and modes of foreign market entry; • the analysis of cultural and ethical factors affecting consumer buying behavior and managerial decision-making; • the effects of brand tribalism and brand pride upon consumers’ attitudes toward the brand and purchase intentions; • the impact of consumer needs (e.g., need for power, affiliation, achievement, and variety) upon consumers’ attitudes toward the brand and purchase intention.     Dr. Carter’s primary teaching interests lie in marketing research, marketing on the Internet, international marketing, consumer behavior, and marketing management. He has taught both undergraduate and graduate level courses across a variety of class delivery methods including face-to-face, hybrid, and online formats. Dr. Carter served extensively on the Service Learning Committee at Utah Valley University and has an article on service learning published in the Turkish Journal of Teacher Education. As a strong believer in service learning, his courses often contain an important project-based component that connects students with local businesses for real world application of marketing concepts.   In addition to being a scholar, Dr. Carter is also an accomplished martial artist. He has owned martial arts schools where he put his marketing principles and business operations knowledge into practice. In addition, he has also taught college credited martial arts and self-defense courses at various community colleges and universities. As a lifelong practitioner, Dr. Carter holds black belts and instructor certifications in multiple martial arts disciplines. He was inducted into the Martial Arts Masters Hall of Fame in 2013. [post_title] => Larry Carter [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => dr-larry-carter [to_ping] => [pinged] => [post_modified] => 2021-08-27 14:09:05 [post_modified_gmt] => 2021-08-27 18:09:05 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.highpoint.edu/?post_type=faculty-staff&p=94536 [menu_order] => 0 [post_type] => faculty-staff [post_mime_type] => [comment_count] => 0 [filter] => raw ) [6] => WP_Post Object ( [ID] => 111092 [post_author] => 53 [post_date] => 2021-08-13 09:24:34 [post_date_gmt] => 2021-08-13 13:24:34 [post_content] => Lyssa Haynes, Assistant Professor of Marketing, joined the Earl N. Phillips School of Business after a long Fortune 500 career in sales, professional education, and marketing. Ms. Haynes started as a Xerox sales representative moving into a seventeen-year career at Johnson and Johnson. At J&J, Lyssa began as a medical device account manager. After reaching the $2 million Sales Club, she was promoted into sales training, professional education, then marketing working with many sales teams across the region. From there, Lyssa became an Allergan Medical consultant for a national development team working with many surgeons to help them to build successful medical practices. In 2013 Lyssa was part of the leadership team as the Director of Business Development for a behavioral health hospital in Winston Salem. In this role, she created and executed marketing plans, managed their website and social media, and led the referral marketing team to achieve objectives over many years. She has served in local community organizations to bring more awareness and support for notable causes.   Ms. Haynes attributes her success to being adaptable, relevant, approachable, hard-working, and enthusiastic to help others face difficult challenges. She believes in supporting her students and her peers to attain the best education to change lives, foster new leaders, and leave a positive, enduring impression.   At High Point University, Ms. Haynes teaches undergraduate classes in Principles of Marketing and Sales in a Dynamic Environment. A native of North Carolina, she earned her BS in Business Administration with a marketing concentration from UNC-Chapel Hill, and her MBA from UNC-Greensboro. She also holds a long-standing certification with the American Council of Exercise teaching fitness classes for over 20 years.   Lyssa is the proud mother of twins. Her daughter recently graduated from UNC-Chapel Hill and is pursuing a graduate degree. Lyssa is also an HPU mom. Her son is a student at HPU in computer engineering.   She is very excited to be joining a part of her legacy since HPU is where her parents met and were married for 65 years. [post_title] => Alyssa Haynes [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => alyssa-haynes [to_ping] => [pinged] => [post_modified] => 2021-08-27 15:47:09 [post_modified_gmt] => 2021-08-27 19:47:09 [post_content_filtered] => [post_parent] => 0 [guid] => https://www.highpoint.edu/?post_type=faculty-staff&p=111092 [menu_order] => 0 [post_type] => faculty-staff [post_mime_type] => [comment_count] => 0 [filter] => raw ) [7] => WP_Post Object ( [ID] => 97458 [post_author] => 53 [post_date] => 2021-06-03 16:09:45 [post_date_gmt] => 2021-06-03 20:09:45 [post_content] => Bridget Holcombe, Assistant Professor of the Practice of Business Communications and Director of Career Education, joined the Earl N. Phillips School of Business in August of 2019, but she was already an integral part of HPU. Ms. Holcombe served as HPU Director of Career and Professional Development from 2013 to 2017. In that position she was instrumental in developing two ground-breaking career courses where our students begin the career exploration process much earlier in their academic careers, systematically and purposefully discovering and pursuing their professional pathways.   Ms. Holcombe embarked on her career in education after building a career as a successful sales and marketing professional for Xerox Corporation and the John H. Harland Company. These experiences made her uniquely qualified to provide career and professional advice, as well as teach students how to prepare and market themselves for their future business endeavors.   At High Point University, Ms. Holcombe teaches a set of unique career development classes: Business Career Boot Camp, which is an intensive eight-week course designed to introduce students to the foundations of business while providing the tools needed for career exploration. A second class in this set, titled Developing Your Business Career Plan, is another eight-week course designed to prepare juniors and seniors to conduct a successful internship or job search. She also teaches Business Communications and Professional Development, which emphasizes the fundamentals of communication and professionalism that are essential for success in business, with an emphasis on professionalism and presentation skills.   Ms. Holcombe holds memberships in:   • National Association of Colleges and Employers • National Career Development Association • North Carolina Association of Colleges and Employers • North Carolina Career Development Association • Chi Sigma Iota Counseling Honor Society • Phi Beta Kapa   Ms. Holcombe is also certified as a Gallup Strengths Coach and a Myers-Briggs Practitioner.   Ms. Holcombe earned her M.S. in College Counseling and Student Development in Higher Education from the University of North Carolina at Greensboro, and a B.A. in Psychology from Wake Forest University. 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Chair, Department of Marketing and Sales
Assistant Professor of Marketing and Assistant Director of the Professional Selling Program
Assistant Professor of Business Communications and Business Law.Director of the Business Communications Program.
Assistant Professor of Marketing, Director of the BEACON Lab
Assistant Professor of the Practice of Marketing and Sales
Assistant Professor of the Practice of Business Communications & Director of Career Education

