Advertising, Public Relations, and Strategic Communication integrates the traditional practices of advertising, public relations, and health communication and is designed to help various kinds of organizations (for-profit corporations, healthcare, education, sports, government, social service, nonprofits, etc.) accomplish their goals. Courses in this sequence examine organizational challenges in areas such as marketing, employee relations, community relations, etc., and then draw upon communication and social science theories to find creative communication solutions to these problems. By drawing on a base of theoretical knowledge and developing students’ written and oral communication skills, this sequence prepares students to enter to enter public relations, advertising, or health communication, where they can work in either agencies or in organizations that have a formal communication function.
| Degree Requirements | Credits |
|---|---|
| Major Requirements | 56 |
| University Core Requirements | 36-44 |
| Electives | 28-36 |
| Total | 128 |
| Minor Requirements | Credits |
|---|---|
| Course Requirements | 20 |
| Total | 20 |
| Course | Course Title | Credits |
|---|---|---|
| COM 1110 | Human Communication | 4 |
| COM 1120 | Introduction to Media Creation | 4 |
| COM 3390 | Communication Law and Ethics | 4 |
| JOU 3323 | Copy Editing | 4 |
| SME 4345 | Social Media and Analytics | 4 |
| STC 1225 | Foundations in Strategic Communication | 4 |
| STC 2260 or STC 2265 | Agency Practicum or Practicum in Publicity Methods | 2 |
| STC 3365 | Persuasion and Crisis Analysis | 4 |
| STC 3385 | Applied Research in Strategic Communication | 4 |
| STC 4415 | Strategic Communication Campaigns | 4 |
| Choose 12 credits from the following list of courses: | ||
| STC 3305 | Message Development in Government and Public Affairs | 4 |
| STC 3315 | Message Development for Public Relations | 4 |
| STC 3335 | Message Development in Health and Noonprofit | 4 |
| STC 3375 | Message Development in Advertising | 4 |
| SPT 3325 | Sports Public Relations | 4 |
| STC 3480 | International Strategic Communication | 4 |
| Choose 6 credits from the list below: | ||
| COM 2001 | Techniques in Media Production | 4 |
| COM 3414 | Advertising and Consumer Culture | 4 |
| EMG 1200 | Introduction to Event Management | 4 |
| ENG 2125 | Introduction to Professional and Public Writing | 4 |
| JOU 2243 | Reporting and Writing Across Platforms | 4 |
| JOU 3313 | Feature Writing | 4 |
| JOU 3323 | Copy Editing | 4 |
| MPE 1950 | Multi-Camera Production | 4 |
| STC 4444 | Independent Study | variable |
| STC 4811 | Internship | variable |
| STC 4881 | Special Topics | 1-4 |
| STC2260, STC 2265, STC3305, STC3315, STC3335, STC3375, STC 3480, or SPT3325 if not used to fulfill other requirements | Various Titles | 2-4 |
| Course Descriptions | ||
| Course | Course Title | Credits |
|---|---|---|
| STC 1225 | Foundations of Strategic Communication | 4 |
| Select 16 credits from the following list of courses: | ||
| STC 3305 | Message Development for Government and Public Affairs | 4 |
| STC 3315 | Message Development for Public Relations | 4 |
| STC 3335 | Message Development for Health Communication | 4 |
| STC 3375 | Message Development for Advertising | 4 |
| STC 3365 | Persuasion and Crisis Analysis | 4 |
| STC 3385 | Research and Analysis | 4 |
| SME 4345 | Social Media and Analytics | 4 |
| Course Descriptions | ||
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Samantha LaSalla; Class of 2027 Hometown: Garden City, New York Major: Event Management; minor in…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Alexis Metro, Class of 2025 Hometown: Waxhaw, North Carolina Major: Advertising, Public Relations, and Strategic…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Hays Turner, Class of 2025 Hometown: Purcellville, Virginia Major: Political Science; double minor in…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Aidan Brooks, Class of 2025 Hometown: Kernersville, North Carolina Major: Advertising, Public Relations & Strategic…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Julia Segalla, Class of 2023 Hometown: Sterling, Massachusetts Major: B.A. Strategic Communications, Public Relations,…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Jocelyn Castillo; Class of 2024 Hometown: Owings, Maryland Major: Strategic Communications; minor in Social Media…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Ashley Smith, Class of 2027 Hometown: Arnold, Maryland Major: Advertising, Public Relations and Strategic Communication;…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Katie Messick, Class of 2024 Hometown: Kannapolis, North Carolina Major: Event Management; minoring in Strategic Communications…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Evan Bayer, Class of 2023 Hometown: Hollywood, Florida Major: Strategic Communications, Advertising and Public…
Here’s a quick glimpse at one of many impressive outcomes HPU graduates achieve. Name: Amelia Guerrero, Class of 2023 Hometown: Charlotte, North Carolina Major: M.A. Communication and Business…
