Earl N. Phillips School of Business

Program Overview

Major in Marketing

Organizations in manufacturing, banking, securities trading, technology, charity, government, the media, healthcare, education, and politics all market their products.  As a marketing major at High Point University’s Phillips School of Business, the student will learn how to create messages that move products — no matter what they are.  The student will study the how and the why of business success through economics, finance, statistics, and mathematics.  The student will study distribution, pricing, and preparation of goods and services.  The student will develop the communications tools needed to understand and reach people through traditional and social media.  Every student in the program will master the professional marketing skills necessary for building long-lasting customer relationships based on listening, trust, and value.


The BEACON laboratory, led by Dr. Larry Carter, Assistant Professor of Marketing, vigorously supports an applied student research initiative at High Point University, particularly within the schools of business and communication.  The acronym BEACON stands for Biometric Evaluation, Analytics, Cognitive Observation, and Neuromarketing.  This cutting-edge research lab is housed on the second floor of the Nido Qubein School of Communication, and supports both faculty and student-led studies with the use of biometric technologies including eye-tracking, electroencephalography (EEG), galvanic skin response (GSR), electrocardiography (EKG), and facial expressions analyses to solve research problems.

“This lab gives our students a hands-on approach to research,” says Dr. Carter.  “It is a great step up for students pursuing graduate school to already have research published.  While there are large marketing companies that have this type of equipment, not many colleges and universities have access to this cutting-edge technology.”


Why business is a top program?

  • Students enjoy strong job placement rates
  • Skills acquired in business are useful in all career fields
  • The Center for Entrepreneurship allows students to access experienced entrepreneurs and investors
  • The Professional Selling Program showcases student talent to top corporations
  • Students may combine business curriculum with foreign language and cultural studies in Chinese, French, Italian and Spanish
  • Students learn how to be professional and career-ready
  • The Stock Trading Room enables practical finance experience
  • Students have an opportunity to earn a 4 + 1 MBA
  • Accounting majors have multiple opportunities to intern with local, regional, and Big 4 accounting firms

Opportunities for experiential learning

  • HPU Elevator Pitch Competition
  • HPU Business Plan Competition
  • Regional elevator pitch competitions
  • National selling competitions
  • Collegiate Entrepreneurs National Conferences
  • Involvement with High Point Business Community
  • BB&T Leadership Institute Certification
  • Roundtable events with the entrepreneurial community
  • The Investment Club invests real dollars in markets
  • Study abroad global business courses
  • Working and learning at the High Point International Home Furnishings Market
  • Volunteer Income Tax Assistance (VITA) program

Student clubs & organizations

  • Alpha Kappa Psi Business Fraternity
  • American Marketing Association
  • Delta Mu Delta Business Honor Society
  • Entrepreneurs Club (eClub)
  • Economics Association
  • Floyd Craven Investment Club
  • National Retail Federation
  • PSB Selling Club
  • Sigma Nu Tau Entrepreneurship Honor Society

School of Business at HPU


The High Point Admissions Office is Located in Wrenn Hall.

Tours are available 7 days a week. Please contact us to schedule your visit.

(800) 345-6993
(336) 841-9216
(336) 888-6382 (fax)

School of Business Photos