Major in Marketing

Organizations in manufacturing, banking, securities trading, technology, charity, government, the media, healthcare, education, and politics all market their products.  As a marketing major at High Point University’s Phillips School of Business, the student will learn how to create messages that move products — no matter what they are.  The student will study the how and the why of business success through economics, finance, statistics, and mathematics.  The student will study distribution, pricing, and preparation of goods and services.  The student will develop the communications tools needed to understand and reach people through traditional and social media.  Every student in the program will master the professional marketing skills necessary for building long-lasting customer relationships based on listening, trust, and value.


 

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Course Requirements 2020/2021
Bachelor of Science Business Administration in Marketing
Minor in Marketing
Bachelor of Science Business Administration in Marketing
Degree Requirements Credits
Major Requirements 69
University Core Requirements 50
Electives 17
Total 128
Minor in Marketing
Minor Requirements Credits
Course Requirements 20
Total 20
Requirements for B.S.B.A. in Marketing
Requirements for Minor in Marketing
Requirements for B.S.B.A. in Marketing
Course Course Title Credits
ACC 2010 Financial Accounting 4
ACC 2020 Managerial Accounting 4
BUA 2000 Business Career Boot Camp 1
BUA 2990 Business Communications and Professional Development 4
ECO 2030 Principles of Macroeconomics 4
ECO 2050 Principles of Microeconomics 4
FIN 3010 Financial Management 4
MGT 2220 Principles of Management and Organizational Behavior 4
MGT 3280 Operations and Supply Chain Management 4
MKT 2110 Principles of Marketing and Personal Selling 4
MKT 3600 Sales in Dynamic Environments 4
MKT 4400 Marketing Management 4
MTH 1310, MTH 1410 Applied Mathematical Concepts for Business or Calculus I 4
STS 2610, STS 2910 Business Statistics and Analysis or Introduction to Statistical Analysis with SAS Applications 4
Select one course from the following list:
MKT 3750 International Marketing 4
MKT/GBS 3850 Marketing in Spain 4*
Select three courses from the following list:
MKT 3180 Marketing Communications 4
MKT 3200 Consumer Behavior 4
MKT 3300 Marketing Research 4
MKT 3680 Negotiations 4
MKT 4100 Social Media Marketing 4
Course Descriptions
*Part of the study abroad program.

1. At least 50% of traditional business credit hours in this major must be completed at High Point University. Traditional business subjects include courses with the following prefixes: ACC, BUA, ECO, ENT, FIN, MGT, and MKT.

2. Students are encouraged also to consider internships, undergraduate research, or independent study in business, beyond the standard requirements.
Requirements for Minor in Marketing
Course Course Title Credits
MKT 2110 Principles of Marketing and Personal Selling 4
MKT 4400 Marketing Management 4*
Select three courses from the following list:
MKT 3180 Marketing Communications 4
MKT 3200 Consumer Behavior 4
MKT 3300 Marketing Research 4
MKT 3600 Sales in Dynamic Environments 4
MKT 3750, MKT/GBS 3850 International Marketing or Marketing in Spain 4, 4**
MKT 4100 Social Media Marketing Strategy 4
MKT 2881/3881/4881 Special Topics 4
Course Descriptions
*MKT 4400 has prerequisites of MKT 2110 and two other MKT courses.
**MKT/GBS 3850 is part of the study abroad program.

Career Opportunities
Organizations in manufacturing, banking, securities trading, technology, charity, government, the media, healthcare, education, and politics all market their products. As a marketing major at High Point University’s Phillips School of Business, the student will learn how to create messages that move products—no matter what they are. The student will study the how and the why of business success through economics, finance, statistics, and mathematics. The student will study distribution, pricing, and preparation of goods and services. The student will develop the communications tools needed to understand and reach people through traditional and social media. Every student in the program will master the professional selling skills necessary for building long-lasting customer relationships based on listening, trust, and value.
Student Outcomes
Ian MacDonald
Cvent

  With another Commencement behind us, High Point University graduates will be commencing prestigious career paths around the world at Fortune 500 companies, international service programs, public school systems, top-tier law, medical and graduate school programs, and many other esteemed organizations thanks to their journey at HPU. Here’s a glimpse of one extraordinary member of the…

Emily Katz

  With another Commencement behind us, High Point University graduates will be commencing prestigious career paths around the world at Fortune 500 companies, international service programs, public school systems, top-tier law, medical and graduate school programs, and many other esteemed organizations thanks to their journey at HPU. Here’s a glimpse of one extraordinary member of the…

READ MORE INTERNSHIP PROFILES   Name: Gillian Fajack Hometown: Cincinnati, Ohio Year: Class of 2023 Major: Marketing with minors in photography and finance Internship: As a GBS sales intern, Fajack shadowed a variety of employees at Gallagher Insurance Brokerage Company. At the end of the summer, she then competed on a team to display her…

Valeria Maya
Medix

  With another Commencement quickly approaching, High Point University graduates will be commencing prestigious career paths around the world at Fortune 500 companies, international service programs, public school systems, top-tier law, medical and graduate school programs, and many other esteemed organizations thanks to their journey at HPU. Here’s a glimpse of one extraordinary member from…

Anastasia Dwyer
Cincinnati Insurance Companies

  With another Commencement behind us, High Point University graduates will be commencing prestigious career paths around the world at Fortune 500 companies, international service programs, public school systems, top-tier law, medical and graduate school programs, and many other esteemed organizations thanks to their journey at HPU. Here’s a glimpse of one extraordinary senior from…

  READ MORE INTERNSHIP PROFILES Name: Kate McCarthy Hometown: Holden, Massachusetts Year: Class of 2023 Major: Double majors in marketing and finance with a minor in sales Internship: McCarthy spent the summer with Racetrac, Inc. as a marketing intern in Atlanta, Georgia. She assisted in all departments on the marketing team including partnerships and promotions, brand…

  READ MORE INTERNSHIP PROFILES Name: Harold Velasquez Hometown: Pfafftown, North Carolina Year: Class of 2022 Major: Marketing with minors in sales and graphic design Internship: Velasquez spent the summer with NASCAR and CSM Sport & Entertainment for business development. Through the NASCAR Diversity Internship Program (NDIP), he worked in business development for a partner…

  READ MORE INTERNSHIP PROFILES Name: Tiffany Selberg Hometown: Charlotte, North Carolina Year: Class of 2022 Major: Marketing with a minor in social media marketing Internship: Selberg interned with AT&T in their business-to-business sales development program in Dallas, Texas. She served as a client solutions executive for AT&T Business, calling upon small and mid-sized businesses…

Taylor Arthur
Oracle

Name: Taylor Arthur Hometown: Charlotte, North Carolina Year: Class of 2022 Major: Marketing Internship: Arthur joined Oracle as the product marketing-tech intern in Austin, Texas. Her tasks included mastering the internal workings of marketing processes such as the foundations of conducting a webcast from beginning to end. This opportunity also offered her proficiency in software applications…

Madison Ryan
Mercedes-Benz Stadium

With another Commencement behind us, High Point University graduates will be commencing prestigious career paths around the world at Fortune 500 companies, international service programs, public school systems, top-tier law, medical and graduate school programs, and many other esteemed organizations thanks to their journey at HPU. Here’s a glimpse of one extraordinary senior from the…

Study Abroad
At High Point University, our emphasis on global perspectives is designed to provide students with opportunities to enhance their international awareness and to develop their cross-cultural communication skills. Study abroad is strongly encouraged as a part of this emphasis on global studies. With a variety of extraordinary options at some of the most prestigious universities in the world, students at High Point University are encouraged to study abroad as early as the summer after their freshman year. Employers are looking for more than just a degree; they want well-rounded individuals who have familiarity with diverse cultures, special skills, and knowledge of the world around them.
School of Business Gallery
School of Business Gallery
View photos from Earl N. Phillips School of Business
HPU Beacon Lab 1 1
The BEACON Lab

The BEACON laboratory, led by Dr. Larry Carter, Assistant Professor of Marketing, vigorously supports an applied student research initiative at High Point University, particularly within the schools of business and communication.  The acronym BEACON stands for Biometric Evaluation, Analytics, Cognitive Observation, and Neuromarketing.  This cutting-edge research lab is housed on the second floor of the Nido Qubein School of Communication, and supports both faculty and student-led studies with the use of biometric technologies including eye-tracking, electroencephalography (EEG), galvanic skin response (GSR), electrocardiography (EKG), and facial expressions analyses to solve research problems.

“This lab gives our students a hands-on approach to research,” says Dr. Carter.  “It is a great step up for students pursuing graduate school to already have research published.  While there are large marketing companies that have this type of equipment, not many colleges and universities have access to this cutting-edge technology.”

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